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MKTC Consulting

www.mktcconsulting.com

Location icon United States

Results-Driven Storytellers. Branding, Marketing, and Communications Support.

Current Clients: Baci, Banza, Croon, Cure Hydration, Gotham Greens, KIND, Oatly, Our/Vodka, Provenance Meals, Vine Connections

Past Clients: MealPal, Chef's Cut Real Jerky, UNREAL, Seated, Brad's Plant Based, Artisan Revere, Access PR, The Lead PR for Michter's, Curious Elixirs, Fresh Bowl, Bubble, Best Bar Ever

Former Corporate Experience: Waze, KIND, Access PR (LUNA, Pernod Ricard, Safeway, LegalZoom), Coyne (Seventh Generation, Cascadian Farm, Pillsbury Bake-Off, Casio, Campbell's, PepsiCo, Harlem Globetrotters, Kraft)

Portfolio
Fast Company
06/24/2019
Need a quick salad? These new vending machines have you covered

Three of the vending machines, made by a startup called Fresh Bowl, are launching in the city today. The company wants to make it easier to access healthy food-and to offer an alternative to the plastic packaging that typically comes with grab-and-go salads.

PureWow
06/03/2019
All the Pride Food & Drink Offerings That Support the LGBTQIA+ Community This Month

It's not just June-it's Pride Month! This year marks the 50th anniversary of the momentous Stonewall riots, and in honor of the Pride celebrations around the country, we've rounded up all the food and drink brands (and restaurants) that are giving back to the LGBTQIA+ community and supporting its many vital organizations.

Chowhound
06/20/2019
Pride Branding: Is all this Rainbow-Washing for Good or Greed?

As I watched one million tiny bits of rainbow glitter cascade off a new bottle of vodka and fall to the floor as I unpacked it from its equally glittered box, three things occurred to me 1) I really love glitter 2) "glitter" is a portmanteau for "gay litter" and 3) we've finally reached critical mass for LBGTQ+ Pride Month branding.

Kitchn
Snag These Cult-Favorite Groceries While They're On Sale for Prime Day

You're already doing tons of online shopping today, so why not add a few grocery staples to your cart while you're at it? There's nothing better than a good multi-tasking session! Here are the best Prime Day sales on some of our favorite snacks/treats. Get 'em while they're hot!

Eater
07/11/2019
2019 Amazon Prime Day Grocery Deals Include a Lot of Drinks

Grocery has been a tough nut to crack for online retailers - at the end of the day, it's helpful to see and feel your vegetables before you buy them. It's also a universal truth that you end up buying way more random things when browsing grocery aisles IRL than when clicking online.

Kitchn
The Banza Backstory: How Two Brothers Made Chickpea Pasta a Thing

The Make Your Mark series shows you how some of our favorite food brands got their start. Meet their makers! There are a lot of really impressive things about Banza, a beloved chickpea pasta start-up founded by brothers Brian and Scott Rudolph back in 2014.

Fast Company
02/19/2019
How Swedish oat milk exploded into a $15 million business last year

One of the buzziest food products of 2018? A milk alternative made of pulverized oats. Founded in 1994, Swedish company Oatly was the first manufacturer to commercialize oat milk, but it was only after launching in the U.S. in 2016 that the product became a sensation, at one point last year selling for $200 per case online.

Refinery29
Cult-Favorite Oat Milk Brand, Oatly, Just Answered Our Oat Milk Ice Cream Prayers

This is not your typical "non-dairy frozen dessert." Oatly's latest offering is milk- and nut-free, but this oat milk treat is seriously legit. Trust us, we tasted it. Around a year ago, Oatly charmed baristas in self-aware coffee shops across the country. Cut to today, where our oat milk obsession resulted in a literal oat milk shortage.

Adweek
05/31/2019
How Brands Are Celebrating and Supporting Pride Month

June is Pride Month, and to that end, Adweek is introducing our first-ever Pride Month Tracker. We'll be updating the list throughout the month as brands, agencies and organizations announce their campaigns and activities celebrating the global LGBTQ community throughout the month and beyond.

Ladders | Business News & Career Advice
05/23/2019
Cheers! Celebrate National Wine Day with these 26 picks

As if you need an excuse to drink more wine, here's an opportunity to give some vino instead. National Wine Day is May 25, and these 26 carefully-selected wines will help you send the right message to your manager, colleague, mentor, friend, partner or client.

pastemagazine.com
07/16/2019
Rosé All Day, All Summer?

