Canada
Revenue-focused B2B SaaS content marketing leader with a proven track record of delivering business results and passionate about storytelling in all forms.
Current: Sr. Content Marketing Manager at CrowdRiff, a marketing technology platform loved by over 800 travel and tourism brands.
An example of a North American webinar campaign featuring two of our customers as part of our Q1 2021 programs. We had 800+ registrants, a 50% attendance rate, and almost a hundred questions asked throughout the session on Instagram trends. This is one of our best performing campaigns of the quarter so far.
SEE is CrowdRiff's annual customer conference. This year due to COVID-19 the conference was virtual. I planned, executed, and managed content programming, coaching over 50 speakers across 25 workshops, roundtables, and sessions to an audience of 300+. SEE helped influence both pipeline and customer retention, and provided deep value to our audience and community.
Visitor guides are a huge budget item for destination marketers. Due to COVID-19, many budgets are cut, meaning print guides are off the table. I developed, executed, and project managed an alternative using different features of CrowdRiff. We then partnered with a customer, Gulf County, FL, to promote the digital campaign.
The Community Stories Hub is a curated stream of content to equip marketers with insights into what other travel and tourism brands are doing to effectively respond to COVID-19. The Hub received praise from our customers and community, picking up significant earned media attention. I update the stories on a weekly basis, and work with our brand team to maintain the experience.
This long-form blog post drove 300+ customers to take action in CrowdRiff (~50% higher than our usual customer blogs), helping the CS team achieve our 80% renewal target for Q2 2020.
I developed, shot, and directed this course, which teaches travel and tourism marketers how to use visuals to attract more travelers to their destination. The course was our highest performing campaign of FY2019, generating 2688 leads and influencing 71 opportunities.
This eBook was our second highest performing content piece in FY2019, generating 2102 leads and influencing 63 opportunities.
A B2B enterprise guide leveraging Challenger framework (modelled after Marketo's Definitive Guide to Marketing Automation). The guide sourced a total of $450K in net-new business for Limelight, making it the highest performing content piece during my tenure.
A comprehensive study I spearheaded on the process, tactics and results that sales organizations experience with social selling. Forrester organically picked up the study and featured it in an industry report, shaping Sales for Life as an industry leader. It was also the highest driver of MQLs for FY2017.