Laura Ziv

Editorial Director // Creative Marketing // Journalist // Content Strategist // Marketing Communications

I was the kid who always asked, “Why?”

I continue to ask the “Why?” questions, so crucial to understanding our rapidly changing world, with a focus on three key areas:

-Anticipating change.
-Translating global trends and cultural insights into actionable growth opportunities.
-Creating concepts and brand content that connect brands with people at the deepest level.

It’s all about understanding what things must change in a brand in order for it to thrive, and what parts are sacred and must never be tampered with. Then distilling it in language that is simple, visceral, powerful.

I graduated from the University of Oxford with a Master of Arts.

Being a global citizen with three passports, I have lived and worked in Geneva, London, Paris, Tel Aviv and New York. In addition to my love story with language, I am also known for giving inspiring presentations. In everything that I do, I am driven by critical thinking, an ingrained desire for differentiation, and a strong commercial sensibility.

And it all starts with a three-letter word: “Why?”

[email protected]
1.609.578.8832

Below, a selection of recent articles and reports...

Portfolio
CEW
03/24/2023
Gregg Renfrew: How I Became the Founder of Beautycounter

As the pioneer of the clean beauty movement for more than a decade, Gregg Renfrew established the standards in clean beauty with a list of more than 1,800 potentially harmful ingredients. In April 2021, The Carlyle Group acquired Beautycounter, valuing the company at one billion dollars.

CEW (Cosmetic Executive Women)
09/28/2022
The New Age of the Microbiome

Described as the next frontier of beauty, the microbiome is the single most important area of development in skin health, challenging our understanding of the role of bacteria.

Cosmoprof Worldwide Bologna
03/28/2022
CosmoTrends Report, Bologna 2022

The CosmoTrends report spotlights products and innovations launched at Cosmoprof Bologna, Future View 2022 - 2027.

CEW (Cosmetic Executive Women)
08/09/2021
European Wax Center Debuts on Nasdaq

The largest retail franchiser of waxing services in the US has raised $180 million in an IPO, and plans to quadruple its unit count to 3,000 over the next 15 years.

Cosmoprof North America Las Vegas
08/29/2021
CosmoTrends Report, USA

The report showcases key trends, brands, and products that are inspiring the next-generation of beauty and wellness.

CEW (Cosmetic Executive Women)
03/28/2021
Skin Care Brand Topicals Taps Gen Z

The new female-founded, Black-owned skin care brand launched by Gen Z (she's 24 years old) for Gen Z, destigmatizes the treatment of chronic skin conditions while championing skin positivity and inclusion.

CEW (Cosmetic Executive Women)
02/25/2021
5 Minutes with Skinfix's Jane Meredith

Skinfix's new general manager, Jane Meredith, is poised to take the rising indie brand specializing in skin barrier health from strength to strength.

CEW (Cosmetic Executive Women)
08/03/2020
Olaplex Takes Flight During the Pandemic

Olaplex is having its best year ever in 2020. Here, CEO JuE Wong shares the elements of Olaplex's success, and why stewardship is more important than leadership.

Cosmoprof Worldwide Bologna
06/09/2020
CosmoTrends Report, Italy

The CosmoTrends report, a collaboration between Cosmoprof Worldwide Bologna and BEAUTYSTREAMS, is an essential trend guide featuring innovations and notable brands at WeCOSMOPROF, the digital event of the flagship Bologna show.

Cosmoprof North America Las Vegas
08/15/2019
CosmoTrends Report, USA

The report showcases key trends spotted among exhibitors of Cosmoprof North America 2019, and highlights notable brands and products.

CEW (Cosmetic Executive Women)
05/20/2020
Too Faced's Jerrod Blandino on Reimagining the New Normal

Jerrod Blandino, Founder and Chief Creative Officer of Too Faced, which is owned by the Estée Lauder Companies, discusses how he wants to create a new normal that prioritizes conscious togetherness, and the responsibility of brands to lead the way forward with positivity and a highly defined point of view.

Cosmoprof Worldwide Bologna 2019
04/10/2019
CosmoTrends Report, Italy

The report showcases key trends spotted among exhibitors of Cosmoprof Worldwide Bologna 2019, and highlights notable brands and products.

Beautystreams
09/06/2018
Indie Beauty Expo New York

Report on market-ready, indie brands at Indie Beauty Expo New York's largest show to date.

