SMcLeod Copywriting

Copywriter | Thesaurus Enthusiast | Grammar Nerd | Oxford Comma Loyalist

Location icon United States

Whether it's a succinct social post (damn you, character limit!), the subtle art of a pay-per-click CTA, an oldie but a goodie print ad, soup to nuts website content, a less-spooky-and-more-invisible ghostwritten blog, or (in my spare time) a polysyllabic book review, I'm never at a loss for words. Let me speak for you, too.



Stories You Can Wear by Thread Tank
LOVE Corgi Dog

Much like the beloved Dodo bird, Corgis are nature's D-student-and we wouldn't have it any other way. Maybe it's their bread loaf-shaped bodies, that vacant stare in their eyes, or their constant derpy expression, but they're #1 in our hearts. Our signature relaxed tee is featured on a modern relaxed fit crew neck tee.

Stories You Can Wear by Thread Tank
LOVE Bernese Mountain Dog

Ever find yourself in bumper-to-bumper traffic and think, "I wish my car was a giant dog"? No? Just us? ...anyway, if you ever did want to swap out your whip for a canine, the Bernese Mountain dog is basically the Escalade of four-legged transportation. Oh, and they're super cute.

Stories You Can Wear by Thread Tank
100% Organic

You're so fresh and wholesome, they tried to put you in a special aisle at the grocery store. You're not about that fake life-let the haters know you're 100% for real, 100% of the time. Our signature relaxed tee is featured on a modern relaxed fit crew neck tee.

Stories You Can Wear by Thread Tank
Clever Girl

Sure, life finds a way. But we all know who the real hero of that story was. Like your Velociraptor homies, you know you're clever and you're not afraid to launch a three-prong attack to show it. Our signature relaxed tee is featured on a modern relaxed fit crew neck tee.

Stories You Can Wear by Thread Tank
Locally Grown

Are you sick of people asking you where you're from just to fill the silence? Shut that weak sauce small talk down and let them know what's what when you whip this little beauty out at your kid's next parent-teacher conference. Our signature relaxed tee is featured on a modern relaxed fit crew neck tee.

Too Long; Didn't Read: Polysyllabic Book Reviews

School for Psychics by K.C. Archer

"Teddy Cannon is a really dumb name." That's my first note on K.C. Archer's School for Psychics. I know, it's not the wittiest or most astute observation, but it would prove to be the narrative thread of the next 368 pages.

The Power by Naomi Alderman

On the surface, Naomi Alderman's The Power is a difficult book to explain. You start off by dipping your toe into pseudo-YA plot synopsis of how one day teenage girls suddenly had the ability to electrocute people with their hands, and before you know it, you're shoulder-deep into a metaphor pool, swimming with religious allegories and jumping off the "feminist doesn't mean better" high dive.

The Butterfly Garden by Dot Hutchison

I have something morbid to confess: I've been on a bit of a serial killer kick lately. So when I received The Butterfly Garden as a gift, it felt like kismet.

One Dark Throne by Kendare Blake

I'd been really anticipating the release of This is where I'll leave the remainder of the story to the author and share the Good and the Bad of Rather than go the I won't say much on this to avoid spoilers, but this took up so much of While I did find some truly arresting bits of dialogue, like, " One Dark Throne since I finished the first book in the series, Three Dark Crowns, last year, and I was not disappointed.

Blood Memory Society by D.A. Field

Oh, Blood Memory Society, how did I loathe thee? Let me count the ways... I chose this book as my next read based solely on the short description, "What if you could inherit your ancestors' memories? What implications would such an inheritance have on society?"

Sleep Over by H.G. Bells

The first thing I have to say about Sleep Over: An Oral History of the Apocalypse (hereafter referred to as " Sleep Over") is that I genuinely have no idea why I requested to read it. As a reluctant gift recipient of short stories/anthologies/essays/collections et al., I don't seek out books that lack a cohesive, consistent storyline throughout.

The Lying Game by Ruth Ware

I approached The Lying Game with a great deal of trepidation-you see, Ruth Ware has hurt me before. When our relationship was in the honeymoon phase of In a Dark, Dark Wood, it was all smart dialogue this and taut suspense that. But of course, the honeymoon had to end sometime.

Disturbed by Jennifer Jaynes

Let me level with you from the start...I initially requested an advanced copy of Disturbed because I really liked the cover. Of course, I did subsequently read the description and it only reaffirmed my decision. A lone survivor of a brutal college massacre? On Halloween night? The killer was never caught?


