Reggae Reggae Source
An inflight magazine article taking readers on a journey to find the best jerk chicken hotspots across Jamaica.
An inflight magazine article taking readers on a journey to find the best jerk chicken hotspots across Jamaica.
This Inflight magazine cover story delved into TUI's newest destination and all its excursions and hotel offerings.
This bespoke landing page was created in collaboration with product and design teams to increase conversion from sponsored ad traffic. We wanted to take customers to a tailored, singular-focused landing page where they'd get all the information they needed to make a purchase. These pages have proven to be highly effective in increasing clicks and conversion rate.
We launched an online magazine at TUI and wanted to increase production of journalistic articles that tapped into current trends. Pokémon Go was at the height of its fame at the time, and this article proved to be popular.
I worked with a video production company to script and produce a 'day in the life of' video and accompanying article, showcasing one of our destinations and the work that goes into creating TUI's digital content.
A new chain of high-end hotels were launching in Magaluf and I wrote an inflight magazine article shining a spotlight on the resort's reputation turnaround. Full article available.
A high-performing SEO article for TUI showing off some of the high-octane excursions customers can get involved in.
This SEO article was one of many written for Big Bus Tours, designed to capture attraction-related search traffic for specific cities. It currently ranks on page 1 of Google searches for this term among other high-authority websites.
I worked on the launch of St Lucia as TUI's newest destination and wrote all of the content for the destination and hotel pages, bringing the island to life for the customer and showcasing the range of resorts on offer.
Meet the Turners - the all-star, all-rapping family from our TV ad... Dad Mike and mum Janet... ...and kids Harry and Gracie. Watch out for Gracie, she's got some sass. The super-sized, All Inclusive resort that features in our advert is none other than Holiday Village Turkey.