CEW (Cosmetic Executive Women)
09/30/2020
5 Minutes With Biologique Recherche's Laura Gerchik

French professional skin care brand Biologique Recherche is a 40-year old brand that sees itself in startup mode. Biologique Recherche's US General Manager, Laura Gerchik, discusses the brand's hyper-personalized approach and tight distribution model.

CEW (Cosmetic Executive Women)
04/14/2020
Luxury Brand Partners' Tev Finger on Weathering the Storm

Tev Finger, Founder and CEO of Luxury Brand Partners, which develops and builds premium artist brands including Oribe, R&Co, IGK and Becca Cosmetics, talks about clever ways to drum up business during the crisis.

CEW (Cosmetic Executive Women)
04/02/2020
Maesa's Scott Kestenbaum on Refocusing Priorities

Scott Kestenbaum, Senior Vice President at The Maesa Group, talks about the implications of uncertainty, the importance of focusing on the things we can control, transparency with clients and staying sensitive to extraordinary challenges.

Cosmoprof Asia Hong Kong
12/06/2018
Cosmoprof Trends Report, Hong Kong

The report showcases key products exhibiting at Cosmoprof Asia, and highlights the latest beauty trends they represent.

CEW (Cosmetic Executive Women)
09/23/2019
The (Female-Led) Sextech Revolution

A new wave of female tech entrepreneurs are leading sextech, a category where technology, sex toys, and health and wellness converge.

CEW (Cosmetic Executive Women)
02/20/2020
Winning Over Gen Z

By 2020, Gen Z will be the largest group comprising 40 percent of consumers. CEW's Beauty News reports on how brands are resonating and connecting with this up-and-coming generation.

CEW (Cosmetic Executive Women)
06/13/2019
Micro-Batch: Beauty's Newest Buzzword

How micro-batch scale enables brands to be more agile in response to emerging trends, with some key differences when compared to fast beauty.

CEW (Cosmetic Executive Women)
07/01/2019
The Rise of Private Label

Why private label is growing four times as fast as national brands, and some of the brands that are leading the charge.

CEW (Cosmetic Executive Women)
02/19/2019
Brands to Watch in Sexual Wellness

Sexual wellness is emerging as a beauty category in its own right. Here, the segment's key drivers, and the brands that are entering the beauty mainstream.

CEW (Cosmetic Executive Women)
05/25/2018
Rituals Embarks on U.S. Expansion

The body and lifestyle brand inspired by ancient, eastern rituals accelerates its growth in the U.S.

CEW (Cosmetic Executive Women)
Capitalizing on Micro-Influencers

Brands are looking beyond the reach of big-name influencers, and tapping micro-influencers who have a smaller, but more personal connection with their followers and often a greater ability to drive higher engagement.

CEW (Cosmetic Executive Women)
All About Millennial Pink

What is it about this shade of pink that inspires so many industries and brands, and is universally beloved by millennials?

CEW (Cosmetic Executive Women)
The Phenomenal Growth of Lush

How this privately-owned, billion dollar specialty bath and body retailer is sustaining staggering growth.

CEW (Cosmetic Executive Women)
Japanese Beauty Takes Center Stage

J-Beauty is resurging as a leader in skin care and makeup, rooted in innovative technology, quality manufacturing, and lush formulations.

CEW (Cosmetic Executive Women)
Sampling in the Digital Age

Leading retailers and brands talk about their efforts in try-before-you-buy sampling experiences.

CEW (Cosmetic Executive Women)
A Look at the Most Successful Online Brand Communities

Online brand communities are driving authentic engagement, fostering innovation, breeding brand advocates, and increasing conversion to sales and loyalty. How leading brands are reaping substantial benefits.

CEW (Cosmetic Executive Women)
05/11/2019
Invisibobble Continues Growth Trajectory

Invisibobble, a new-age hair tie, is injecting newness and innovation in hair accessories with the goal of redefining and elevating the entire hair category.

CEW (Cosmetic Executive Women)
Inside Deciem's NYC Store

The company that is disrupting the beauty industry with a relentlessly transparent ethos opens its first NYC retail store.

CEW (Cosmetic Executive Women)
Travel Retail Takes Off

Travel retail is fast becoming one of the highest growth channels in beauty.

CEW (Cosmetic Executive Women)
Instagrammable Beauty

The key aesthetic trends that help boost a beauty product's social media presence.