Propane Depot
Propane Depot

Role: Lead Copywriter Site Credit: Austin Williams

NRL Federal Credit Union
NRL Federal Credit Union

Role: Copywriting Team Member Site Credit: Austin Williams (Formerly Austin & Williams)

Suffolk Federal Credit Union
Suffolk Federal Credit Union

Role: Copywriting Team Member Site Credit: Austin Williams (Formerly Austin & Williams)

Diverse Technology Solutions
Diverse Technology Solutions

Role: Copywriting Team Member Site Credit: Austin Williams (Formerly Austin & Williams)

Life's WORC
Life's WORC

Role: Copywriting Team Member Site Credit: Austin Williams (Formerly Austin & Williams)

9-5 Blogs

Austin Williams
Chatbots: Your College's Virtual Ambassador | Austin Williams

Thanks to our daily usage of the internet, it's nearly impossible to have never encountered a chatbot. In fact, they've become so ubiquitous that you probably don't even recognize them unless you need to interact with one.

Austin Williams (Formerly Austin & Williams) Blog
Examining the Healthcare Consumerism Movement | Austin Williams

The state and climate of healthcare has changed drastically over the last few years, spurring an ideological debate as to whether healthcare is a right, not a business, or a business, not a right. But now a new assertion has entered the ring: You should treat your patients like customers.

Austin Williams (Formerly Austin & Williams) Blog
How Your Financial #Brand Can Reach #Millennials on #Instagram | Austin Williams

In today's mobile-driven, app-crazy world, Instagram's omnipresence and popularity is old news. How financial institutions can leverage its upward mobility to build their targets, however, is another story. Instagram, which has steadily grown since its 2010 launch, continues to attract new users every day, boasting 600 million monthly users as of December 2016 (a 100 million user increase from June 2016).

Austin Williams (Formerly Austin & Williams) Blog
Google Expands AdWords Text Ads | Austin Williams

Google's new Expanded Text Ads are designed to give you more advertising bang for your buck by maximizing your brand's presence and performance on mobile searches-and whatever is good for "mobile first" is, by extension, good for desktop and tablet searches.

Austin Williams (Formerly Austin & Williams) Blog
Best Practices for Your Business Website | Austin & Williams

As the ad slogan goes, "you never get a second chance to make a first impression." And, regardless of your industry, that impression will most likely be your business' website. Research shows that 81% of consumers and 94% of business buyers conduct online research before they make a purchase.

Austin Williams (Formerly Austin & Williams) Blog
"The Doctor Will Tweet You Now" | Austin Williams

The rise and availability of social media has affected almost every aspect of our daily lives. Is your kid's school delayed because of snow? Better check the school's Facebook page. Considering buying your first home? Your lender just tweeted a 2016 Homebuyers' Report. Curious about how the president spends his days?

Austin Williams (Formerly Austin & Williams) Blog
Ding Dong, The 30-Second Ad Is Dead | Austin Williams

In our over-connected, content-saturated, multitasking world, it's no surprise that the attention span of the average person has become noticeably shorter. According to a 2015 study performed by Microsoft, the average person's attention space has decreased from 12 seconds to eight seconds. To put that in perspective, a goldfish has an average attention span of nine seconds.

Austin Williams (Formerly Austin & Williams) Blog
Comic Con's Lessons for Marketing to Millennials | Austin & Williams

For the weekend of October 9-11, Comic Con came to New York for the 10th time, and the millennials followed in droves. Since its founding, New York Comic Con (NYCC) has grown exponentially: more than 33,000 people attended when it began in 2006 compared to over 151,000 attendees in 2014.

Client Blogs

LED Lighting Technology is Good for Your Health and Your Mood

While General Electric employee Nick Holonyak, Jr. is recognized as the first person to invent the visible spectrum light emitting diode (LED) in 1962, they didn't become everyday mainstays for the general public until the last decade or so. Now, LED lighting technology has been forecasted to account for 61 percent of all global lighting by 2020.

Enhance Your Remodeling Project with Window Films

Whether you're remodeling a small half bath or a four-bedroom-house, the right aesthetic choices make all the difference. You may find yourself facing the tough decision of how to get the look you want at the value you need.

Clarke Associates
The Pros and Cons of Installing a Kitchen Island - Clarke Associates

Kitchen islands are a very popular and modern design choice in kitchen remodeling. If you have the room in your existing kitchen, having one professionally installed can be a great investment in your home and its equity. However, there are positive and negative aspects of adding a kitchen island in your home that you should...

Your Toilet Overflowed...Now What?

It's the last thing you want to happen, but sometimes you can't avoid it-your home in Mesa, AZ, has a flooded toilet. Whether it's from sewer damage, clogged pipes, or a malfunctioning toilet, there's still a mess to clean up. So, what do you do? Follow these four steps.1.

