United States
With an expertise in media production and post–production technologies, I combine two decades of experience in publicity, strategic partnerships, social media, and market research with a proactive, solutions-oriented mindset.
Campaign Content
Leveraged Adobe Presenting Sponsorship to pitch Camera-to-Cloud use to Sundance Festival video team, managed three partner relationships over six months to keep deal alive, arranged advance training and on-site support.
Oversaw agency development of new content to promote Frame.io enterprise accounts to Adobe enterprise customers who are brand marketers.
Showcased Sony's newest cameras with auto-focus technology through multi-media partnerships with leading trade outlet.
Videos
Collaborated with social media manager and in-house production team to produce sound-off short videos meant for on-set reference.
Directed cinematographer interviews during first on-location shoot of new FX9 camera.
Remotely produced on-camera interviews.
Press Coverage
Collaborated with Sony Alpha social media manager to seed pre-release product with multiple influencers, conducted NDA briefings, and encouraged creators to publish videos on launch day for maximum buzz.
Hosted NDA LA & NY press conferences to secure multiple favorable reviews on launch date.
Traded promotional consideration for gear loan from B&H, then coached quotee to provide appropriate soundbites.
Pitched Studio Daily's editor on the colorist's contributions to this Netflix summer hit series, which became one of the site's top 10 articles in 2017.
Ghost wrote article for thought leadership.
Oversaw photo shoot and wrote press release for company acquisition announcement.
Events
Sponsored festival and placed speaker for strategic position of FX9 camera for documentarians.
Developed special event showcasing new facility and highlighting post-production benefits of VENICE camera.
Oversaw all aspects of event production to celebrate post house bi-coastal expansion.
Speaker Training & Placement
Trained new spokesperson and wrote presentation outline to promote Frame.io enterprise offerings to Adobe enterprise customers.
Pitched topic to LAPPG newsletter editor, wrote bio, coached interviewee, and secured NAB stage presentation.
Coached DI Producer to present alongside panelists twice her age. Note when she debates with an ASC member at 33:41 to present post house perspective on 4K.
Social Media
Wrote copy and curated photos for this co-branding campaign about Creative and Technical support of cinematographers.
Developed this and additional posts for the Panavision family of companies to promote our combined booth.
Leveraged transgender music video shot on 6K Sony Venice for NAB presentation and social media.
Archives
Pitched concept to campaign team and recruited subject matter expert.
Developed promotion of Frame.io enterprise service to registered admins of Adobe enterprise accounts.
Recruited and coached subject matter expert to add new dimension for repurpose of Frame.io blog article to Adobe.com article promoted to agency customers.
Facilitated implementation of camera-to-cloud for show-floor interviews, recruited partner spokespersons, and moderated panel to discuss what just happened.
Interviewed customer from major brand for content that would take multiple forms over the following year.
Conducted NDA briefings to key journalists to secure launch day coverage.
Facilitated four-month USCAN event series to promote new camera.
Organized photo shoot and wrote copy for new facility announcement on owned media.
Created post to simultaneously address Sim-Panavision merger, Light Iron growth, and Light Iron culture.
Produced post to promote branded shirts over the years - four of the designs were during my tenure.
Requested presentation in exchange for complimentary color grading on an early Venice production: #PictureDay music video (Director: Charlie Anderson, Cinematographer: Leland Krane)
Placed and coached subject matter expert to deliver thought leadership on the concept of "Hero Checksum".
Oversaw photo shoot, deployed press release, and curated social media post.
Produced annual Happy Hour celebrating clients screening at the Sundance Film Festival.
Produced sneak preview press event and worked with journalist to develop in-depth favorable review of Panavision's first file-based camera, with a particular emphasis on post production features.
Produced interviews with Panavision/Light Iron core team of DXL ecosystem designers.
Managed special event in conjunction with Apple, including Afghan-themed catering.
Produced focus group, refined presentation messaging, and liaised with HPA to use Tech Retreat recording to share with wider audience.
Wrote & deployed press release about new Colorist and new service division.
Worked with journalist to refine review of new dailies iPad app.
Connected with journalist to explain role of Colorist in telling story.
Wrote and deployed press release.
Produced continuous-take shoot to demonstrate mobile workflow.