Siobhan Gibson

Writer & Editor

Location icon United Kingdom

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Hello, I'm Siobhan. I'm currently a freelance creative copywriter in the UK, with over five years of industry experience. I specialise in creative digital projects, on-page copy, social media and blog content. I like to write about technology, food and places (real and fictional), although as a freelancer and agency copywriter my workload is varied and I've tackled most topics at least once!

My work has been featured on FWA and Awwwards, as well as in .net magazine, The Drum and even the Japanese magazine Web Design.

Aside from copywriting, my writing projects include working with games developers in narrative, editing and post-translation. I also like to write short stories, but I prefer reading them.

Please check out some of my favourite commercial projects here, and feel free to contact me if you'd like to know anything else about me or my work.

Portfolio

Agencies

Epiphany Search, Leeds
Copywriter

Full-time, 2012-2014

Large-scale on-page projects

HGF Intellectual Property

HGF's website required a total re-write as part of a redesign. I was responsible for overseeing all content produced, from biography and product pages to micro-copy.

Pet Care Content Hub
Pets at Home

Pets at Home required a whole site re-write, starting with the Pet Care section. I was responsible for all content produced on this part of the site.

Destinations
easyJet Holidays

Research and content was required for destination pages across easyJet Holidays' catalogue. I was also responsible for sub-editing all content by other copywriters.

Creative Projects

PDF: Waterstones Ultimate Writer Battle
Waterstones

My contribution to this project was described by Neil Gaiman as "actually funny" - a small but significant career highlight for me!

The Interactive Ear
Amplifon

This teaching resource received an Awwwards Site of the Day in May 2013 with an 8/10 for content, and an FWA Site of the Day in July 2013.

TV Around the World
Rosetta Stone

This was an original concept of mine that was produced as part of Rosetta Stone's immersion learning campaign, using my research and copy.

Interactive Guide to the Effects of Drugs on Driving
Evans Halshaw

This visual guide to the effects of drug driving received an Awwwards Site of the Day in Sept 2013, with a 7.6/10 for content.

The History of Cyber Crime
Misco

An overview of the biggest cybercrimes throughout history, created in response to the Spamhaus attack. This was probably one of the most fun projects I've ever worked on!

Homes of the Future
Gateway Homes

A timeline of fictional sci-fi cities. A great deal of research into architecture and fictional worlds went into completing this piece, making it an instant favourite for me!

The Most Famous Hotels In Cinema
04/04/2013
HRS

An infographic for a hotel chain looking to add a bit of pop culture to its online blog. Extensive research into each film was essential to give it a real film-nerd tone.

If the Hat Fits
Fashion World

This piece was part writing, part logic puzzle, with a lot of time spent cross-referencing answer combinations to make sure the user always got the correct outcome.

Size Wise: Know Your Body Shape
Marisota

This project involved collaboration across the agency, and yielded fantastic engagement as well as great data for client press releases.

Ultimate BBQ Guide
Wren Kitchens

Food is one of my all-time favourite things to write about, and this infographic was a really fun way to create a useful, instructive guide to barbecuing.

Adventure Holidays brochure
Kempinski Seychelles

Part of a series of printable PDFs for those considering travelling to the Seychelles. This was my first large-scale project after joining Epiphany in September 2012.

Weddings & Honeymoons brochure
Kempinski Seychelles

Part of a series of printable PDFs for those considering travelling to the Seychelles. This was my first large-scale project after joining Epiphany in September 2012.