Before it was a "trending category" with its own marketing holiday, it was a very, very old style of winemaking-a range of styles, really-with the general result of wines that had clear tones, from almost colorless to almost fully red, from very, very dry to a tiny bit sweet.

Elite Daily
06/08/2019
These Pretty Rosé Bottles Are Perfect For National Rosé Day Parties

Cheers, everyone! National Rosé Day is here, and that means rooftop season has *officially* commenced. In preparation for the boozy holiday - which falls on Saturday, June 8 - you're probably scanning the shelves for Insta-worthy bottles to pop open...

pastemagazine.com
07/16/2019
Rosé All Day, All Summer?

Before it was a "trending category" with its own marketing holiday, it was a very, very old style of winemaking-a range of styles, really-with the general result of wines that had clear tones, from almost colorless to almost fully red, from very, very dry to a tiny bit sweet.

BuzzFeed
30 Products That'll Make Your Face Say "Thank You!"

We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page. Oh, and FYI - prices are accurate and items in stock as of time of publication.

PureWow
06/03/2019
All the Pride Food & Drink Offerings That Support the LGBTQIA+ Community This Month

It's not just June-it's Pride Month! This year marks the 50th anniversary of the momentous Stonewall riots, and in honor of the Pride celebrations around the country, we've rounded up all the food and drink brands (and restaurants) that are giving back to the LGBTQIA+ community and supporting its many vital organizations.

Esquire
12/28/2018
Curious Elixirs Makes Booze-Free Cocktails That Actually Taste Good

Non-alcoholic cocktails! They're a Whole Thing now, and the best part of something becoming a Whole Thing is that we get a bevy of new and different options to try. My experiences with non-alcoholic drinks have been to... mixed results (think: sugar-packed virgin daiquiris).

BuzzFeed
32 Natural Beauty Products You're About To Be Obsessed With

We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page. Oh, and FYI - prices are accurate and items in stock as of time of publication.

Well+Good
09/17/2018
How Oatly will meet the demand for oat milk | Well+Good

If the March shortage was any indication, people love their oat milk. And I'd like to place my bets now that we'll fondly look back on 2018 as the year when oat milk went mainstream. Not only are more cafes starting to stock it, but it's becoming more-and-more commonplace at grocery stores too-even ones that aren't super fancy or health-minded.

Cooking Light
04/12/2019
Is a $400 Knife Worth It? Actually, Yes

Sure, you could get a couple nice Le Creuset pots for that price. But there are few tools that you use more often-or depend on more heavi...

POPSUGAR Fitness
03/01/2019
Skipping Booze? Sip on These Low-Sugar, Adaptogen-Packed "Curious Elixirs" Instead

There are many reasons to skip booze during a night out, and sometimes it's fine to sip on juice, soda, or plain water while everyone else is drinking. But it can also be an utter drag. That's why mocktails are great - and why we wish they were a little less of a sugar bomb than most of them are.

Man Repeller
12/10/2018
Oatly is The Best Milk But Let's Talk About the Shortage of 2018

A few weeks ago, I walked into Cha Cha Matcha on Broome Street and ordered an oat milk matcha latte. "I'm sorry, but we're out of oat milk," the woman behind the counter told me. "Oh, um," I stuttered. "In that case, actually, I'll try and find it somewhere else then.

TODAY.com
12/29/2017
Moringa, veggie jerky and the next Instant Pot: 2018's hottest food trends

While we can't predict everything that 2018 will bring, we do know there will be a new onslaught of healthy food trends headed our way in just a few weeks. After a year filled with unicorn food, Golden Milk lattes and enough good-for-you bowls to make you want to dive headfirst into a cheeseburger, we're looking forward to sinking our teeth into the latest tasty and nutritious culinary offerings.

Thrillist
02/26/2019
The Best Jerky for Every Appetite

For eons, jerky has been a staple for long-haul travelers and those desperately trying to appease the destructive power of Macho Man Randy Savage. But in recent years, jerky has transcended its status as a quick-fix gas station snack, with dozens of worthy offerings dominating shelves at groceries, health-food stores, and artisan food markets.

Refinery29
These Towels Remove Your Makeup & Help The Environment

After a long day, there's no greater thrill than going home, taking off your bra, opening up a bottle of wine, and washing your face - anything to remove every trace of the office and get closer to the comfort of your bed (or your nightly Netflix binge).

COOL HUNTING
03/19/2019
Artisan Revere's Chef Knife - COOL HUNTING

Most chef's knives boast weight and a menacing blade. Wielding one, with any sort of precise skill, can be a daunting task. There are plenty of low-level options with less weight and a less intense blade, but they often don't last-or they aren't aesthetically appealing. But Artisan Revere's chef knife, which hits Kickstarter today, is...