9 Step Guide to a Boho Chic Look - WithLoveClothing

"Boho chic" isn't just a look, it's a lifestyle. But contrary to popular belief, it's not the spent-the-weekend-at-a-Phish-concert-with-no-shower look, it's a feminine, free-spirited, classic-yet timely-fashion statement. Bohemian style has been taking the fashion world by storm. From celebrity mainstays like Selena Gomez and Nicole Richie to fresh faces like Zendaya and Zoe Kravitz, vintage style Read the full article...

The Four Usual Suspects of Tile Discoloration

When it came to (literally) building your business in Northeast Dallas, TX, you opted for the convenience, ease, and longevity of ceiling tiles. Now you've noticed some tile discoloration and you're unsure if it's due to natural aging, issues caused by surrounding lighting, proximity to exhaust fans, or tile mold.

6 Pieces of Tech Every Traveler Needs

There are few things more exciting than traveling. Whether it’s a business trip or vacation, alone or with loved ones, internationally or domestically, for one weekend or for one month, the opportunity to travel is exhilarating. There’s only one thing that can raise your traveling game to the next level: The perfect technology. When you utilize the right tech for the right traveling solution, you elevate your traveler status from “novice” to “pro.” So, what do you need to optimize your trips?

Crest Hollow Country Club
6 Wedding Invite Tips You'll RSVP "Yes" To | Crest Hollow Country Club

Whether it was through your Facebook, Instagram, Twitter, Snapchat, save the date or good ol' fashioned shouting it from the rooftops, everyone knows you're getting married. You've booked your Crest Hollow venue, and now it's time to hire a photographer, pick centerpieces and make all the other decisions that go into a wedding-but first thing's first: You need to know just how many guests you'll have.

Secure Self Storage
15 Tips for a More Organized You | Secure Self Storage

Spring is finally here! That means it's time for spring cleaning, which is a perfect excuse to organize your home-and your life! This doesn't mean getting rid of the things you love, it simply means organizing them in a more efficient way and putting off-season and rarely used belongings in storage.

The 6-Point Cheat Sheet to Commercial Mold

You’re running your business in Oakville, MO when you suddenly spot a discoloration that is no trick of the light. You’re concerned it’s black mold and want to protect your building and employees, but you’re not confident enough to call in a specialist. So, what do you do?

Gotham Mini Storage
5 Creative Uses for Your Storage Unit | Gotham Mini Storage

If you're one of the 56,268 artists living in New York City, you probably know that the term "starving artist" can be all too real sometimes. While it's widely understood that many artists may not make enough from selling their art, people rarely consider the actual costs involved with its ...

Souris River
Things to Consider When Remodeling Your Kitchen - Souris River

Undertaking a kitchen remodeling project can be very exciting, but it can also be very stressful. That's why it's important to meet with your contractor and take the time to go over these four vital factors to consider before you start. Size You'll quickly learn what is and is not possible based...

Secure Self Storage
10 Foods That Are Secretly Spring Cleaning All-Stars | Secure Self Storage

Spring is here, and you know what that means! It's time to shake out the cobwebs and kick the season off with some much-needed spring cleaning. And when it comes to cleaning your house, what's more natural to use than the very food you eat and cook with every day?

Secure Self Storage
5 Ways to Enjoy the Summer of 2018 in Norwalk | Secure Self Storage

Spring may be in the air, but summer is right around the corner! It's time to look forward to warm evenings, barbeques, beach trips, and flip flops. Add a little extra fun to the season by attending one (or all!) of these events and make this summer one to remember!

Gotham Mini Storage
The Real Cost of Living in New York City | Gotham Mini Storage

New York City has been called many things-the City That Never Sleeps, The Capital of The World, The Big Apple-but there's one thing it's never been called: affordable. There are a million reasons to live in NYC, from the job opportunities and top-tier colleges, to the world-class entertainment and diverse ...

Secure Self Storage
10 Moving Hacks For an Easier Pack | Secure Self Storage

There's no way around it: Packing for a move is stressful and expensive. You never seem to realize how many clothes, books, and dishes you have until you're forced to find boxes and bubble wrap for them. Your pantry and refrigerator always seemed empty, but now they're chock-full of things to find a place for.

Austin Williams
How to Keep Your Brand Front and Center on Facebook | Austin Williams

Facebook recently announced (yet another) change to its News Feed algorithm that will make brands work harder for organic (nonpaid) impressions. So, how can your brand survive the new algorithm and avoid getting bumped from the Facebook News Feed? Facebook instituted this change based on founder Mark Zuckerberg's promise to ensure "that time spent on Facebook is time well spent."

