Blogs & Articles
Joy Knowles
A passion for storytelling and a penchant for problem-solving
Canada
I am currently a Content Marketing Manager at a Canadian B2B SaaS company. I also dabble in freelance writing and editing.
Canada
I am currently a Content Marketing Manager at a Canadian B2B SaaS company. I also dabble in freelance writing and editing.
Blogs & Articles
A popular post on Living Room Blog
What are the media relations gaffes that will earn you a mention on Twitter? Here are some of the worst offenses to avoid. If you do a quick search on Twitter for #PRFail or cruise the dead account of @DearPR, you'll get a glimpse into a deep well of journalist frustration.
Keeping up with search algorithms is impossible, but that doesn't stop us from trying. Any company with a website plays the algorithm game, whether they know it or not. And some play it better than others. Others have a lot at stake, hiring organizations whose sole purpose is to help improve Search Engine Optimization (SEO).
Interviews & Case Studies
When last we spoke with Michelle Egan , she had just been named the 2022 PRSA Chair-Elect. Over a year later, she joined us again for another episode of PR Profiles , this time as 2023 PRSA Chair .
Sarah Thomas, Head of PR at Unify, is no stranger to media databases. However, finding one that meets the agency's needs has been an ongoing struggle, forcing Sarah and the team at Unify to switch services frequently. "We've found with a lot of other services that either the journalist contact information was out of date, or it just wasn't available," says Sarah.
It takes something special to get Helena Brantley, founder of Red Pencil Publicity + Marketing, on a plane. “I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. As with many other events in 2020 and so far in 2021, PubWest’s annual conference went online. PubWest is a trade organization representing the concerns of modern-day book publishers and publishing-related members from all over North America.
Long-Form Content
SEO optimized page on influencer marketing
A guide on how to build mutually beneficial relationships with the media.
Video & Social
I wrote the script for this video in collaboration with the Product team at Agility PR Solutions.
Examples of posts on brand social platforms written by me.