I was the kid who always asked, “Why?”
I continue to ask the “Why?” questions, so crucial to understanding our rapidly changing world, with a focus on three key areas:
-Anticipating change.
-Translating global trends and cultural insights into actionable growth opportunities.
-Creating concepts and brand content that connect brands with people at the deepest level.
It’s all about understanding what things must change in a brand in order for it to thrive, and what parts are sacred and must never be tampered with. Then distilling it in language that is simple, visceral, powerful.
I graduated from the University of Oxford with a Master of Arts.
Being a global citizen with three passports, I have lived and worked in Geneva, London, Paris, Tel Aviv and New York. In addition to my love story with language, I am also known for giving inspiring presentations. In everything that I do, I am driven by critical thinking, an ingrained desire for differentiation, and a strong commercial sensibility.
And it all starts with a three-letter word: “Why?”
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