Brand Development
I'm a Chicago Cubs fan who does content marketing, in that order.
As a veteran content strategist with more than 15 years of experience, I've seen how crazy publishing on multiple deadlines can get. If you’re looking for a conceptual writer who can not only come up with the "big ideas" but deliver clean, SEO-friendly, 600-word content, email subject lines that convert, social copy that engages or a press release all in a day’s work…please check out my attached resume. Since the AP Stylebook and I are old friends, I’ll be able to hit the ground running—and whether it’s churning out a few articles per day, analyzing evergreen content, building a brand through copy or managing multiple contributors, I can do it all.
I've had the pleasure of writing traditional, digital and social content for the following industries: Beauty, DIY/Home Improvement, Ecommerce, Entrepreneurship, Financial Services, Food and Beverage, Health/Wellness, Lifestyle, Non-Profit, Parenting and Self-Improvement.
BRB, I'm on deadline.
Brand Development
Gluten free foods have been confined to health food aisles for years but are now suddenly popping up everywhere. A bounty of products now proudly carry the "gluten free" label and many restaurants offer menu items sans gluten. But what about the alcohol industry? Are there certain liquors that are gluten free?
There's a phenomenon happening that appeals to both craft alcohol enthusiasts and distillers alike: brown spirits continue to boom across the U.S. Whether you're new to craft whiskey or a seasoned connoisseur, interest in distilled spirits is very high. And that interest is going nowhere for 2020.
Good news, craft spirit fans: we're in a whiskey boom. Because the world of whiskey is constantly expanding, the list of the best cocktails to try also continues to grow.
A whiskey a day, keeps the Coronavirus away? A British man living in China says he beat the coronavirus, and he has whiskey to thank. Connor Reed, 25, who taught English in Wuhan, China, was diagnosed with the coronavirus about two months ago.
If you've always had a vision of becoming the next Don Draper, or simply want to acquire a taste for the finest craft spirits, first you have to know how to enjoy them. Whether you're a whiskey-tasting novice or an expert looking to branch out, this go-to guide covers how to drink whiskey and what to order.
Weather the winter season with these 13 must-have items from Walmart. The winter season is here and you know the drill: four to five months of heavy clothes and generally freezing every time you venture outside. This is especially true for people who live in the Northeast or Midwest.
Elevate your standard holiday breakfast with these lovely, premium recipes that capture the sophisticated spirit of the season. Christmas morning is one of the most magical times of the entire holiday season. Start your festive celebrations off right with a beautiful holiday breakfast to fuel you (and your loved ones) for a day of gift-sharing, caroling and family traditions.
Conquer the holiday cooking marathon with this menu of indulgent and surprising dishes sure to impress your guests. Between trimming the tree, shopping for gifts, going to dinner parties, and visiting friends and family, it's safe to say the holidays are a whirlwind of activity.
Have you been thinking of getting a smart thermostat? Here's why you should make the switch. Most U.S. homes rely on a heating, ventilating and air conditioning (HVAC) system to keep indoor temperatures in check. And the thermostat traditionally has been tasked with controlling the HVAC system and balancing your indoor comfort.
Ready to satisfy your sweet tooth this holiday season? Fall and holiday baking just got a little sweeter with Sugar In The Raw. Swap ordinary white table sugar with this premium turbinado sugar in all of your favorite recipes. Made from 100 percent natural sugar cane, its golden color and delicious taste turns any baked good into a baked great.
Online platform connecting kind-hearted people to brands that make a difference. Spreading the power of positivity, one kind company at a time.
Comprehensive brand guidelines that showcase the Kind Co. brand, including pillars, brand positioning, visual identity and editorial overview.
New York Times best-selling author Gary Zukov said, "Your pain is an opportunity for you to learn about yourself." Although the lesson was physically painful, Weiss used it as a teachable moment. It was the first time in her life she was forced to take care of herself.
January is a month full of magical new beginnings which makes it the perfect time to send the very first Kind Co. newsletter! If you're reading this, thank you for subscribing. Your time is precious and I don't take that for granted.
Guess what? It's springtime! The days are getting longer, the air warmer and flowers are popping all over, especially in California, where everyone is swooning over the super bloom. April is one of my favorite months because it's when we show the planet all kinds of love.
