Michelle Spelman

Marketing Consultant | Writer | Strategist

Marketing Brain. My sweet spot is creative, deliberate marketing strategy and content creation that brings value to women and family-oriented audiences. But don't put me in a box! I've worked with a diverse range of clients - large corporate and small startups, industrial, CPG, service, B2B, Fortune 500, public and private/family owned.

I've written on a wide range of topics including toys and games, food, parenting, work from home issues, small business, startups and entrepreneurship. Formats range from deep-dive technical research to briefs to feature profiles, professional bios, industry trends, lighthearted human interest stories, how-to's, gift guides, tips and tricks and more.

I have over 25 years of marketing experience in a diverse range of industries. This allows me to provide well-rounded perspective to my clients. I am uniquely positioned to help them think all the way through challenges and develop strategies that produce measurable results.

Portfolio

Client Portfolio

Jukem Sports
Co-Founder, Patent Holder, Venture-backed game company. Facilitated licensing agreement with Haywire Group. Coordinate grassroots marketing, social media and new prod dev.
Hotel Covington
Boutique hotel just minutes from Downtown Cincinnati, Hotel Covington opens Summer 2016 in Covington, KY.
The Whitfield - Clifton Gaslight District
Modern Luxury in a Classic Neighborhood: The Whitfield gives residents all the convenience and quirky diversity of urban living in Clifton, the international crossroads of the...
BANDI Wear LLC
Provide startup guidance and coordination of marketing activities for BANDI. Stylish pocketed belts and headbands are a sleek, modern alternative to the traditional fanny pack....
Blue Research Corporation
Working primarily with Fortune 500 Brands: Support the gathering of actionable insights through focus groups, interviews, consumer behavior, observation, identifying trends and...
CHICAGO TOY & GAME GROUP
Promoting the power of play in the public space and industry support for innovation and development of new products.
Office Furniture Source Cincinnati
Customized small group social media marketing training. Provided support in prioritizing social media channels, best practices for meaningful engagement, managing daily...
Toydozer
Conducted competitive research to guide deliberate, strategic decisions. Insights gathered helped direct a deliberate and directionally correct retail packaging design strategy,...
Barbara J. Walker, PhD. - Clinical and Sports Psychologist
As a competitive triathlete and marathon runner, Barbara has faced the same challenges as many of you, and knows first-hand what it takes to reach your goals.
Cincinnati USA Regional Chamber
Welcome to the Cincinnati USA Regional Chamber, the nation' s fifth largest Chamber, representing the interests of nearly 5,000 member businesses
Red Hen Toys LLC | Kaleidograph Geometric Pattern Design Toy
Paper kaleidoscope design toys produce billions of possible patterns with just 12 die-cut cards. Made in USA.

Writing Portfolio

In Memoriam: Arthur Melin and Richard Knerr - Co-Founders of WHAM-O
In the toy business, we aspire to create fun for people. Art ("Spud") Melin and Richard ("Rich") Knerr had a knack for fun, and an open door for outside inventor ideas. The...
Barbie, Bratz and the Dilemma Over Bald Fashion Dolls
It’s been a bumpy path for Mattel navigating this issue in the social media space these last couple of months. They were slow to respond to the public’s appeal, and when they...
Theora Design Recognized with TAGIE Lifetime Achievement Award
What do popsicles, motorized bicycles, and Anne Frank have to do with one another? They are all part of the path that led Ora and Theo Coster to the stage at the 2012 TAGIE...
Cincinnati Toy Makers Holiday Gift Guide
I have published this annual gift guide since 2011. Showcasing Cincinnati gift ideas toys, games, gifts, from local inventors, designers and toy and game industry...
Product Launch Checklist: 10 Tips for a Kickass Sales Sheet
Years after publication, this article consistently produces some of the highest search volume traffic on the publisher's site. It continues to draw new visitors from all over...

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