NYLON
04/22/2019
The Most Environmentally Friendly Brands-In Every Category

Earth Day is a reminder-as if we needed one-to take sustainability seriously, and figure out how to lessen our environmental impact. One way to do that is to make sure that when we shop, we do so responsibly, and with an eye toward how our purchasing power affects our planet.

The Zoe Report
04/18/2019
26 Surprisingly Chic Eco-Friendly Beauty Products

"1.3 billion tons of waste is produced each year, and this number is expected to increase to 2.2 billion tons by 2025," Susan Stevens, the CEO of Made With Respect, tells The Zoe Report - and the beauty industry isn't exactly blameless here. 20...

Brit + Co
3 Refreshing Non-Alcoholic Drinks That Grown-Ups Will Love

Whether you're expecting, dieting, or sobering up, alcohol-free beverages can feel pretty limiting at a bar or BBQ. As the days get hotter, sometimes you just want a booze-free drink that doesn't taste like a juice box.

Us Weekly
06/04/2019
Happy Pride! Celebrate With Colorful Eats From Sugarfina, Bud Light, More

It's time to celebrate Pride! Saturday, June 1, marked the start of Pride Month and to mark the occasion, which is aimed at honoring the 1969 Stonewall uprising in Greenwich Village as well as members of the LGBTQ community, various food brands have released Pride-specific dishes and other merchandise.

Brit + Co
10 Sustainable Products to Celebrate Earth Day

This Earth Day, celebrate with a gift that keeps on giving to our little blue marble of a planet. There are lots of ways to honor our planet that are both sustainable and aesthetically pleasing.

COOL HUNTING
02/04/2019
From Nothing to Fort Nelson: Inside Michter's Decades-Long Resurgence - COOL HUNTING

In the 266 years since Michter's was founded in Pennsylvania, the brand (first known as Shenk's and then Bomberger's) has battled prohibition, closure and abandonment. But since its resurrection in the 1990s (and its relocation to Kentucky), the brand has hired the first woman Master Distiller in the Kentucky Distiller Association's history, invested millions of dollars into...

mindbodygreen
03/30/2019
These 8 Sustainable Bathroom Picks Will Drastically Reduce Your Plastic Waste

Our shower and personal care routines are notoriously plastic-intensive. Big bottles, disposable razors, and floss-not to mention the packaging for all those sheet masks-regularly fill up our bathroom trash bins with nonbiodegradable waste that will linger in landfills for years and years and leach toxins into our soil and waterways in the process (not-so-fun fact: Humans have produced upward of 9.1 billion tons of plastic to date-79 percent of which is currently sitting in landfill or...

Real Simple
03/28/2019
How to Spring Clean Your Beauty Bag

Got the urge to purge? Read on to determine which beauty products to keep, how to organize them, and how to safely toss the items you don't need. (Recycling isn't just for the kitchen.)

Robb Report
02/17/2019
Louisville's Distillery Boom Continues with Michter's Opening

Courtesy of Michter's "This is pretty great, huh?" beams Michter's president Joe Magliocco, as we tour the recently restored 130 year-old landmark building that is home to Michter's newest facility, located in the heart of Louisville, Kentucky.

Bustle
Fall Essentials : Wellness

Created by the same wellness brand behind the iconic bkr water bottles, this hydrating lip treatment is made with clean, natural ingredients that don't feel sticky to the touch. It also snaps perfectly into a specially made bkr water bottle cap, so you can make sure you have your rose-scented water balm with you at all times.

Eater
11/15/2018
The 2018 Eater Holiday Gift Guide

The holidays are coming, meaning it's time to start buying people stuff. Lots of stuff. And what better strategy is there for gift-giving than leaning into the one thing pretty much everyone loves: food. Of course, not everyone loves food the same way.

Outside Online
10/04/2018
The Best Nonalcoholic Drinks for Athletes

For those times when you want to lay off the booze or get serious about hitting a PR, there's good news: a delicious new lineup of nonalcoholic drinks. Even a drink or two a week can decrease endurance performance and inhibit muscle protein synthesis post-exercise.

Forbes
Holiday Gift Guide 2018: The Best Añejo Tequilas

When you think of tequila, what comes to mind? Sugary margaritas? Horrible hangovers? Shots? It's time to put an end to the so-so reputation tequila has as the cringe-worthy party spirit, one best not tasted. Whether your taste preference is for sweet, spicy, savory or somewhere in between, we have a bottle that's perfect for your sipping pleasure-or for a friend's!

