New Zealand
Nature lover and content enthusiast. Just another American spending the Trump years (and more) in New Zealand.
From user-friendly graphic design programs to heat mapped analytics reports, there are heaps of tools out there for content marketers - many of which are free. If you want to optimise your content strategy, check out this list of our 20 favourite online tools now.
From user-friendly graphic design programs to heat mapped analytics reports, there are heaps of tools out there for content marketers - many of which are free. If you want to optimise your content strategy, check out this list of our 20 favourite online tools now.
With 2018 underway, it's time for B2B organisations to stop ignoring the powerful marketing force that is Instagram. With nearly one billion users, it's almost impossible your target market isn't on the app. We explain why every business needs Instagram and how to get started on the network.
When your business is juggling multiple social media accounts, it can be difficult to craft a strategy that works for every platform. Fortunately, there are quick wins - actions you can take to immediately improve your social media impact. Let's take a look at 25.
Want to turn great content into, well, equally great or even better content? The answer lies in repurposing what you have in unique, creative ways. There's no shortage of ways to turn your blogs, whitepapers, Ebooks and other work into winning pieces. Ready to get started? Here are some of our favourite tricks.
Merry (almost) Christmas and Happy (almost) New Year, everyone! 2017 has been a big year for us here at Castleford and - as always - we've been keeping close tabs on the marketing efforts of B2B and B2C businesses across Australia and New Zealand. What have we noticed?
Merry (almost) Christmas and Happy (almost) New Year, everyone! 2017 has been a big year for us here at Castleford and - as always - we've been keeping close tabs on the marketing efforts of B2B and B2C businesses across Australia and New Zealand. What have we noticed?
It's a dog eat dog world out there. When so much new, original content is created each day, standing out can feel like an uphill battle. Do you know how your efforts compare to your competitors? If you don't, it's time to find out. Otherwise, you risk being outranked and outperformed.
For marketers, the sheer number of trends social media goes through in a year can be hugely intimidating. How do you decide what to do when there's so much on the horizon? Luckily, we've compiled a list of 20 social media trends marketers should expect in 2018.
According to 85 per cent of marketers, brand awareness is the primary reason for content creation. It's not enough, however, to force your message on the public. To truly bolster your brand's reputation, you need to tell your story effectively with the right kind of content. Ready to get started?