Karen J Hunter

Marketing Specialist and Project Manager

United States

Experienced in coordinating a broad range of creative services in deadline driven environments.

EXPERIENCED PROJECT MANAGEMENT:
* Corporate Brochures, Sales Flyers and Handouts, Advertising & Direct Mail
* Trade Show & Corporate Event Planning
* Websites and Interactive Media
* Promotional Products & Corporate Gifts
* Corporate Presentations
* Signage & Displays
* Copy Writing, Copy Editing & Content Development

EXPERIENCED TRAFFIC & PRODUCTION MANAGEMENT:
* Efficient Management of Production Workflow for Creative Projects
* Print Buyer/Vendor Liaison. Excellent Negotiator
* Streamline Production Workflows and Systems Improvement

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Portfolio

Marketing Materials

Universal American - "Medicare&More" Campaign for Annual Enrollment
01/01/2017
Award Winning 2017 Campaign - Category: Integrated Marketing Materials

The Marketing and Creative Services team designed award winning materials for the 2017 Medicare Selling Season. One of the awards was the Gold Winner for Integrated Marketing Materials - the Pre & Post Enrollment collateral pieces that I was responsible for including content development, project management through all design and compliance steps, and final printing and distribution.

Universal American Corp. - Prospective Marketing Material
10/01/2017
TexanPlus HMO 2018 Enrollment Kit

Developed for Annual Enrollment Period (AEP) and Special Enrollment Period (SEP) to inform prospective members of the benefits of a TexanPlus Medicare Advantage Plan. This enrollment kit is a Health Maintenance Plan (HMO) for people who are considered eligible for Medicare. I worked with copywriters on the introduction, copyedited and developed content for other sections working with Subject Matter Experts. I then shepherded the materials through the Brand Team and Compliance, and filed for...

Universal American Corp. - Prospective Marketing Material
10/01/2017
TexanPlus HMO-SNP 2018 Enrollment Kit

Developed for Annual Enrollment Period (AEP) and Special Enrollment Period (SEP) to inform prospective members of the benefits of a TexanPlus Medicare Advantage Plan. This enrollment kit is a Special Needs Plan (SNP) for people who are considered eligible for both Medicare and Medicaid (Dual-Eligible). This was a new type of plan that Universal American launched in 2017. I developed content for the section Understanding Dual Eligibility by gathering information during my research phase of SNP...

Universal American Corp. - Pre-Enrollment Marketing
01/01/2018
Today's Options PPO Benefit Highlights Brochure

Created for Annual Enrollment Period (AEP) and Special Enrollment Period (SEP) to inform prospective members of the benefits of a Medicare Advantage Plan. This enrollment kit is a Preferred Provider Plan (PPO) for people who are eligible for Medicare. I developed a method of populating the Actuarial approved benefits data from a Single Source of Truth, to ensure accuracy of content. Developed content working with Subject Matter Experts. I then shepherded the materials through the Brand Team...

Universal American Corp. - Member Handbook and Welcome Kit
10/01/2017
TexanPlus HMO 2018 Welcome Brochure

Developed for Annual Enrollment Period (AEP) and Special Enrollment Period (SEP) to inform new members of the benefits they are entitled after their enrollment in a TexanPlus Medicare Advantage Plan. I developed content for each section working with Subject Matter Experts. I then shepherded the Welcome Brochure and other Post Enrollment materials through Brand Review, Compliance Review, and filed with the Center for Medicare and Medicaid. English and Spanish versions were printed and...

Universal American Corp. - Grassroots & Events Marketing
02/01/2018
TexanPlus HMO-SNP 2018 Dental Flyer

Developed for for the 2018 Special Enrollment Period (SEP) for Grassroots Events and Sales Marketing activities to inform prospective members eligible for both Medicare and Medicaid of the dental benefits of a TexanPlus Medicare Advantage Plan. I developed the content working with Subject Matter Experts. Then, I shepherded the materials through the Brand Team and Compliance, and filed for use with the Center for Medicare and Medicaid. English and Spanish versions were printed and distributed...

Project Planning, Project Management Tools

WellCare - Integrated Communications Services - Channel Communications
12/01/2018
WellCare - User's Guide for "Papyrus" Project Management Software

After the launch of Papyrus Software for job tracking of communication requests, a User's Guide was needed for instruction of the very complex and custom build application for everyone on the Creative team. This guide was intended for both new users for training, as well as experienced users as a Desk Reference Guide. The guide opened with an Introduction of general information on the structure and how the system works. Then, additional chapters include Step Guides for each specific User for...

Universal American - Creative Services & Marketing
01/01/2018
2018 Project Plan - Pre Enrollment Marketing

Comprehensive guidance in how to produce the prospect facing marketing materials for Universal American Medicare Advantage Plans for 2018.

Universal American - Creative Services & Marketing
01/01/2018
2018 Project Plan - Post Enrollment Marketing

Comprehensive guidance in how to produce the member facing marketing materials for Universal American Medicare Advantage Plans for 2018.