Web Content
Theodore Sprencel
Content Expert and Copywriter Focused on Customer Experience
United States
Content expert and writer with experience in copywriting, scriptwriting, news writing, blogging, and web writing/production.
United States
Content expert and writer with experience in copywriting, scriptwriting, news writing, blogging, and web writing/production.
Web Content
Landing page for the 2020 Waste Management Sustainability Forum, an annual event that features high-profile speakers and panels on sustainability.
Landing page I wrote explaining how SMA's core product, OpCon automation, helps companies achieve digital transformation.
Blog post I wrote for SMA Technologies announcing the latest release of its core product, OpCon automation.
For the relaunch of AmericanBlinds.com, I wrote new copy for roughly 80% of the website, including home page, product pages, category pages, and important ancillary pages.
Marketing Content
PDF guide to copywriting for business owners. I wrote this as a content marketing piece to generate leads for an online copywriting course.
A piece we sent to Blinds.com customers in their product packaging. The idea was to encourage customers to complete their window-decorating projects.
Paid search ads I wrote for justblinds and Blinds.com (both Home Depot brands)
Video
About Us video for SMA Technologies. I wrote the script and assisted with directing and production.
Animated video providing an overview of SMA Technologies' workload automation platform and core product, OpCon. I wrote the script and assisted with storyboarding.
Video for Self Service, an add-on module for SMA Technologies' automation platform and core product, OpCon. I wrote the script and assisted with storyboarding.
Customer Experience
I was the project lead for Blinds.com's first-ever comprehensive customer journey map.
While this could also go under my Web Content section, I consider it an exercise in Customer Experience, because the goal of this page is to set expectations for the dental practice's new patients.
I wrote copy for and helped design the pack in which Blinds.com sends product samples to customers.
News Writing
A new dawn is breaking in the fashion blogging world, and Texas State University-San Marcos alumnus Jonathan Valdez is serving up the most important meal of the day.
The Texas State University-San Marcos Alumni Association has bestowed its highest honor upon four notable Texas State alumni for 2010.
The Austin professional chapter of the Association for Women in Communications (AWC Austin) has named Dara Quackenbush the winner of the 2010 Mentor Award.