Tara Blaker

Sr. Content Marketing Manager

United States

Tara Blaker is a Senior Content Marketing Manager that has worked in technology-driven companies for over 10 years, including Groupon, Yelp, and Atlassian. Last year, she made the decision to become a freelancer, which opened up opportunities to work with a wider range of clients. This included companies in team collaboration, B2B enterprise payment terms, and supply chain. Her primary focus has been on B2B marketing, with a dash of B2C sprinkled in here and there. Her passion lies in developing creative, thoughtful content that appeals to audiences on an intellectual and emotional level. She's produced and managed a wide range of content, including blog articles, white papers, guides, videos, podcasts, webinars, presentation decks, and more.

But that's not all—there's more to life than just work, right? As a seeker and adventurer, she's immersed herself in learning about alternative medicine and therapies in order to lead a healthy lifestyle and is a certified yoga teacher. When she's not reading a book or binging the latest Netflix series, you can find her doing yoga, hiking, with her dog, and everything else you'd typically associate with a Californian.

Portfolio
Zenreach
12/11/2018
The Guide to WiFi Marketing

A white paper for business owners to learn how restaurants, bars and retailers grow sales by connecting real-world behavior with online experiences with WiFi marketing.

Atlassian
04/16/2018
Trello for the Enterprise

B2B presentation + webinar for Atlassian's channel partners on Trello and how it can be used in large organizations.

Yelp
04/04/2017
The Dos and Don'ts of Food Photography - Yelp

We all know that people eat (figuratively) with their eyes, so it should come as no surprise that businesses who have 1-5 reviews and 10 photos on Yelp average 200% more user views than businesses with the same number of reviews and no photos. Having photos puts you one step ahead of the game.

Yelp
04/04/2017
Yelp Announces Their Top 100 Restaurants to Make a Reservation in San Francisco - Yelp

For the first time ever, Yelp has announced their 100 Most Popular Restaurants to Make a Reservation in San Francisco-congratulations to all of our Yelp Reservations customers that made the list! Diners no longer have to spend endless hours searching for the hottest restaurant to book a table at and restaurants receive the added benefit...