Joseph Tavano

Senior Content Strategist

United States

• Senior content professional with a focus on content strategy, management, and execution.
• More than 16 years of experience in inbound marketing, marketing communications, corporate communications, PR, and agency work.
• Passionate about leading and mentoring creative teams to reach their highest potential.

Portfolio

eBooks

Industry Thought Leadership

Channel Futures
02/20/2018
3 Fast Facts: How 5G Will Change the Channel (Ghostwritten Article)

Perhaps you've heard about 5G, the fifth generation of wireless telecommunications standards and technology, and started wondering how it will affect your business. When the technology starts to roll out in real-world scenarios, 5G could revolutionize B2B communication at a fundamental level.

MSSP Alert
12/12/2018
13 Essentials for Building a Cyber Security Offering - MSSP Alert

In the modern world of advanced cyber security, you'll need a lot more than consumer-grade antivirus and firewall applications to get the job done. Your clients have entrusted you with the logistics surrounding the safety and security of their IT environment, and to that end, you'll need to arm yourself with the right stack of software and services to best protect them.

Varinsights
3 Reasons MSPs ISVs And VARs Need To Carefully Consider Data Governance

The way the world uses data has changed. In a short span of time, the amount of data created globally has increased at a geometric rate. We’re no longer thinking in terms of gigabytes, terabytes or even petabytes - we’re in the age of a data universe measured in exabytes and zettabytes (that’s one trillion gigabytes, if you can believe it).

Articles and Blog Posts

Continuum
Evolution of The Managed IT Services Provider

As the progress of technology marches on, managed IT services providers are tasked with staying ahead of the curve and meeting changes as they come. As part of this continual adaptation, new services and solutions are changing the fundamental purpose of MSPs, challenging the industry to evolve yet again.

Continuum
2019 Will Be (Another) Year of Security: Will You Be Ready?

In the early 2000s, cloud architecture and the advent of cloud-supported technology poised IT service providers to expect a major disruption in both their service delivery and business models. That didn't happen; cloud-based technology integrated into the channel comfortably, supporting and strengthening IT business objectives and evolving the role of the managed IT service provider.

Continuum
Explaining the Cloud to End Users: 4 Things to Cover

While cloud integration is virtually ubiquitous in modern computing, it is often misunderstood or misinterpreted outside of the IT industry. Outside of the sphere of tech insiders, where acronyms, jargon and abstract product names are commonplace, the idea of "The Cloud" can be shrouded in mystery from years of pop-culture confusion and misuse in fiction.

Continuum
HIPAA and the Healthcare Vertical Opportunity

The Health Insurance Portability and Accountability Act, commonly known as HIPAA, is the law that sets rules, guidelines, and standards for protecting sensitive patient data. HIPAA's rules are wide-ranging and can potentially affect many businesses and organizations, which can often lead to compliance issues.

Continuum
MSP Pricing Strategies

Because of its impact on revenues, margins, business risk and marketplace commoditization (among other factors), pricing always seems to be an interesting and much-debated topic among managed service providers (MSPs). Due to the shift away from break/fix in managed IT services, pricing models have increasingly become more varied and complex in recent years.

Continuum
Where Does the Managed Services Market Stand Today?

In the last quarter of 2018, it should come as a surprise to no one that the managed services market is changing, and the catalyst for that change is cyber security. This year, market dynamics and emerging trends came to a head to cause meaningful disruption in the managed services in the industry.

Continuum
4 Signs It's Time for a Help Desk Partnership

If you're an MSP experiencing low customer satisfaction or high support costs, it may be time to partner with a Help Desk vendor. Learn how you can offer your clients the best service available while maintaining profitable margins with a help desk partnership.

Continuum
Bridging the Chasm Between Lead Acquisition and the MSP Sale

To bridge the gap between lead acquisition and the sale, MSPs need to leverage a function of marketing called lead nurturing. In this post, we offer lead nurture tips and best practices to help you increase your marketing ROI and close rate.

Continuum
13 Essentials for Building a Cyber Security Offering

In the modern world of advanced cyber security, you'll need a lot more than consumer-grade antivirus and firewall applications to get the job done. Your clients have entrusted you with the logistics surrounding the safety and security of their IT environment, and to that end, you'll need to arm yourself with the right stack of software and services to best protect them.

Continuum
A 5-Step Guide to Going to Market with Your Security Solution

There's little comparison to bringing a security offering to market in this industry. In order to find success, MSPs need to solidify a go-to-market plan well in advance of their solution's public availability. In this post, we explain how to do it in just five steps.

Continuum
7 Proven Tactics for MSP Growth: Tactic #7

MSPs have plenty of options when selecting their technology partners, so what is the criteria that matters most when choosing the best partner for your business? In this seventh and final installment of the 7 Proven Tactics for MSP Growth, you'll learn why a low total cost of ownership for your technology solution over time is the best way to maximize margins and optimize productivity.

Continuum
7 Proven Tactics for MSP Growth: Tactic #6

What would your perfect client look like? How many employees do they have? Are they in a certain geographical region? Do they work in a specific vertical? The answers to these questions may largely depend on the makeup of your MSP business.

Continuum
7 Proven Tactics for MSP Growth: Tactic #5

Perfecting your sales pitch is an invaluable skill, but to win clients you'll need to know how to customize your message to match the business needs of different buyer personals. In this fifth installment of the 7 Proven Tactics for MSP Growth, you'll learn how and when to change up your value prop, and who to go after first when pursuing your next client.

Continuum
7 Proven Tactics for MSP Growth: Tactic #4

When it comes to managed IT services, pricing and packaging are two of the most important business decisions you can make-having far-reaching effects beyond your bottom line. In this fourth installment of the 7 Proven Tactics for MSP Growth, you'll learn why selling the value of your services is better than offering the lowest price.

