Pittsburgh Earth Day 2020
Thank you for viewing my work.
The portfolio below is split into several sections.
Projects include Pittsburgh Earth Day, a collaborative Pedestrian Safety Campaign, The Pittsburgh Downtown Partnership's 2018 and 2017 Annual Report, and 2018 Annual Meeting, and the 2019 and 2018 State of Downtown Pittsburgh Report and Release Event.
Additional Sections include Branding Initiatives, Websites, Newsletters, and Collateral.
Pittsburgh Earth Day 2020
When Pittsburgh's 50th Anniversary celebration of Earth Day needed to be postponed, due to quarantine, I created a full program of virtual Earth Day events, including a film festival, a sustainable business idea share, interactive contests, and more.
Media Alert detailing Virtual Pittsburgh Earth Day Events
To commemorate the 50th Anniversary of Earth Day, Pittsburgh musicians came together to record a new version of the original Earth Day Anthem. Promotions included multiple videos with environmental actions items.
Press Release used to promote the new anthem, which received excellent local media attention and airplay.
I've been instrumental in creating a new, weekly e-newsletter featuring original content on sustainable, green living. I worked to help attract high-quality contributors and grow the subscriber base.
Press release to promote new original content and contributors to The Green Voice, e-newsletter
This document describes the overall rationale for the collaborative distracted pedestrian/driver campaign.
Website including viral videos. All advertisements including traditional and digital pushed to this site.
Creative applications for safety campaign including bus shelters, in bus cards, sidewalk chalk and more.
Press Release announcing the campaign rollout.
Media coverage received during campaign launch in the Fall of 2016.
First report on digital delivery of campaign.
Ads placed in Pittsburgh City Paper.
Annual Report and Meeting
2018 Annual Report of the Pittsburgh Downtown Partnership. Released March 2019.
2017 Annual Report of the Pittsburgh Downtown Partnership. Released in March of 2018.
Press release detailing Pittsburgh Downtown Partnership announcements and achievements.
Digital invitation for 2018 Pittsburgh Downtown Partnership Annual Meeting.
State of Downtown Pittsburgh
2019 State of Downtown Pittsburgh Report. Released in May 2019.
2018 State of Downtown Pittsburgh Report compiling economic development data across six sectors.
Press Release supporting Report release and event.
Media coverage received from 2018 State of Downtown Pittsburgh Report release and event.
Branding developed for an initiative encouraging more live music in Downtown Pittsburgh.
Branding developed for annual Picklesburgh event.
This is a complete re-branding for a small community organization, includes logo, brochure, collateral, and website.
This brand and campaign was developed to encourage support of Downtown organizations that provide services to homeless individuals and people in need.
Pittsburgh Downtown Partnership's comprehensive website. This site serves multiple audiences, including visitors, developers, media, potential residents, and more. I oversaw complete site redesign and deployment in January 2017.
I oversaw design and content for website promoting Light Up Night, Holiday Market and a full season of holiday activities in Downtown Pittsburgh.
I provided content and management services for the PG&H website, the Pittsburgh Downtown Partnership's retail outlet supporting local producers of high-quality homegoods.
I oversaw site design and content for this website that promotes an annual public art installation in Market Square.
I oversaw design and content for the Picklesburgh website. Picklesburgh is an annual festival that draws more than 300,000 visitors to Downtown Pittsburgh in July of each year.
Example of the weekly e-newsletter that I oversee. Received by more than 20,000 readers, every Monday morning, providing an overview of the week's events and news.
Weekend enewsletter. Sent every Thursday afternoon to inform subscribers of events occurring in Downtown Pittsburgh over the upcoming weekend.
Monthly e-newsletter that is sent to all members of the Pittsburgh Downtown Partnership.
Rack card used to promote new retail venue, PG&H.
Print media ad promoting retail outlet PG&H.
Business card for PG&H retail store
Brochure used throughout Pennsylvania to promote Market Square Holiday Market.
Pocket-sized map produced annually, with more than 100,000 copies distributed and 60,000 digital downloads. Released in spring 2019.
Rack card used to promote Picklesburgh throughout Pennsylvania and Ohio.
Media Recap of all Picklesburgh 2018 Media Coverage.
Monthly Shop Downtown segment on Pittsburgh Today Live on KDKA TV. This is a segment I developed with the show producer to highlight independent retail in the Central Business District. I frequently act as spokesperson for the Pittsburgh Downtown Partnership.
Recap of 2017 Holiday Market Media