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Laura Ziv


Location icon United States

I was the kid who always asked, “Why?”


I continue to ask the “Why?” questions, so crucial to understanding our rapidly changing world and how global trends affect brands. Over the past twenty years, I have developed a holistic view of trend-sensitive industries, with a focus on three key areas:

-Anticipating change
-Translating global trends and cultural insights into tangible growth opportunities
-Creating concepts and brand content that connect brands with people at the deepest level

It’s all about understanding what things must change in a brand in order for it to thrive, and what parts are sacred and must never be tampered with. Then distilling it in language that is simple, visceral, powerful.

As a brand/marketing hybrid with brand and innovation expertise, I help clients navigate the future, identify growth areas and craft distinctive brand communications. My skill set bridges strategy and creative, insights and execution, traditional and digital media.

I graduated from the University of Oxford with a Master of Arts.

Being a global citizen with three passports, I have lived and worked in Geneva, London, Paris, Tel Aviv and New York. In addition to my never-ending love story with language, I am also known for giving inspiring presentations. In everything that I do, I am driven by critical thinking, an ingrained desire for differentiation, and a strong commercial sensibility.

And it all starts with a three-letter word: “Why?”

[email protected]

Below, a selection of recent articles and reports...

CEW (Cosmetic Executive Women)
Too Faced's Jerrod Blandino on Reimagining the New Normal

Jerrod Blandino, Founder and Chief Creative Officer of Too Faced, which is owned by the Estée Lauder Companies, discusses how he wants to create a new normal that prioritizes conscious togetherness, and the responsibility of brands to lead the way forward with positivity and a highly defined point of view.

Cosmoprof Worldwide Bologna
CosmoTrends Report, Italy

The CosmoTrends report, a collaboration between Cosmoprof Worldwide Bologna and BEAUTYSTREAMS, is an essential trend guide featuring innovations and notable brands at WeCOSMOPROF, the digital event of the flagship Bologna show.

CEW (Cosmetic Executive Women)
Luxury Brand Partners' Tev Finger on Weathering the Storm

Tev Finger, Founder and CEO of Luxury Brand Partners, which develops and builds premium artist brands including Oribe, R&Co, IGK and Becca Cosmetics, talks about clever ways to drum up business during the crisis.

Cosmoprof North America Las Vegas
CosmoTrends Report, USA

The report showcases key trends spotted among exhibitors of Cosmoprof North America 2019, and highlights notable brands and products.

CEW (Cosmetic Executive Women)
Maesa's Scott Kestenbaum on Refocusing Priorities

Scott Kestenbaum, Senior Vice President at The Maesa Group, talks about the implications of uncertainty, the importance of focusing on the things we can control, transparency with clients and staying sensitive to extraordinary challenges.

Indie Beauty Expo New York

Report on market-ready, indie brands at Indie Beauty Expo New York's largest show to date.

Cosmoprof Worldwide Bologna 2019
CosmoTrends Report, Italy

The report showcases key trends spotted among exhibitors of Cosmoprof Worldwide Bologna 2019, and highlights notable brands and products.

CEW (Cosmetic Executive Women)
Winning Over Gen Z

By 2020, Gen Z will be the largest group comprising 40 percent of consumers. CEW's Beauty News reports on how brands are resonating and connecting with this up-and-coming generation.

Cosmoprof Asia Hong Kong
Cosmoprof Trends Report, Hong Kong

The report showcases key products exhibiting at Cosmoprof Asia, and highlights the latest beauty trends they represent.

CEW (Cosmetic Executive Women)
The (Female-Led) Sextech Revolution

A new wave of female tech entrepreneurs are leading sextech, a category where technology, sex toys, and health and wellness converge.

CEW (Cosmetic Executive Women)
Micro-Batch: Beauty's Newest Buzzword

How micro-batch scale enables brands to be more agile in response to emerging trends, with some key differences when compared to fast beauty.

CEW (Cosmetic Executive Women)
The Rise of Private Label

Why private label is growing four times as fast as national brands, and some of the brands that are leading the charge.

CEW (Cosmetic Executive Women)
Brands to Watch in Sexual Wellness

Sexual wellness is emerging as a beauty category in its own right. Here, the segment's key drivers, and the brands that are entering the beauty mainstream.

CEW (Cosmetic Executive Women)
Rituals Embarks on U.S. Expansion

The body and lifestyle brand inspired by ancient, eastern rituals accelerates its growth in the U.S.

CEW (Cosmetic Executive Women)
Capitalizing on Micro-Influencers

Brands are looking beyond the reach of big-name influencers, and tapping micro-influencers who have a smaller, but more personal connection with their followers and often a greater ability to drive higher engagement.

CEW (Cosmetic Executive Women)
All About Millennial Pink

What is it about this shade of pink that inspires so many industries and brands, and is universally beloved by millennials?

CEW (Cosmetic Executive Women)
The Phenomenal Growth of Lush

How this privately-owned, billion dollar specialty bath and body retailer is sustaining staggering growth.

CEW (Cosmetic Executive Women)
Japanese Beauty Takes Center Stage

J-Beauty is resurging as a leader in skin care and makeup, rooted in innovative technology, quality manufacturing, and lush formulations.

CEW (Cosmetic Executive Women)
Sampling in the Digital Age

Leading retailers and brands talk about their efforts in try-before-you-buy sampling experiences.

CEW (Cosmetic Executive Women)
A Look at the Most Successful Online Brand Communities

Online brand communities are driving authentic engagement, fostering innovation, breeding brand advocates, and increasing conversion to sales and loyalty. How leading brands are reaping substantial benefits.

CEW (Cosmetic Executive Women)
Invisibobble Continues Growth Trajectory

Invisibobble, a new-age hair tie, is injecting newness and innovation in hair accessories with the goal of redefining and elevating the entire hair category.

CEW (Cosmetic Executive Women)
Inside Deciem's NYC Store

The company that is disrupting the beauty industry with a relentlessly transparent ethos opens its first NYC retail store.

CEW (Cosmetic Executive Women)
Travel Retail Takes Off

Travel retail is fast becoming one of the highest growth channels in beauty.

CEW (Cosmetic Executive Women)
Instagrammable Beauty

The key aesthetic trends that help boost a beauty product's social media presence.

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