Lavaniya Das

Launchpad Guide

11/24/2021

Create Better Messaging for Each Stage of the Buyer’s Journey

A guide on how to create better messaging for the buyer's journey

Hackernoon

06/29/2021

4 Questions To Ask Yourself When Planning A Social Media Strategy | Hacker Noon

Note: I originally published this article five years ago on . My writing has improved since, and I have added an extra point to consider. However, this advice still holds true today and I have successfully used this in multiple tech companies. Here is the revised version for the 20's.

bp Launchpad

07/26/2021

6 Tips for Pitching Your Company in an Email - bp Launchpad

Transparency alert: I am not an investor at Launchpad. At Launchpad, we have an always be originating mindset and goal, which does mean that all of us are keeping an eye out for interesting companies.

Infobip

VTB Bank: Reduced Customer Complaints by 80% in Less Than a Year - Infobip

With an 80% reduction in complaints, the results of adding Viber as a communication channel speak for themselves. Customers are now receiving a more personalized experience and we are already implementing new services that will take the customer experience to yet another level.

Infobip

09/12/2019

Myanmar is Poised on the Forefront of Digital Communications - Infobip

Buying a SIM card in Myanmar was a matter of privilege just five years ago. People could pay up to $2500 USD for number, but couldn't buy SIM cards even if they had the money. Instead, they had to participate and win a lucky draw.

Infobip

Citrus: Increased In-store Footfall with Push Notifications

We spend a lot of time on our mobile phones. Push or Mobile App Messaging, in our opinion, is ideally suited to sending important information or a time-limited offer to a customer. This channel is an efficient and cost-effective way to increase sales.

Infobip

dahmakan: Doubled Conversion Rates while Saving 30% with SMS - Infobip

Infobip has helped us connect to our customers daily, at a better rate. The team has provided us with reliable, attentive customer support (two times faster and with local points of contact), which has helped dahmakan achieve our goals.

How Anime and Donghua are Blending Story and Brand

While recovering from the flu in December 2019, I saw an AMV (a fan-made Anime Music Video) that grabbed my attention. The drawing was stylistic, the animation fluid, and the style was not what I was used to.

County Councils Network

10/23/2018

Azeus Convene UK Blog: Three business reasons to kickstart your sustainable goals - County...

If you don't frame it in terms of business longevity, sustainability becomes an altruistic activity which is 'good to have'. It then gets relegated to periods of time when someone is in a good mood. Anirban Ghosh, Chief Sustainability Officer, Mahindra Group Sustainable goals can seem a bit daunting to implement.

Azeusconvene

Crises don't happen between 9-5

There seems to be no shortfall of crises, tragedies and debacles these days. From British Airways' computer system taking a dive to the horrid tragedy at Grenfell, senior representatives were consistently unable to answer questions and came across as unsympathetic.

Growth Marketing and Content Lead