Drew Muldowney

Senior Content and Communications Professional

United States

I've written speeches, crisis response, press releases, blogs, eBooks, white papers, editorials, technical guides, brochures, multimedia scripts, social, print ads, digital ads, and more, in each case beating traditional benchmarks.

I've written for tech, education, the service industry, gaming companies, artists, and politicians, even two heads of state.

As my career has evolved, I've grown increasingly passionate about building and leading effective marketing teams with the right infrastructure, alongside a backbone of content generation and strategy.

(P.S. Don't believe the expression in the photo. I'm a total goof.)

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Portfolio

Blogs

The Scope
11/17/2023
The Perverse Incentive of Hospital-Centric Care - The Scope

The Perverse Incentive of Hospital-Centric Care:The model of hospital-centric care is giving way to specialists and ambulatory settings. The US currently has 9200 ambulatory surgery centers, surgical offices, and surgical clinics, with more breaking ground every single week.

Health Fidelity, Inc.
12/03/2020
Machine Learning in Healthcare and the Value of Human Expertise - Health Fidelity, Inc.

WEB ARCHIVE: Health Fidelity was acquired by Edifecs. When discussing artificial intelligence like NLP, the use of machine learning in healthcare inevitably comes up, so today we're going to clearly articulate what machine learning is, and how it can be best used. First, when people say machine learning (ML), they usually think of "unsupervised," that is to say, build a machine learning algorithm, point it at a goal, and leave it to its devices.

Health Fidelity, Inc.
11/17/2020
Pre-Encounter Risk Adjustment: If You Try Sometimes, You Get What You Need - Health Fidelity, Inc.

WEB ARCHIVE: Health Fidelity was acquired by Edifecs. As the significance of provider risk adjustment grows, especially within the clinical workflow, finding the right solutions and adopting them in the right order is a critical part of success. Today, I want to discuss that, as well as exploring an unorthodox approach: using pre-encounter risk adjustment strategies that also supports care without burdening physicians with additional non-clinical work.

Trinity School of Medicine Blog
06/19/2018
The 2020 Accreditation and Match Merge: DO, MD, and Good News for Trinity Grads.

For-profit DO programs in the United States have been eating the lunch of Caribbean schools because while they suffer the same challenges international graduates face, they lack the consideration-stigma associated with going abroad. With the coming death knell of that competitive advantage through regulatory changes like this, I was tasked to capitalize once again on delivering well researched, honest content addressing the issue head on with transparency and enthusiasm.

Trinity School of Medicine Blog
08/10/2017
Your Medical School Doesn't Matter. (Until It's the only thing that matters).

This post was composed to strike a delicate balance between de-emphasizing the stigma against Caribbean medical schools while also undoing some of the pervasive myths created by our more established competitors, and, as always, generating appeal. It holds the particular distinction of being the subject of a conversation on Reddit's pre-medical subreddit, in which my life was threatened because I worked at a Caribbean school, but there was still begrudging acknowledgement that I was both,...

Ingenious Med
10/06/2015
Everyone Sells - Ingenious Med

At Ingenious Med, I was the "everything writer." Part of everything included ghostwriting CEO Hart Williford's blog. We'd schedule blocks of time where I'd sit in his office and he'd talk and I'd take extensive notes. (He'd occasionally stop to laugh, because I would maintain eye contact while typing at 140 words per minute). I'd then craft those sessions into the multi-part series, "Entrepreneur vs. the Implementer" and take the drafts back to him for final sign off before publication.

Ebooks

Branding Guides

Internal Use
01/01/2015
Ingenious Med Branding Quick Guide

This informal, humorous document was a sort of cheat sheet with new branding guidelines to help drive internal adoption.

Internal Use
12/1/2014
Ingenious Med Style Guide v. 8

This is the 8th version (rebranding is a fun process!) of the branding guidelines I developed for Ingenious Med.

Email Campaign

Internal Use
07/01/2018
Acceptance Template

Trinity needed a new acceptance email to accompany the formal notification as an internal nurture to prevent "go dark" applicants.

Email
7/8/2018
Couples Match Campaign

This email campaign leveraged an existing blog post about a couples match into a prestigious residency program to drive applicants into the deadline crunch for our September class. 22% open rate, 9.2% CTR, it resulted in a significant bump in class size for the upcoming term.

Spring Recruiting Campaign
04/12/2017
Chief Residents Email Campaign

I provided the copy (not the design) for this email campaign launching spring recruiting emphasizing the opportunity and legacy of our program.

Collateral

Recruiting Collateral
12/10/2018
2018 Z-Fold Brochure

This document is available for recruiters to distribute at graduate fairs around the US.

TrinitySchoolofMedicine.org
09/01/2015
Frequently Asked Questions About Trinity School of Medicine

Trinity lacked an FAQ section when I joined the organization, despite having lots of questions frequently asked. I wrote and built this page to create a resource we could link to, but also to boost organic search with content, and also position some of our more difficult (and occasionally uncomfortable) pain points as strengths or opportunities for us. It is constantly updated.

N/A
2014
PEP vs. EMR

Ingenious Med sought to redefine where its tool fit in the workflow of hospitals, creating clinical tools that offered financial benefit while avoiding competition with major EMR vendors.

Press Releases and Media Placements

Health Fidelity, Inc.
Lumanent Pre-Encounter Prep Now Available in Epic App Orchard - Health Fidelity, Inc.

June 28, 2021 -SAN MATEO, Calif.- Health Fidelity Inc., a leading provider of innovative technologies for the value-based care era, announces that its Lumanent ® Pre-Encounter Prep solution has been integrated with Epic and listed in the App Orchard. Lumanent ® Pre-Encounter Prep is a Natural Language Processing (NLP) powered prospective risk-adjustment solution for provider practices.

PRWeb
05/21/2013
Ingenious Med Releases Mobile Software Update

Most hospitals have subsidized the physician P&L by $40,000-100,000 per physician, per year. Ingenious Med, the nation's largest multispecialty charge capture and physician performance solution, has announced a new update to its impower mobile charge capture software, adding the ability to have a virtual Superbill at the point of care.