Canada
I help SaaS companies fuel their B2B lead generation programs with copy that converts. That includes creating nurture sequences, emails, landing pages, and long-form content — from strategy to final copy.
Challenge: Business Development Reps needed a way of opening the conversation with leads. Solution: With a lot of companies putting the spotlight on their DE&I initiatives—especially through LinkedIn—I wrote a short email that reps could send in response to any mention of the target company’s activities.
Thinkific launched video ads promoting their dedicated customer success team as a USP of their enterprise offering. The video's theme was "Seriously dedicated to growing your business" and showed an empty chair in a studio, saying that the CS team was so dedicated to their clients that they didn't even show up to film the ad. I echoed the video's tongue-in-cheek approach in the captions below the stock photos while staying on message in the primary copy.
Thinkific focused on the customer education use case and needed a landing page as part of its campaign. They specifically wanted a lighter tone in their copy, without sacrificing the core message of the value of customer education programs.
Thinkific commissioned this guide to drive adoption of its new white-label smartphone app.
Challenge: Business Development Reps needed a way of opening the conversation with leads. Solution: A script reps can use to record a short message to a prospect, giving a concrete example of how Pulse survey can fail to reveal key information by not asking the right questions.
The client wanted a script to evoke the experience of staying at a guest ranch, with a subtle nod to a post-Covid return to normal.
Booking.com’s Events team relied on emails to customers who had just booked accommodations in New York City as our sole acquisition method. This post-booking email generated an open rate of 42.98% and a click-through rate of 10.84%.