United States
Content Strategist, Writer & Editor | Social Media Community Manager | Lead Nurturer | Systems Thinker | Collaborative, Diversity-Minded UX Designer | Community Builder | Intersectional Advocate for Access
StrengthFinders: Connectedness, Strategy, Intellection, Ideation & Input
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I designed this template for the company to use going forward for the diversity, equity, and belonging newsletter. I'm a proud contributor of diverse, accessible, equitable internal and external communications.
The American Association of Colleges and Universities (AAC&U) and Credo are thrilled to announce the expansion of the long-running Credo Women in Leadership Initiative (CWLI) to leaders across the AAC&U network. As a life-long learner and supporter of equitable leadership, it was an honor to design, edit, and publish this press release and others like it, showcasing leadership opportunities for women and gender-diverse leaders.
Dr. Tiffany Franks, Averett University President, Will Receive Ninth Annual Courageous Leadership Award. This biographical press release, showcasing an amazing leader, is a favorite type of press release to write: celebrating excellence in leadership, education, and community building. Congrats, Dr. Franks!
A resource page example showing knowledge leadership, targeted towards leaders of colleges and universities, and the communities they serve. Find leadership institutes, blog, news and more. This is not only a one-stop shop; this curated collection of resources is also salted and peppered throughout other places on the site via careful UX planning, opening more doors and windows to lead conversions and 1:1 conversations.
Student survey data from the Moving The Needle Pathways to Student Success Survey report shows that not meeting expectations is a top reason students leave. This content kicked off a lead nurturing campaign with subsequent blogs, downloads, automated email lead nurturing, and organic and paid campaigns aimed around raising awareness about Credo's student success work, and converting interest to qualified leads.
This case study for campus planning and architecture services features stunning photography of brand new student-centered campus spaces, drone video footage of the renovations, testimonials from the campus, and a button to encourage a relevant download at the end to kick off a lead-nurturing campaign. Those before and after pictures are incredible! Kudos, architects and planners.
I partnered with a graphic designer, content team, subject matter experts, and marketing colleagues to publish this guide to campus planning and architecture, featuring stunning architecture photography from completed projects, along with service overviews, data, and client testimonials. This piece of content is used in several lead nurturing campaigns, and has increased the awareness of architectural and space planning services, along with all the virtual case studies, SEO, and additional...
I created this branded workbook template as a piece of content to kick off a lead-nurturing campaign for an enrollment services campaign. The workbook download helped in converting over 10 casual social followers into qualified leads, and further established the knowledge leadership of the brand.