Susan Lyon

Senior Writer | Editor | Message Maker | Proofreader

United States

Marketing communications leader with proven success in corporate, agency and
freelance arenas. Your go-to colleague and collaborator for messaging and thought leadership. Advertorials, banners, blogs, websites, social media, sales collateral, speeches, video scripts and presentation decks. Employee, executive and management communications. AP Style expert.


Blogs, PR & Thought Leadership

Amadeus blog - ghostwriter
How your T&E program can support new business traveler types

Corporate travel  was turned on its head last year. The global pandemic forced corporate travel managers and finance teams to ask themselves a critical question: How can we best serve an emerging set of new and diverse business travelers as the world gets back to work?
Uniglobe Travel marks 40-year anniversary with optimism and future focus

Vancouver, B.C. - (March 3, 2021) - Uniglobe Travel, a leading travel management company for the global SME market, today kicks off its 40th anniversary with a series of #Uniglobe40Strong events to recognize four decades of business success and reinforce the company's vital role in a reimagined travel future.

Uniglobe Marks 40 With Focus On The Future - TravelPress

Uniglobe Travel has kicked off celebrations of its 40th anniversary with a series of #Uniglobe40Strong events to recognize four decades of business success and reinforce the company's vital role in a reimagined travel future. The first event is a company-wide webinar to be broadcast to 3,800 Uniglobe agency professionals across six continents.

Amadeus | The leading travel technology company
Amadeus invests in the future of North America's corporate travel market

North American business travel spend hit $391 billion last year, and the business travel sector is expected to continue its upward climb in 2020. Companies need ways to make the entire corporate travel process easier and more practical for their employees.

Amadeus | The leading travel technology company
Amanda wins the popular vote with Amadeus customers

Chatbot Amanda has been a very busy bot since coming to North America last August. Over the past three months, her popularity has grown so much that on a daily basis, 40 customers in the US chat with her, and another 15 Canadians can't go a day without connecting with their favorite AI assistant!

Amadeus | The leading travel technology company
4 ways to elevate the Wonder Women among us

March is Women's History Month, the month we honor women's contributions to events that have shaped history and contemporary society. It's easy to think of famous "Wonder Women" who've improved our world, like Mother Teresa and the NASA mathematicians who sent John Glenn into space.

Websites, Microsites & Landing Pages

ROLE: Strategy | Writer | Editor | Proofreader
Amadeus Ticket Changer Microsite

Automatically process voluntary and involuntary ticket changes, exchanges by travellers and refunds with Amadeus Ticket Changer

Communications & Speeches: Employee, C-Suite & Franchisee

Brochures & Sales Sheets

Business Cases & Infographics

Client Case Study
Client Case Study

ROLE: Interviewer/Writer/Editor/Proofreader/Collaborator

Top Ten Infographic
Top Ten Infographic

ROLE: Writer/Editor/Design Strategy/Proofreader

Videos, Scripts, Curriculum & Training

Email Campaigns & Newsletters

Trigger Email Campaign
Trigger Email Campaign

ROLE: Strategy | Writer/Editor/Design Support | Proofreader | Collaborator

Competitive Email Campaign
Competitive Email Campaign

ROLE: Creative Team Strategy | Concept & Messaging | Editor/Design Support


Social Media

Facebook Social Post Writer
Amadeus North America

CEO of Alphabet, Sundar Pichai said, "AI is one of the most profound things we're working on as humanity. It's more profound than fire or electricity." Check out how these chatbots continue to electrify the travel industry!

Trade Shows, Events & Fundraisers

Greeting Card Messaging

Greeting Card Writer - Friendship | Condolence | All Occasions

Susan and our company founder go back decades, to their 20s in Chicago PR. It's fun to hear this poised and well-spoken professional tell this story about interviewing for her first job out of college ... "A bit rattled to be meeting with a higher-up in one