Social graphics for Woodstock Vitamins
A series of on-brand content created after a social audit. The redone graphics took Woodstock's highest performing content and remade images that fit the brand's aesthetic.
Hi! I'm Maggie, a social media strategist living in Upstate New York. Social content has become a collision of marketing, art, and analytics---a constantly evolving piece of the user-engagement puzzle. I have always thought of myself as a story teller, and am excited to be alive in a time where part of getting a message out means creating a tiny piece of art that stops a user from scrolling by.
As a graduate student at the S.I. Newhouse School of Public Communications, I have expanded my knowledge of the digital landscape....to ends that I didn't even know existed. A brand's social content has never mattered more than it does right now; customers can see through inauthentic campaigns and independently research products. Messaging needs to be purposeful, genuine, user-centric, and eye-catching.
There's a lot of noise on social, and a lot of data to sort through; my job is to create on-brand content that delivers results. A social media audit can help determine what's working, what's not, and what's next.
Together we can:
1. Create an example grid that shows your aesthetic before and after
2. Determine your highest performing content and replicate images to be on-brand
3. Plan a social media editorial calendar
4. Develop an influencer program
5. Determine brand fluidity across all platforms
Below are some examples of social graphics I have designed for clients in the past. Let's work together to match your social image with your brand IRL, plugging in all the hard work you do offline, online.
A series of on-brand content created after a social audit. The redone graphics took Woodstock's highest performing content and remade images that fit the brand's aesthetic.
A series of on-brand content created for skincare line, POLY LED. The company wanted to have a social channel that focused on their clients rather than the equipment, so "skincluded" was born. The graphics focus on user's experiences with skin struggles as well as tips/tricks to help the community. Graphics were on brand colors that fit into the youthful, fresh aesthetic.
Musical artist Formula 5 released a line of jelly spreads titled "Formula 5 Jams". I created characters based on each member of the band and their corresponding "flavor" to share on social and promote the upcoming line.
My final project for Digital Communications at Newhouse was to create a social campaign for a popular brand. The beauty brand, GOOP, has an older adult audience, so the goal of this campaign was to attract a younger demographic to their products by launching a "GOOP girl" brand ambassador contest.
UVBioTek's skincare line had both a B2B and B2C component. Sales were coming in rapidly on the clinical end, but residential clients weren't flocking to the brand as expected. I created this Brand Ambassador Program as an incentive for popular Instagram users to help push the product. The program was on-brand with UVBioTek's residential aesthetic but with a more approachable, whimsical take.
An individual who was hosting a charity event asked for a digital flyer to share on Facebook and use in email invitations.