Secure Self Storage
Wine Storage Do's and Don't's | Secure Self Storage

Whether you're new to enjoying wine or have already developed your palate over years of imbibing, it's important to know how to properly store your favorite vintage for maximum preservation and taste. Here are some helpful rules to ensure your wine collection doesn't become something to whine about. When...

Gotham Mini Storage
5 Things to Do Before Living with a Roommate | Gotham Mini Storage

So, you've finally decided to go for it and share every day with the same person! No, you're not getting married; you're moving in with a new roommate. While you may not be exchanging vows and saying "I do," you are making a relatively long-term commitment. A roommate relationship is ...

Secure Self Storage
6 Storage Tips to Keep Your Motorcycle Roadworthy | Secure Self Storage

Whether you're putting your wheels in storage for the winter or you simply need to keep it off the road for a while, it's vital that you store it the right way. Follow these helpful tips to avoid the dreaded post-storage realization that your ride developed flat spots in the tires, pasty fluid, exhaust smoke-or worse-while you weren't looking.

Secure Self Storage
Hack Holiday Storage with These Simple Tips | Secure Self Storage

Decorating for the upcoming season is bound to put you in the holiday mood. It's getting darker earlier, and there's a nip in the air, but inside your home, it's bright, warm, and festive-what's not to like? For many people, it's dreading taking the decorations down and packing up the accessories, then figuring out how and where to store them until next year.

Gotham Mini Storage
How to Keep Your Camping Gear Newer, Longer | Gotham Mini Storage

Camping is an increasingly popular way to vacation now, with 75 million active camper households in the U.S.! If you took advantage of our equipment tips in Conquer the Great Outdoors with These Six Camping Must-Haves and are ready to pack up your gear until next time, read on to ...

Secure Self Storage
5 Crafty Steps to Craft Fair Vendor Success | Secure Self Storage

Attention, all artisans: craft fair season in full swing! A creative activity for people of all ages, craft fairs draw a large crowd of potential buyers. Whether you're a long-time vendor or a fresh-faced newbie, here are five ways to set your booth apart from the rest. Work the angles.

Crest Hollow Country Club
5 Bar/Bat Mitzvah "Must Haves" for Your Teen | Crest Hollow Country Club

Few moments in the lives of Jewish boys or girls (and their parents) are more important than the day they celebrate their bar/bat mitzvahs. More than just a party, this ceremony is an opportunity for friends and family to rejoice in your teen's accomplishment and wish future joy and prosperity.

Secure Self Storage
What's Your Household Lifespan IQ? | Secure Self Storage

We all have those home items that catch us completely off-guard when they break down without warning or, on the other hand, things that seem to last much longer than we expect. While there are a number of factors that could affect the longevity of the items in and around your home, things do have natural lifespans.

Gotham Mini Storage
7 Ways to Win the Game of Dorms | Gotham Mini Storage

Whether you're an incoming freshman or a seasoned on-campus senior, dorm living is a unique experience. Besides a bed, dresser, desk and closet, your dorm room is a blank slate that comes with its share of positives and negatives. Find out how you can turn your home-away-from-home into home-sweet-home. Don't ...

Molloy Bros. Moving & Storage
5 Ways to Chill Out During Your Summer Move | Molloy Bros. Moving & Storage

Are you celebrating the change of season with a change of scenery? Moving to a new home in summer can be an exciting time, full of fun outdoor activities, barbecues and warm night walks. However, the moving process can be exhausting, tough on your stuff and, most importantly, potentially dangerous to your health.

Molloy Bros. Moving & Storage
6 Tips for Roommate Bliss | Molloy Bros. Moving & Storage

Are you ready to make a big move in your life but can't afford to do it on your own? Don't give up; take on a roommate to help get you there. Roommates aren't just for college students and recent graduates anymore. With cost of living rising and personal debt at an all-time high, more ...

Crest Hollow Country Club
5 Unique Bar/Bat Mitzvah Themes | Crest Hollow Country Club

Your teen's bar/bat mitzvah is the joyous culmination of a very meaningful and important journey. It's a time to usher them into adulthood and acknowledge a milestone that can only be reached once in a lifetime. That's why it deserves a once-in-a-lifetime celebration!

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Austin Williams Outcomes Newsletter: Issue 12
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Credit: Austin Williams

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Austin & Williams Outcomes Newsletter: Issue 4
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Austin & Williams Outcomes Newsletter: Issue 6
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Austin & Williams Outcomes Newsletter: Issue 9
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