Simone “Boss Lady” Amelia is an international media personality, currently Senior Showbiz Reporter for Daily Mail Australia and host of The Bridge podcast. She was previously Content Director for The Source Magazine and TheSource.com, On-Air Talent for DASH Radio, Celebrity News Correspondent for KIIS FM (Australia), Editor-At-Large of Riphort Magazine, Senior Contributor to BET.com, FluffMag.com, Content Manager for DrJays.com and more plus Lifestyle Ambassador for various brands, including Indique Hair.
Simone moved from Sydney, Australia to New York City in January 2007, where she instantly gained worldwide exposure from her exclusive video interviews for top online retailer DrJays.com (an astounding 10 million views and counting on YouTube). She quickly became a familiar face in both the music and fashion industries, with one of her many crowning moments being chosen as one of five women from around the world to design a signature sneaker for Reebok Classics’ “Classic Beat” campaign in October 2012.
A published journalist from the age of 17, Simone has interviewed stars such as Jennifer Lopez, Beyoncé, Afeni Shakur, Sean “Diddy” Combs, Wiz Khalifa, 50 Cent and countless others throughout her rewarding career.
In late 2003, one year out of college, Simone became the Founder/Editor of Urban Hitz, Australia and New Zealand’s highest selling on-sale urban music and culture magazine—where she earned her “Boss Lady” moniker. She parlayed that success to get her role at DrJays.com and then moved into radio via hosting on Hip Hop Nation [SiriusXM] from 2011-2014.
In addition to her media ventures, Simone’s passion is working with young women. She is active within the “Women In Entertainment Empowerment Network” organization plus her mentoring duties with at-risk youth via the non-profit “Unlocking Futures” have awarded her “Mentor Of The Year” numerous years in a row.