Tara Blaker is a Senior Content Marketing Manager that has worked in technology-driven companies for over 10 years, including Groupon, Yelp, and Atlassian. Last year, she made the decision to become a freelancer, which opened up opportunities to work with a wider range of clients. This included companies in team collaboration, B2B enterprise payment terms, and supply chain. Her primary focus has been on B2B marketing, with a dash of B2C sprinkled in here and there. Her passion lies in developing creative, thoughtful content that appeals to audiences on an intellectual and emotional level. She's produced and managed a wide range of content, including blog articles, white papers, guides, videos, podcasts, webinars, presentation decks, and more.
But that's not all—there's more to life than just work, right? As a seeker and adventurer, she's immersed herself in learning about alternative medicine and therapies in order to lead a healthy lifestyle and is a certified yoga teacher. When she's not reading a book or binging the latest Netflix series, you can find her doing yoga, hiking, with her dog, and everything else you'd typically associate with a Californian.
Webinar for a B2B net terms payment client, top of funnel, for wholesalers, manufacturers, and distributors.
Short video discussing the current world of work, collaboration chaos, and tips on how to adapt a meetings-first culture
A white paper for business owners to learn how restaurants, bars and retailers grow sales by connecting real-world behavior with online experiences with WiFi marketing.
Short video for collaboration software client detailing why the future of work requires new facilitation skills (and technology).
How-to video for using Collide's (collaboration software) project kick off template.
B2B presentation + webinar for Atlassian's channel partners on Trello and how it can be used in large organizations.
We all know that people eat (figuratively) with their eyes, so it should come as no surprise that businesses who have 1-5 reviews and 10 photos on Yelp average 200% more user views than businesses with the same number of reviews and no photos. Having photos puts you one step ahead of the game.
For the first time ever, Yelp has announced their 100 Most Popular Restaurants to Make a Reservation in San Francisco-congratulations to all of our Yelp Reservations customers that made the list! Diners no longer have to spend endless hours searching for the hottest restaurant to book a table at and restaurants receive the added benefit...
Smart marketing made simple for offline businesses.
Zenreach Attract enables merchants like you to use what you know about your current customers to acquire new customers. You can track the results using our Walk-Through Rate. Zenreach Attract is the first product to connect online marketing with directly measurable in-store results.
Guide to WiFi and walk-through marketing, detailing how brick-and-mortar businesses can use the information they collect from their customers to improve their digital campaigns, optimizing for in-store visits and purchases.
B2B guide outlining Atlassian's marketplace offerings for DevOps apps.
B2B guide to scaling agile in the enterprise with a focus on Atlassian's product, Portfolio for Jira.
A short B2B guide on customer loyalty and customer lifetime value, or CLV.