Content Strategy
The ChariPick website collected user signups and charity recommendations, linked users to the Apple and Google Play stores to download the app, and allowed charities to sign up to be featured on the app.
The ChariPick website collected user signups and charity recommendations, linked users to the Apple and Google Play stores to download the app, and allowed charities to sign up to be featured on the app.
I collaborated with a cross-functional team, developed the content strategy, and led the content team that executed the content implementation for Groupon Coupons. I also successfully adapted the Groupon Voice to incorporate SEO into the Coupons product.
The National Peanut Board's comprehensive report on the American peanut industry.
IN Perspective is the Dow Packaging and Specialty Plastics blog, filled with articles that discuss the people, trends, and technologies shaping the packaging world.
If you're looking for a way to redecorate your space without breaking the bank, buying oversized art can be the one-step redesign of your dreams. Giant canvas prints cost way less than new furniture. Huge pieces of art are great statements. The biggest canvases are still lightweight and super easy to hang.
ChariPick's informative cards educated users about each featured organization's mission and helped them find charities that matched their personal values.
Booklicious: Booklicious Reviews...Great Philosophers Who Failed at Love
Sample Collections
Copywriting and strategy samples from print and digital content.