Leigh Frank

Pittsburgh Earth Day Celebrations

When Pittsburgh's 50th Anniversary celebration of Earth Day needed to be postponed, due to quarantine, I created a full program of virtual Earth Day events, including a film festival, a sustainable business idea share, interactive contests, and more.

Virtual Pittsburgh Earth Day Media Alert

Media Alert detailing Virtual Pittsburgh Earth Day Events

Candles in the Rain

To commemorate the 50th Anniversary of Earth Day, Pittsburgh musicians came together to record a new version of the original Earth Day Anthem. Promotions included multiple videos with environmental actions items.

Earth Day Anthem Press Release

Press Release used to promote the new anthem, which received excellent local media attention and airplay.

The Green Voice Weekly E-newsletter

I've been instrumental in creating a new, weekly e-newsletter featuring original content on sustainable, green living. I worked to help attract high-quality contributors and grow the subscriber base.

Press Release to promote The Green Voice

Press release to promote new original content and contributors to The Green Voice, e-newsletter

Pedestrian Safety Campaign overview

This document describes the overall rationale for the collaborative distracted pedestrian/driver campaign.

Look Alive Pittsburgh

Website including viral videos. All advertisements including traditional and digital pushed to this site.

Safety Campaign Creative Applications

Creative applications for safety campaign including bus shelters, in bus cards, sidewalk chalk and more.

Safety Campaign Roll Out Press Release

Press Release announcing the campaign rollout.

Safety Campaign Media Recap

Media coverage received during campaign launch in the Fall of 2016.

Report on digital success for 2016

First report on digital delivery of campaign.

Safety Campaign Ads

Ads placed in Pittsburgh City Paper.

2018 Annual Report

2018 Annual Report of the Pittsburgh Downtown Partnership. Released March 2019.

2017 Annual Report

2017 Annual Report of the Pittsburgh Downtown Partnership. Released in March of 2018.

2018 Annual Meeting Press Release

Press release detailing Pittsburgh Downtown Partnership announcements and achievements.

2018 Annual Meeting Video

2018 Annual Meeting Invitation

Digital invitation for 2018 Pittsburgh Downtown Partnership Annual Meeting.

2019 State of Downtown Pittsburgh Report

2019 State of Downtown Pittsburgh Report. Released in May 2019.

2018 State of Downtown Pittsburgh Report

2018 State of Downtown Pittsburgh Report compiling economic development data across six sectors.

2018 State of Downtown Pittsburgh Press Release

Press Release supporting Report release and event.

2018 State of Downtown Pittsburgh Media Recap

Media coverage received from 2018 State of Downtown Pittsburgh Report release and event.

Downtown Sound Branding

Branding developed for an initiative encouraging more live music in Downtown Pittsburgh.

Picklesburgh Branding Guide

Branding developed for annual Picklesburgh event.

Carnegie Community Development Corporation Rebranding

This is a complete re-branding for a small community organization, includes logo, brochure, collateral, and website.

Asking for Change

This brand and campaign was developed to encourage support of Downtown organizations that provide services to homeless individuals and people in need.

Pittsburgh Downtown Partnership Website

Pittsburgh Downtown Partnership's comprehensive website. This site serves multiple audiences, including visitors, developers, media, potential residents, and more. I oversaw complete site redesign and deployment in January 2017.

Holiday Season Website

I oversaw design and content for website promoting Light Up Night, Holiday Market and a full season of holiday activities in Downtown Pittsburgh.

PG&H

I provided content and management services for the PG&H website, the Pittsburgh Downtown Partnership's retail outlet supporting local producers of high-quality homegoods.

Market Square Public Art

I oversaw site design and content for this website that promotes an annual public art installation in Market Square.

Picklesburgh - Pittsburgh, PA

I oversaw design and content for the Picklesburgh website. Picklesburgh is an annual festival that draws more than 300,000 visitors to Downtown Pittsburgh in July of each year.

The Low DownTown!

Example of the weekly e-newsletter that I oversee. Received by more than 20,000 readers, every Monday morning, providing an overview of the week's events and news.

Bring on the Weekend!

Weekend enewsletter. Sent every Thursday afternoon to inform subscribers of events occurring in Downtown Pittsburgh over the upcoming weekend.

Membership Matters

Monthly e-newsletter that is sent to all members of the Pittsburgh Downtown Partnership.

PG&H Rack Card

Rack card used to promote new retail venue, PG&H.

PG&H Print Ad

Print media ad promoting retail outlet PG&H.

PG&H Retail Store Business Card

Business card for PG&H retail store

Holiday Market Rack Card

Brochure used throughout Pennsylvania to promote Market Square Holiday Market.

2019 Downtown Made Easy Guide

Pocket-sized map produced annually, with more than 100,000 copies distributed and 60,000 digital downloads. Released in spring 2019.

Picklesburgh Rack Card

Rack card used to promote Picklesburgh throughout Pennsylvania and Ohio.

2018 Picklesburgh Media Recap

Media Recap of all Picklesburgh 2018 Media Coverage.

Shop Downtown: Love Pittsburgh

Monthly Shop Downtown segment on Pittsburgh Today Live on KDKA TV. This is a segment I developed with the show producer to highlight independent retail in the Central Business District. I frequently act as spokesperson for the Pittsburgh Downtown Partnership.

2017 Annual Meeting Video

2017 Holiday Market Media Recap

Recap of 2017 Holiday Market Media