United States
Experienced public relations specialist with an expertise in the cybersecurity, cloud technology, financial technology, experience management, data management, and consumer technology industries.
To position Sift as an organization with a finger on the pulse of the latest fraud trends, I secured an interview for one of its Trust and Safety Architects on Bloomberg Quicktake, Bloomberg's streaming news network, to discuss the threat group it discovered in its Q3 Digital Trust and Safety Index. The interview begins 28 minutes into the broadcast.
To position One Identity as a cutting-edge identity management company I developed and placed a contributed article in TechCrunch+ on the hidden cybersecurity risks of robotic process automation.
When the FBI released an alert about the rise of ransomware attacks targeting the healthcare industry, I recognized a rapid response trendjacking opportunity for new threat data from SonicWall. Through my leadership I helped my team align SonicWall's data with the news cycle, which resulted in the placement of its data and commentary in Vox, ABC News and 10 additional publications day-of the news. As a result of ongoing outreach we secured a total of 28 articles over a three month period.
This is an example of a press release I drafted for One Identity, an identity management cybersecurity company, on the release of its new software-as-a-service (SaaS) solutions. In conjunction with the press release, I led the media campaign around the product launch that resulted in 8 pieces of coverage in key cybersecurity and channel publications such as Dark Reading and CRN.
To further position Sift as a company with industry-leading fraud research, I developed a narrative based on its Trust and Safety Architect's research, created the content and placed the following article in Dark Reading.
This is an example of a proactive media pitch I developed to elevate the thought leadership profile of a c-suite executive. As a result of the pitch, I landed an interview with This Week in Enterprise Tech, a leading podcast for enterprise technology.
This is an example of a press release I drafted to promote the new product features Sift, a fraud prevention company, released to help resource-strapped fraud teams defend against fraud and abuse.