Laura Pearlman Wenner

Law firm website content makeovers

Troutman Pepper

2020

Focusing on a higher commitment to client service

I helped Troutman Sanders overhaul its website under a very tight deadline, which including interviewing the firm's management team and other leading partners. I rewrote bios, practice descriptions and industry pages. When the firm later merged with Pepper Hamilton, I helped to integrate content and revise where necessary to make the newly-merged firm's messaging cohesive.

Hogan Lovells

2017

Hogan Lovells website rewrite highlights new brand

Hogan Lovells embarked upon a total website rewrite as part of its new brand. I wrote hundreds of pieces for the firm, including practice and industry descriptions, bios and more. Attached is a sample description of its banking and finance practice group.

Alston & Bird

2018

Alston & Bird website refresh calls for developing new style and tone

I helped Alston & Bird rewrite its site from top to bottom. I created a firm style guide, interviewed leadership, drafted hundreds of pieces of content, and ran a writing workshop for marketing staff.

Feldman Shepherd LLP

2016

Client success stories showcase personal injury firm's experience

I helped this personal injury firm rewrite its site with representative matters to highlight its work assisting victims of catastrophic injury. I interviewed partners to draw out colorful and moving anecdotes and key facts, and wrote stories to show their expertise.

Ghostwriting for Companies and Executives

Corporate thought leadership on diversity and inclusion, social impact, tech and more

I am a ghostwriter for multi-billion dollar companies. I write speeches for GCs and CEOs, handle press campaigns and revamp websites. For more on my thought leadership ghostwriting, please check out clippings.me/laurawenner.

Law Firm Publications

Duane Morris

Writing on topics that matter to general counsel and chief compliance officers

A publication that captures a panel discussion featuring in-house counsel and chief compliance officers.

Duane Morris LLP

2018

What's trending on the state of commercial finance and law

Each year, Duane Morris' bankruptcy and restructuring practice hosts a popular client event to take a look back at the year's commercial finance trends. For the past six years, I have written an engaging, magazine-style publication that captures key takeaways from the event that the firm distributes to top clients.

Duanemorris

Profiles of general counsel in law firm alumni magazine

I launched Duane Morris' Alumni Spotlight and recruited in-house counsel to profile. No, Eva Longoria is not a lawyer, but she's wearing a piece made by firm client Swarovski.

Press releases and media placements

The New York Times, Washington Post and Chicago Tribune

Media placements including op-eds and reported pieces in national publications

As a writer and PR specialist at The Brennan Center for Justice at NYU School of Law, I placed stories in newspapers and magazines across the country.

Orrick

Press releases and media pitches for global firms and companies

I write press releases and other key media pieces for global law firms announcing new partners, offices and other news.

Ghostwriter for thought leaders and law firms