Nicole Pelto

Writer

United States

Growing up, I loved Harriet the Spy.

Like Harriet, I’ve always had my notebook within arm’s reach and an obsession with capturing details, moments and dialogue.

My notebook and library card were the most formative tools in the creation of who I am today: a thoughtful, open-minded, empathetic and observant person with a deep love for the written word.

These qualities help me capture brand stories, develop laser-focused copy, compelling content and add a persuasive, human touch to campaigns supporting my client’s products and services.

I'd love to chat! You can reach me at: [email protected].

Portfolio
Stratacomm Blog
04/04/2018
Multitasking Kills Creative Flow

Multitasking is a myth. In an era ruled by dinging smart phones, we are conditioned to respond to every notification. While it seems like constant multitasking is the new norm, research has proven that what we know as “multitasking” is just switching between tasks at hyper speed. Our focus is fragmented. Instead of saving time, multitasking zaps our energy and makes us less productive. When we can’t find time to focus, we not only become less efficient, we also lose access to creative flow.

Zingerman's Deli
10/10/2019
Latkes, Golden Fried Potato Pancakes | Zingerman's Deli

What makes the perfect latke? Is it crisp level? Is it texture or condiments? Maybe for you, your love for latkes hinges on who made it. While we will never claim to have anything on your Bubbie's latkes, we think the latkes we make at Zingerman's Delicatessen are the next best thing.

Zingerman's Deli
02/19/2020
Ask a Monger: How to Build the Perfect Cheeseboard | Zingerman's Deli

First, please forget the idea that creating a beautiful, bountiful cheese and meat board is complicated - it's not. You can do this! To get you started, here's a taste of Sean's wisdom, including a few rules of thumb that can guide you on your quest to design a beautiful, appetizing and crowd-pleasing board.

BAKE! with Zing blog
05/08/2020
Keep Calm & BAKE! (at Home) - BAKE! with Zing blog

Home baking is having a moment. Flour and yeast are flying off shelves. Mills are working overtime. Social media feeds are flooded with photos of newly-birthed sourdough starters, banana bread , and cookie deliveries packaged for neighbors.

Crain's Detroit Business
12/02/2019
Three Reasons to Put a Charitable Twist on Teambuilding

Zingerman's Cornman Farms, an event venue and culinary space, offers Cook for a Cause, a program that engages team members in a one-of-a-kind, feel-good culinary experience that gives back to the community in significant, immediately tangible ways. Led by world class chef, Kieron Hales, program participants prepare home-cooked meals for families of patients at Mott Children's Hospital.

Zingerman's Deli
04/12/2021
Meet the Deli Detail: Grace Singleton | Zingerman's Deli

Food has always been a special part of Grace's life. She says her dad was a great cook and her family loved going out to eat for special occasions, but it was a trip to New Orleans that sparked her curiosity of the culinary world when she was a young girl.

Zingerman's Deli
06/04/2021
Meet the Deli Detail: Bea Thaman | Manager | Zingerman's Deli

Bea's love of food started with sun-warmed strawberries and beefsteak tomatoes from her family's garden in Toledo, Ohio. One of nine children, Bea learned to cook from her parents, who she says were especially talented at turning out delicious food in quantities that had to be seen to be believed.