Pastemagazine
Kitchn
We're Dying to Try These Vegan, Dairy-Free Oat Milk Ice Creams

In the past year, I've been to Sweden, Finland and Denmark, and have had at least a half-dozen layovers in the Reykjavik airport. I am obsessed with Scandinavia for a lot of reasons that aren't limited to their unending supplies of both attractive citizens and attractive office furnishings.

Kitchn
This Is the Best Non-Dairy Milk for Your Cereal Bowl

I dream of milk. I dream of Frosted Mini-Wheats floating like tiny frosted rafts on the surface of a very, very full bowl. For me, self care is a bowl of cereal drowned in milk, a teensy return to childhood full of crunch and sugar and fat.

TODAY.com
06/08/2018
Is oat milk better for you than almond milk?

Non-dairy milks are making a splash this year with endless cartons swarming into supermarkets, cafes, and vegan households alike. By 2024, the global dairy alternatives market is expected to exceed the $34 billion mark, according ReportBuyer.

POPSUGAR Fitness
04/23/2019
Is Oat Milk Healthier Than Other Plant-Based Milks? 3 Dietitians Weigh In

If you're avoiding cow's milk because it's giving you issues with bloating, acne, or congestion (or because you're vegan), there's no shortage of plant-based milks to choose from. Almond and soy are probably the most popular, with pea protein milk on the rise, but what about oat milk?

NYLON
06/14/2018
The 10 Biggest Food Trends Of The Year (So Far)

Let me start with this: There is no such thing as a new food trend. Sure there are new cooking innovations (see: smart kitchen gadgets), new manners of preparing the same foods we've always had in our fridges (cauliflower rice, kale chips), and the westernization of foreign staples (matcha, poke), but it's incredibly rare to encounter a food or beverage previously unheard of.

Well+Good
12/29/2018
One thing you don't have to worry about in 2019: oat milk shortages

If you've read Well+Good's predictions for the top Wellness Trends for 2019 (and really, what are you doing with your life if you haven't?), you know that oat milk is the star of the alt-milk world right now, thanks to its creamy, dairy-like texture. Basically, it's the buzziest coffee booster this side of CBD.

latimes.com
10/19/2018
Healthful yet yummy Halloween treats for the vampire with a sweet tooth

Fans of milk chocolate might consider these 8-gram squares, at 40 to 45 calories each, from Berkeley-based Tcho. The company sources its cacao from different parts of the world depending on the flavor profile - fruity from Peru, nutty from Ecuador, richly chocolatey from Ghana.

Brit + Co
Why Oat Milk Is Suddenly All the Rage

Over the last few months, you may have noticed a new vegan milk option at your local coffee shop: oat milk. I'll be honest; when I first heard I could turn my cappuccino into a capp-OAT-ccino, I rolled my eyes. Could LA be anymore, LA? Turns out, oat milk isn't an LA thing.

Well+Good
03/14/2018
Oatly addresses its oat milk shortage | Well+Good

If there's one thing latte lovers and java nuts know to be fundamentally true, it's that you don't mess with a boss babe's morning cup of coffee. Needless to say, it's been a rough few weeks for those who opt for Oatly's cult-favorite oat milk in their morning mug.

Men's Health
11/29/2018
5 Weird New Milk Alternatives That Might Be Worth Trying

The milk section of the supermarket sure is complicated these days. There's almond milk, soy milk, rice milk, meatloaf milk, and more. Actually, that last one is completely made up, but who knows someday, really. And almond, soy, and rice are the usual suspects.

Fast Company
03/18/2019
The war on rice: Plant-based alternatives target the American dinner plate

Popchips founder Keith Belling is a self-admitted rice addict. The serial entrepreneur loves the white fluffy grain, craving it for lunch, dinner, and basically any chance he gets. Obviously he's not alone: Rice feeds more than half of the world's population, with more than 700 million tons produced each year.

Man Repeller
12/10/2018
Oatly is The Best Milk But Let's Talk About the Shortage of 2018

A few weeks ago, I walked into Cha Cha Matcha on Broome Street and ordered an oat milk matcha latte. "I'm sorry, but we're out of oat milk," the woman behind the counter told me. "Oh, um," I stuttered. "In that case, actually, I'll try and find it somewhere else then.

