Abby Sinnott

Writer, Editor & Content Strategist

Behind every great brand is a great writer. From robotic surgery to architecture to employee engagement, I've written about a wide range of topics, helping various brands bring their unique stories to life across all channels, including InVision, Glassdoor, Visa, BabyCenter, University of California San Francisco and Bayer. With a university degree in journalism and master's in creative writing, I merge content strategy and creativity to cultivate clear, concise copy that tells a powerful story.

Portfolio
InVision
2019 Product Design Hiring Report | InVision

In the first global survey of its kind - InVision surveyed over 1,600 product designers, design students, and hiring managers around the world to assess the product design hiring landscape. Whether you're a hiring manager or a job seeker, you can discover valuable insights to give you a competitive edge.

Medium
07/22/2019
Why You Should Have a "Bestie" in Engineering

And other tips from Jennie Baird, VP of Product at News Corp, on how to build engineering, product and design partnerships The best brands in the world - like Amazon, Starbucks, IBM, and McKinsey- have embraced design as a critical component of corporate strategy.

Glassdoor UK Employer Blog
B2B Copy

Pitch, write and edit regular blog posts on business, employment, HR and recruiting trends

Glassdoor UK Employer Resources
B2B Ebooks

Write, edit and localise B2B long-form content, such as eBooks, employer resources and guides

House & Garden Advertorial
Interiors Marketing Copy

Wrote magazine advertorials to market luxury furniture and interiors brand, OKA

Sahara
Fashion Copy

Wrote and edited product copy, blog posts, features and email marketing campaigns for Sahara's online and print platforms

BabyCenter.com
B2C Health Content

Wrote and edited parent newsletters for BabyCenter.com

ucsfhealth.org
B2C Medical Writing

Wrote and edited patient education content for UCSF's digital and print platforms

UCSF Medical Center
B2B Medical Writing

Researched, wrote and edited 'Primary Care Connections', a newsletter written for general practitioners on the West Coast of the US

Saddleback Memorial Health System
B2B Medical Writing

Freelance writer for CareConnection magazine, written for referring physicians

Brandethos
11/07/2017
Branding Report

Wrote and edited report and recommendations based on Brand Ethos's university branding research

Breakthrough Breast Cancer Research Centre
Donor Report

Freelance editor for donor report

ONE Magazine
Magazine Writing

Writer and editor for magazine's Faces page, which featured award-winning architects around the world

ONE Magazine
Magazine Writing

Writer and editor for magazine's Another Look page, which highlighted design icons

Sixfold
Fiction

Various short stories, such as the 'The Tsarina of Cavier', have been published in print and online publications and won fiction awards

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