My career started in NYC almost 20 years ago, as a dancer and singer on Broadway, moving into a 3-year world tour through 10 countries, performing over 300 shows to crowds of up to 40,000 as the lead singer of a rock band. Transitioning from performance, I moved into the digital media world—mainly focused on clients in the travel and food space. First working as Marketing, Social, and Events Director for The Mermaid Inn restaurant group in New York City, then moving on to the social and digital strategy for luxury brands at Morpheus Media.
In 2013, I took on the Editor in Chief role at A-Trak's luxury travel and lifestyle site, Infinite Legroom. During my time as EIC, I had the pleasure of writing over 1,100 stories on the site, which saw over 3 Million page views. I created, launched and organically grew a more extensive social media presence and also expanded brand reach in NYC and San Francisco. I managed numerous freelancers and contributors spanning the globe, worked one on one with PR agencies, direct with clients and also interviewed various artists and influencers for posts and partnerships on the site.
For over two and a half years, I worked as the Branded Content Editor for Condé Nast and The Food Innovation Group. It's there I created, wrote, edited and oversaw all the branded content for both Bon Appétit and Epicurious, which spans across both print and digital properties. Along with general editing and content creation, I was also tasked with conceptualizing top-level ideas and partnerships with our premium advertisers, for everything from native articles, custom design projects, and video series.
In 2018-2019 I took on the role of VP of Marketing for Charlie Palmer Collective and oversaw the marketing, social media, and PR for award-winning Chef Charlie Palmer’s hospitality brand, including 17 concepts across the New York, DC, Vegas, Reno, and California markets. I executed top-level events including two high-profile charity dinners and a 300 person invite-only event for the 30th Anniversary of his Michelin-starred flagship restaurant Aureole.
In addition to my full-time roles, I have also privately consulted for small businesses, brands, and personalities on their social media and overall digital brand strategy. From lifestyle and music festivals in California, boutique hotels in Costa Rica and the Napa Valley, theater companies, numerous restaurants, and pop-ups through the U.S.—I have managed a consistent presence for my clients across many social and digital properties.