Content Management
Annuities can play an essential role in a financial plan. Learn about these 3 key signs that annuity may be a good addition to a financial plan.
Making the switch from saving as much as possible for retirement to spending savings in retirement requires a shift in how you think about your money. Many people focus on saving as they plan for retirement, but it’s important to change gears by preparing for expenses and income after they stop working.
Deciding the best time to collect Social Security for retirement is an important decision. There are pros and cons to collecting benefits earlier or later in retirement. Timing depends on your unique financial & personal situation.
Custom magazine for State Farm customers
Need help planning the best time to collect Social Security for retirement? Timing is an important decision unique to your financial and personal situation.
If your savings aren’t quite where you want them to be, these tips can help you get closer to your retirement goal.
Content Strategy
To fill in flower beds, homeowners often choose between mulch and rock-based groundcovers like gravel, pebbles, volcanic rock and stones. Can't decide whether to use rocks or mulch for your flower bed design? Know the pros and cons of rock flower beds so you can decide what works best for your landscaping ideas.
Take a look at homeowners' top product purchases that still required the help of a professional for installation. Even with DIY exploding in popularity in recent years, thanks in part to shows on HGTV and the DIY Network, some product installations unequivocally require the expertise of a professional.
Self-care is an importance practice to maintain balance, happiness, and well-being. But, making time for self-care can be difficult, so we've created a list of simple self-care practices that you can easily add into your daily routine.
Getting kids to read, and actually like reading, can be like pulling teeth! But it doesn't have to be. Try one of our recommended reading activities that take reading from feeling like a chore to a favorite past time!
Remodeling Study: More than a third of all home improvement projects require the help of a professional remodeler. Professionals are still a key component of home improvement projects, even with DIY consistently increasing in popularity.
DIY has exploded in popularity in recent years, but professionals remain a key player in home remodeling projects. With the variety of resources available that show how to do just about any home improvement project, many homeowners choose DIY over hiring professional contractors. But just because homeowners can, it doesn't necessarily mean they should.
Postcard introducing Bitsy Boxes for swag bags
Postcard introducing Bump Boxes for swag bags
If you don't remember the last time you had some time to yourself, whether for self-care, silence or simply to breathe, you need a momcation. AKA, a full-on vacation by your lonesome, without the hubby or children.
The new year is upon us and if you're anxiously awaiting baby, then this time for you is full of new beginnings, hope and excitement. Raising a tiny human brings an endless stream of decisions, but one you can check off that's relatively easy and dare we say a whole lotta fun is decorating baby's...
Merging the ancient Eastern art of meditation with the everyday act of being present in the moment, mindfulness is seeing a revival as people seek more balance in their day to day. Make it a daily habit to align your mind, body and spirit and...
Send your appreciation right to her front door with these 12 monthly subscription boxes that make unique gifts for your mother-in-law. From sweet desserts and stylish attire to home decor and hobby help, these subscriptions really do offer...
A common - and sensible - reaction to purchasing fresh fruit (especially if it's conventional) is to wash it before you eat it. In fact, the Environmental Working Group (EWG) gives three good reasons to always wash produce: soil, microbes, and pesticides.
Storytelling
I used to be terrified of feeling my own emotions. I've always been sensitive, but for the longest time I didn't acknowledge my sensitivity as an asset. Instead it was a character trait that I downplayed in favor of the ones more inherently popular in everyday life situations.
Google X co-founder Tom Chi created the Google Glass prototype in just 45 minutes, and he did so with binder clips, hair bands, a white board and a pair of chopsticks. The process is called "rapid prototyping" and it involves taking a vision and turning it into a tangible model that can be tested, changed and rebuilt multiple times.
dsm Magazine feature about one-room schoolhouses around Iowa.
Written by Shawnna Stiver Photos by INEZ It started as a sketch on a napkin. Des Moines photographers Jami Graves and Joe Crimmings had a vision to take Des Moines landmarks and bring them to life through a dancer.
Written by Shawnna Stiver Photos by Tom Woolery [dropcap]T[/dropcap]he scene in Tom Woolery's IKONIX Studio in late July resembled a busy, lively fashion photo shoot. More than 50 glammed-up women piled in at various times to take advantage of a free head shot while enjoying wine and conversation with other women.