I was the kid who always asked, “Why?”
I continue to ask the “Why?” questions, so crucial to understanding our rapidly changing world and how global trends affect brands. Over the past twenty years, I have developed a holistic view of trend-sensitive industries, with a focus on three key areas:
-Translating global trends and cultural insights into tangible growth opportunities
-Creating concepts and brand content that connect brands with people at the deepest level
It’s all about understanding what things must change in a brand in order for it to thrive, and what parts are sacred and must never be tampered with. Then distilling it in language that is simple, visceral, powerful.
As a brand/marketing hybrid with brand and innovation expertise, I help clients navigate the future, identify growth areas and craft distinctive brand communications. My skill set bridges strategy and creative, insights and execution, traditional and digital media.
I graduated from the University of Oxford with a Master of Arts.
Being a global citizen with three passports, I have lived and worked in Geneva, London, Paris, Tel Aviv and New York. In addition to my never-ending love story with language, I am also known for giving inspiring presentations. In everything that I do, I am driven by critical thinking, an ingrained desire for differentiation, and a strong commercial sensibility.
And it all starts with a three-letter word: “Why?”
Below, a selection of recent articles and reports...