United States of America
The role of a writer is not to say what we all can say, but what we are unable to say. – Anaïs Nin
Your brand is important. The words you use mean more than you think. They tell your story, they inform potential clients and they leave a lasting impact. Let me be your professional storyteller – through your blog, social media, or marketing materials.
Community Articles & Lists
When I first walked through the doors of my new job, I was excited and nervous. I had just been hired at Nashville Rescue Mission, one of the largest missions in the country. At the time, my knowledge about homelessness was limited.
Nashville karaoke joints are quirky - although I guess you could argue that any karaoke bar in the world has its own flair. But in Music City, karaoke bars are especially important because they house some of the best (and worst) voices you can...
Finding 10 songs about Nashville isn't difficult. What's challenging is deciding which 10 are the best. Home to the music industry, there are hundreds of odes to Music City, Tennessee. However, here is a varied compilation, in no particular order, of...
Email Marketing
Crema wanted to announce two new coffees they had for sale in-store and online, so I tied it in to Valentine's Day with a pitch that fits their whimsical and witty voice.
Created an blast to engage Crema's email list in their fun, whimsical voice and increase sales on two items.
USC reached their capital campaign goal and filmed their President giving a "State of the University " address. They wanted to distribute the video to their email constituents, so I created copy for them to do so -- copy that was engaging and compelled the reader to click through to the video.
NRM partnered with a local radio station to host a two-day radiothon. Many of the donors gave online via NRM's website. They wanted to send an opt-in email to these donors, so I created a pitch that let them know what their participation accomplished, gave them a glimpse into the heart of the Mission, and asked for an opt-in.
UW launched a Team '15 campaign to get 15,000 new donors. They wanted quick, concise emails to point to a video landing page. I created the email and landing page copy for an 8 email drip campaign.
I helped PDT launched national Giving Tuesday with an email to explain the day and the importance of giving. This launch email was followed by a series of communications throughout the day.
Direct Mail
David C Cook merged with a new company and needed to reach out to past donors to ask for support for a new campaign. I implemented key phrases and words to create an emotional pull for the faith-based audience and included success stories to increase brand loyalty.
HHFA needed a direct mail piece that focused on a personalized letter, with variables to 6 different audiences. I created a letter from the founder, a short appeal, and copy for the two segmented envelopes.
Newsletter + Magazine Articles
To honor a long-time volunteer, NRM wanted to feature her in their monthly newsletter, distributed to over 50,000 homes. I interviewed the volunteer for the article to truly capture her spirit. In addition, I created the copy for the #RockTheHairNet inset.
Press Releases