Lisa Romano Cassidy

Head of Digital Marketing & Research

United States

Lisa is a diligent and energetic individual with over 20 years experience working with venture-backed start-ups and Fortune 500 companies on high priority brand, marketing and qualitative research initiatives.

Lisa relishes in working from a blank sheet of paper to create both strategy and content. Stakeholders charge her with one simple mission - “make it happen.” Whether it is a survey, presentation, blog article or web site, Lisa knows how to get to get the job done.


Blog Articles

Orwak Balers Boost Productivity for MetLife Stadium Cleanup Crews

MetLife Stadium, home of the New York Giants and the New York Jets, was completed in 2010. Seating 82,500, the stadium has significant trash challenges. Prior to each football game, fans dispose of about 8.5 tons of garbage during tailgating, and another 8.5 tons inside the stadium during game time.

6 Reasons Why Every Restaurant Should Have a Cardboard Baler

Earlier today I was reading a blog post on the National Restaurant Association web site, titled, " 7 Steps to Successful Cardboard Recycling." In the post, they stated that "many restaurant owners want to recycle, but don't know how or where to begin."

Atlanta Falcons Considering Orwak Multi-Chamber Balers for Mercedes-Benz Stadium

According to WSB-TV in Atlanta, over 1500 workers are currently on site working on the $1.4 billion dollar Mercedes-Benz Stadium - the new home for the Atlanta Falcons. The new stadium is said to be setting "a new standard for multi-purpose stadium design, taking the fan and guest experience to new heights for football, soccer and other sports and non-sports events," according to

Santa Cruz Boardwalk Thrills Patrons with Their Orwak Multi Chamber Baler

Santa Cruz Beach Boardwalk is a popular destination for pleasure seekers who come to enjoy the rides, food, arcades and sandy beach along the Monterey Bay. With three million visitors attending the seaside area year-round, the maintenance team faced a considerable challenge managing its aluminum and plastic beverage container waste.

29 Years and Still Going - Learn about Orwak's Oldest Continuously Running Trash Compactor

How many things have you bought recently that you can imagine using continuously for the next 29 years? That's a tough one, isn't it? Twenty-nine years is a long time. I can think of a few things that were around 29 years ago that might still be in circulation the Sony Discman, VHS players or desktop answering machines, but continuously used?

The Real Reasons Why Business Owners Buy Cardboard Balers and Trash Compactors

Humans are funny. We often make decisions that we believe are for one reason, only to learn we may have subconsciously made that choice for another reason. For example, did you know it has been proven through research studies that people like others with the same first name more than people with different names upon meeting them?

5 Reasons Why Your Need a Cardboard Baler

A cardboard baler is a piece of equipment designed to crush and compact large amounts of cardboard into a single bale. This can be achieved in a few different ways, depending on the design of the machine, however no matter which way you do choose to do it, the upside is the same.

Where's the Love? Why Superintendents Deserve Your Thanks

According to an article in the Cooperator New York, "If you had to name the single most valuable individual to your co-op or condo, who would it be? Certainly, your board president, managing agent, corporate counsel and accountant are key players. But boards and residents should never underestimate the importance of a competent, conscientious Superintendent.

Can K-12 Schools Really Save Thousands of Dollars Each Year by By Reducing Trash Costs?

Camerado Springs Middle School , located in the California Buckeye Union School District, had been looking for ways to reduce operational costs. When the school's facilities staff found out that they could save thousands on waste removal costs by compacting trash, they immediately placed an Orwak 5030 Trash Compactor in the Camerado Springs Middle School.

Trade Journal Articles