Writing Portfolio
Michelle Spelman
Writer
Writing Portfolio
“On my way to the office this morning, I was stuck in a traffic jam behind truckloads of fake palm trees that were headed for a film set,” says Matt Nuccio.
One man’s Trouble is another man’s joy. That has never been truer than when it comes to the Kohner Family’s success in the toy industry.
In the toy business, we aspire to create fun for people. Art ("Spud") Melin and Richard ("Rich") Knerr had a knack for fun, and an open door for outside inventor ideas. The childhood friends formed WHAM-O in 1948, as college students, when they began making and selling slingshots in a garage.
It’s been a bumpy path for Mattel navigating this issue in the social media space these last couple of months. They were slow to respond to the public’s appeal, and when they did, they found their answer harshly criticized in the media as being inadequate.
What do popsicles, motorized bicycles, and Anne Frank have to do with one another? They are all part of the path that led Ora and Theo Coster to the stage at the 2012 TAGIE Awards. Theirs is an inspiring story that spans continents, decades....and the terror of wars.