Selina Whitby

Content Manager and Senior Copywriter

United Kingdom

I'm a Senior Content Manager and Copywriter with over ten years of experience. I've worked for several big brands including Go City, TUI, Big Bus, The London Pass, John Lewis, and Groupon.

Portfolio
TUI Inflight Magazine
Reggae Reggae Source

An inflight magazine article taking readers on a journey to find the best jerk chicken hotspots across Jamaica.

TUI Inflight Magazine
Good Morning Vietnam

This Inflight magazine cover story delved into TUI's newest destination and all its excursions and hotel offerings.

Londonpass
The London Pass® | Save up to 50% on Attractions

This bespoke landing page was created in collaboration with product and design teams to increase conversion from sponsored ad traffic. We wanted to take customers to a tailored, singular-focused landing page where they'd get all the information they needed to make a purchase. These pages have proven to be highly effective in increasing clicks and conversion rate.

TUI Holidays | Discover
Best places to play Pokémon Go abroad

We launched an online magazine at TUI and wanted to increase production of journalistic articles that tapped into current trends. Pokémon Go was at the height of its fame at the time, and this article proved to be popular.

TUI Holidays | Discover
A day in the life of a travel photographer

I worked with a video production company to script and produce a 'day in the life of' video and accompanying article, showcasing one of our destinations and the work that goes into creating TUI's digital content.

TUI Inflight Magazine
Magaluf Reinvented

A new chain of high-end hotels were launching in Magaluf and I wrote an inflight magazine article shining a spotlight on the resort's reputation turnaround. Full article available.

Big Bus Tours | New York
2018
Entertain the kids on a budget this summer in NYC | Big Bus Tours

This SEO article was one of many written for Big Bus Tours, designed to capture attraction-related search traffic for specific cities. It currently ranks on page 1 of Google searches for this term among other high-authority websites.

First Choice website
St Lucia Holidays 2018 / 2019 | First Choice landing page

I worked on the launch of St Lucia as TUI's newest destination and wrote all of the content for the destination and hotel pages, bringing the island to life for the customer and showcasing the range of resorts on offer.

First Choice Blog
12/25/2017
Behind-the-scenes of the First Choice TV advert - First Choice Blog

Meet the Turners - the all-star, all-rapping family from our TV ad... Dad Mike and mum Janet... ...and kids Harry and Gracie. Watch out for Gracie, she's got some sass. The super-sized, All Inclusive resort that features in our advert is none other than Holiday Village Turkey.