Well+Good
01/25/2019
Heads up: There might be canola oil in your oat milk

Plant-based milks have never been more popular (or plentiful) in 2019-what a time to be alive!-but out of all the options, oat milk is currently queen bee. And while oat milk fans probably already know to avoid carrageenan and check the sugar content before adding it to their coffee, there's an ingredient that pops up in many common oat milk brands that has people doing a double-take: rapeseed oil.

Good Housekeeping
04/11/2019
Everyone on Instagram Is Obsessed With Oat Milk, But Is It Actually Good for You?

Oat milk is the latest trendy plant-based milk on the scene - even Starbucks has it! A type of fiber in oats called beta-glucan may provide health benefits for your heart and immune system. Oat milk also has a similar amount of calcium and vitamins A, D, and B12 compared to cow's milk, but less protein.

Create + Cultivate
02/03/2019
#GirlCrush: 5 Small Business Owners We're Loving This Month

Here at C&C, we're always coming across truly amazing women who are running cool, creative small businesses and shaking things up in their respective industries. Starting today, we'll be sharing monthly roundups of these budding entrepreneurs, so you can get in on the party and support their work.

Good Housekeeping
10/16/2018
The Best New Halloween Candy to Buy This Year

With October 31 right around the corner, now's the time to start curating your candy offerings. With these tasty picks, no kid (or adult) will walk away disappointed.

Candyindustry
09/24/2018
Consumers continuing to reach for 'clean' candy

Kris Bronner and his brother, Nicky, co-founders of UNREAL chocolate snacks, know what it's like to have parents who care about what their children eat. The Bronners were so concerned, they used to give away Kris and Nicky's Halloween candy, much to the dismay of their younger selves.

TODAY.com
02/06/2018
Healthier candies and chocolates for your Valentine's Day sweetie

If you have a sweet tooth, but you're trying to avoid overloading on sugar, there's some good news just ahead of Valentine's Day. While candy can be included as a special treat as part of a healthy diet, many people feel it's a guilty indulgence, even in modest servings.

Business Insider
03/05/2019
These 6 startups are incredibly successful on social media - and they all have one thing in common

Insider Picks writes about products and services to help you navigate when shopping online. Insider Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective. Social media is an indispensable platform where brands can engage with current fans and get in front of potential new fans.

The Aspiring Gentleman
12/04/2018
Last Minute Christmas Gift Ideas for Him - The Aspiring Gentleman

I think the best way to start the holidays off is to make sure that you get into the right Christmas spirit. That is why I wanted to start my guide with my list of recommended spirits... Macallan 12 Year Single Malt Scotch Whisky- I will say that, personally, I do not care for scotch ...

GearCulture
10/03/2018
Chef's Cut Jerky | GearCulture

Enjoy some seriously lip-smacking, highly convenient protein treats courtesy of Chef's Cut Jerky. Handcrafted using only premium slabs of cow and strips of chicken, turkey or pork, each flavorsome marinade is concocted from the finest of ingredients with options including teriyaki, honey barbecue, cracked pepper or buffalo.

Fast Company
09/19/2017
MealPal doubles down on food pickup as everyone else focuses on delivery

As more and more companies fixate on creating premium delivery services, one company is standing by pickup. For a monthly fee starting at $120, MealPal lets hungry workers book their midday carry-out in advance. Subscribers get 20 lunches, which breaks down to $6 per meal.

foodnavigator-usa.com
02/19/2019
Banza rolls out high protein, low carb, chickpea rice at Whole Foods nationwide

Debuting at the same time as RightRice​​ (which utilizes chickpeas, lentils, peas, and just under 10% regular rice and is also debuting at Whole Foods this month), Banza chickpea rice (MSRP $3.99) contains more than 90% chickpeas, plus some potato starch, xanthan gum, and sea salt.

Entrepreneur
02/15/2019
The Entrepreneur Behind Popchips Hopes to Have Another Hit With Rice Made From Vegetables

2 min read Innovations that are seemingly simple usually have a lot of power. For Keith Belling, his first big hit came after he asked why chips couldn't come in a healthier, popped form. The result of that question, Popchips, became a hit snack under his leadership that is sold in more than 30,000 stores and has generated more than $100 million in revenue.

Philadelphia Business Journal
06/14/2018
Reservation app that pays you to eat at restaurants will come to Philadelphia - Philadelphia...

The startup works with participating restaurants to set meal minimum spends and select the best schedule to fill more seats. "The margins in the restaurant industry are exceptionally tight, and we must be prudent with how and why we use available capital. By creating opportunities to develop long-term guest relationships, we feel we are doing so."

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