I specialize in web copywriting, UX writing, strategic content planning, digital content management and production and branding. I have worked with clients in industries as varied as healthcare, emerging technology, advertising/media, construction, travel and eCommerce.
Branding + Brand Content Strategy
LugBug adjusted their product offering to include apparel, and needed a new voice and communication branding that encompassed their entire approach to ergonomic design. I created all content on the website, as well as assisted in the overall visual concept(s).
As part of a three-month branding effort supported by an audit, brand research and collaboration with designers, this branding project was driven by one important thing: beliefs. I created the concepts, copy and guided a portion of the design for this Beliefs Branding package, and collaborated with my company president and our team of talented designers to complete this project. The project would go on to guide a new branding effort for the company, led by their CEO. Note: Due to...
Blogs + Articles
Only a decade ago, the prospect of making any major purchase online was practically inconceivable. Online shopping was almost entirely reserved for smaller purchases - clothing, shoes, and simple electronics. Largely due to consumers' hesitation to put too much trust in online retailers, buying "sight unseen," the concept of not only researching but ultimately purchasing higher ticket items seemed far-fetched at best and irresponsible at worst.
Robotic surgery, 3D-printed prosthetics , and bionic organ transplants - modern medical technology can do the seemingly impossible in pursuit of saving lives. Yet as public attention is focused on innovation within health-care settings, the most profound advancements are those that affect patients well before (and often long after) they land in a doctor's office or hospital room.
In collaboration with the Solstice team, this ghostwritten blog post aimed to extend themes explored during their 3rd annual emerging technology symposium. This piece utilized notes and interviews conducted during an on-site day at the conference itself.
This ghostwriting project was completed in collaboration with Solstice' marketing team, and designed to feature one of the most prominent themes within their annual symposium.
This ghostwriting project was intended to extend key themes and conversations covered during the annual symposium. This included on-site time at the symposium and a number of informal interviews with attendees.
Nearly every leader in healthcare IT will agree that a successful implementation of any large-scale initiative will get nowhere without a shared vision. IT teams within healthcare don't live in a vacuum - their success hinges on their ability to influence the opinions of those that ultimately hold the purse strings: the hospital advisory board.
Nearly every IT leader has been there - you dedicate an extraordinary amount of time on the proposal for a promising new healthcare IT project, only to have your proposal rejected by the hospital's advisory board with little explanation.
Anyone with experience in healthcare IT knows one thing for sure: there are few things more challenging than managing a large-scale implementation while minimizing disruption. The process of managing high-level change and transformation within a healthcare organization is a little bit like trying to change a car's tires while driving down the highway.
Anyone browsing Amazon during last week's Prime Day shopping frenzy has probably grown especially familiar with the dogs of Amazon - and not for the reason you'd think. Beginning on Monday afternoon - essentially the very moment Amazon's biggest shopping day of the year kicked off - the eCommerce behemoth struggled to handle the influx of people on their site.
This blog was written as part of a #SleepMythbusters series dispelling/proving the most harmful (and humorous) myths and truths about sleep and sleep health.
What gets measured, gets managed. Find out how and why measuring audience experience success plays a crucial role in UX design.
This is the fifth installment of our series on the 12 Competencies of UX Design. Imagine you're checking your email one morning and find an email from your bank notifying you about an update to your account. The email says you can find information about the update in your notification center.