Multitasking Kills Creative Flow
Multitasking is a myth. In an era ruled by dinging smart phones, we are conditioned to respond to every notification. While it seems like constant multitasking is the new norm, research has proven that what we know as “multitasking” is just switching between tasks at hyper speed. Our focus is fragmented. Instead of saving time, multitasking zaps our energy and makes us less productive. When we can’t find time to focus, we not only become less efficient, we also lose access to creative flow.