Raquel Serrano Sargent

Social Media Marketing Β· Content Marketing for College / University Service Providers & Blogs

United States

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Hi there - my name is Raquel!

I'm a content marketer and social media manager for companies in the education sector, specifically higher education / college.

I specialize in honing in on a target audience and create strong, evergreen articles which provide creative solutions and clarity that help these readers and build up the company's reputation as a trusted authority, leading to increase in the brand's awareness and sales.

I am available to work as a social media manager across various platforms, as well as a content creator for blogs or marketing material. Topics related to college / university lifestyle and success include: career development, network building, reputation management, wellness, self-care and skill-building.

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Content creation / promotion / marketing, copywriting; audience research and targeting, Wordpress, HTML, CSS, Facebook, paid Facebook ads, Twitter, Instagram, Pinterest, Tumblr, LinkedIn, keyword research, SEO, Canva, Photoshop, InDesign, Buffer, Hootsuite, Sprout Social

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Social Media Manager for local dentist office
Pinterest Manager for Print Designs by Kris
Freelance writer for various publications & blogs

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Marketing Communications Intern for the YMCA of Metropolitan Chicago
Editorial contributor for WayUp (New York, NY) and their college career blog.

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Emerging Media Communications, DeVry University
Pre-Nursing, Eastern Illinois University

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Portfolio

WayUp.com

WayUp
11/21/2016
5 of the Most Overlooked Networking Opportunities for Students

The act of networking can happen in any place, at any time, and under just about any circumstance. From big-time events made specifically for this type of relationship building or in the smallest and least typical moments in life, you might find a chance to reach out, shake a hand and potentially cause a chain of reactions which can lead to the career breakthrough or collaboration you've always dreamed of.

WayUp
11/07/2016
What 3 Students Say Surprised Them Most About Work-Study

As a college student, you have plenty of opportunities for employment, federal work-study being one of them. Work-study jobs are positions funded by the U.S. government and offered exclusively to college students for the purpose of providing them with income at a minimal time commitment.

WayUp
10/24/2016
5 Networking Mistakes Even the Smartest Students Make

Going to school isn't just about gaining an education; it's also about forming professional relationships that'll help you carve the path to your dream career. From your first year at college to your last, part of your time as a student should revolve around preparing for your career and making sure to use all of the resources at your disposal.

WayUp
10/10/2016
5 Extracurriculars for People Who Need Work Experience Now

On the list of phrases college students hate to hear the most, "no work experience" is without a doubt near the top. Although now we understand that being hired right out of college isn't impossible and having no experience might even work to your advantage , the fact is that without a relevant job or internship to put on your resumΓ©, the job search can feel stressful.

Ymcachicago
05/18/2017
The Y's Free Summer Food Program Prevents Child Hunger

With more than 22 million children in the U.S. receiving free or reduced lunches during the school year but only 3.8 million having enough to eat during their breaks, one in six children are expected to go hungry this summer, unsure of where their next meal will come from.

Ymcachicago
04/18/2017
4 Valuable Tips for Teens Seeking Volunteer Opportunities

This April 21-23, 2017 is Global Youth Service Day , an event celebrated worldwide by more than 100 countries and over a million organizations and institutions, all to highlight the impact volunteering youth around the world make in their communities. Due to the ever-increasing popularity of service hours required by schools, more teenagers are involving themselves in community service work.

Ymcachicago
04/07/2017
5 Ways to Improve Your Mental Health

More than 300 million people in the world are currently living with depression, a mental health condition brought on by various factors such as loneliness or illness that can impair the day-to-day living of individuals and cause fatigue, stress, low motivation and anxiety.