Continuum
7 Proven Tactics for MSP Growth: Tactic #3

Getting your MSP business to $1-2 million in revenue is one thing, but moving beyond that requires a different strategy. In this third installment of the 7 Proven Tactics for MSP Growth, you'll learn what it takes to grow your sales operation beyond the personal network that originally brought you success.

Continuum
7 Proven Tactics for MSP Growth: Tactic #2

You may own your own MSP business, but that doesn't mean you need to be alone at the top of the org chart. In this second installment of the 7 Proven Tactics for MSP Growth, you'll learn about the benefits of participating in a structured peer group, and how it can help your business be more successful.

Continuum
7 Proven Tactics for MSP Growth: Tactic #1

When it comes to success in business, luck has little to do with it. In fact, the most successful managed service providers (MSPs) have put processes in place at virtually every level of their business to optimize efficiency and maximize profitability. But what exactly are these processes and best practices?

Continuum
New Verticals to Go After in 2018: Financial

When you're ready to take on large accounts-the kind that are teeming with regulatory compliance needs and lengthy contract processes, but also produce lengthy, highly profitable client lifecycles-the financial vertical may be the area in which you want to specialize your MSP practice.

Continuum
New Verticals to Go After in 2018: Construction

When the discussion of verticals comes up in the IT channel, the conversation usually switches to the healthcare industry, legal, financial-in other words, the established verticals, and the opportunities there. However, in many regions the markets for these verticals amount to a zero-sum game; there are a limited number of clients within said vertical in a region, and to add new clients, another must lose them.

Continuum
New Verticals to Go After in 2018: Legal

Imagine landing a new account whose business is highly profitable, highly reliant on uptime and depends on a business model that must keep their administrative and operations budgets as small as possible. This is the legal vertical, which can provide a perfect scenario for an MSP to step in and deliver considerable value to their clients.

Continuum
New Verticals to Go After in 2018: Non-Profit

Tight budgets. Limited staff. At first, non-profits do not sound much like a vertical that makes sense for MSP growth. How does one build a profitable line of business from a group of clients that, by definition, do not turn a profit themselves? However, consider those first impressions one more time.

Continuum
New Verticals to Go After in 2018: Healthcare

As an MSP looking to grow your business and expand into new revenue streams, this new series will provide an in-depth view into the verticals you should look to go after in 2018. As far as vertically aligned industries go, healthcare is one of the more widely-known areas of opportunity for IT service providers, and with good reason.

Continuum
Backup to the Future Part VII: How BDR Fits into the Emerging Security Spectrum

With more and more horrifying stories of massive security breaches, insidious ransomware attacks and devious phishing schemes being reported every day, 2017 may be remembered as the year security became the most trending topic in the IT channel. Cybercrime has changed in recent years, becoming easier to execute and easier to profit from than ever.

Continuum
Backup to the Future Part VI: How (and When) to Switch Your Current BDR Vendor

Let's face it: switching the technology you use every day-especially if it's a core service your business provides, like BDR-is no simple undertaking. After all the blog posts, eBooks, and discussions with account managers, in the end MSPs are responsible for migrating to a new platform, updating their endpoints, training their staff, talking with clients and much more.

Continuum
Backup to the Future Part V: The Path to Better BDR Storage

When was the last time you thought about your mobile phone plan? I know-it's not that exciting (who actually loves their phone bill?), but there are a few areas where mobile phone pricing plans and BDR are starting to look increasingly similar.

Continuum
Backup to the Future Part IV: How the Cloud Will Continue to Impact BDR Services

A few years back, everyone was welcoming you to the cloud. Now that we're all "here," cloud services are evolving. For MSPs, this affects everything from pricing and packaging BDR products to everyday service delivery. Let's explore a few ways that the cloud has impacted and will continue to impact BDR for managed IT service providers.

Continuum
Backup to the Future: Managing the Total Cost of Ownership of BDR

"Backup to the Future" is a blog series that explores the state of the backup and disaster recovery as a service today-and the challenges that come with offering it-and looks forward to the ongoing new paradigms that are dramatically transforming the sector into tomorrow.

Continuum
The 4 Basics of Email Security

By its very nature, email is one of the more vulnerable areas of any network infrastructure. The fact that it leaves one network and enters another makes it one of the most obvious vectors for threats and malicious activity. Every day, email is used to transmit viruses, malware, and phishing schemes, thus making email security a priority for all businesses.

Continuum
Who Do You Need on Your Incident Response Team?

As the calendar switches over to the New Year, many business owners are taking account of their processes and preparing for success in the coming year. But how many are preparing to get hacked in 2017? Security experts are predicting that data breaches will continue to increase in frequency in the coming year, so the answer is: not enough.

Continuum
The Empire Needed an MSP: BDR and Security Best Practices NOT followed in Rogue One: A Star Wars...

Rogue One: A Star Wars Story is an international hit, grossing over 357 million worldwide in its first week and breaking the mold for the sci-fi space opera franchise. The untold story of the crack team of rebel commandos who steal the plans to the galaxy's ultimate weapon-the Death Star-is being praised by audiences and critics alike for its innovative approach and its fearless direction.

Continuum
What Single-Screenshot Verification Can't See

Backup and disaster recovery (BDR) is an interesting technology to discuss with clients; when it is working well, there is little to discuss. However, when it is needed, such as in the event of a data loss event, it has to work perfectly-and, it needs to do so before that data loss event.

Continuum
Which RAID Setups are Most Compatible with Your Backup Solution?

One of the more technical features of Continuum Recover is the flexibility it affords in terms of RAID options for its backup appliance. For the less technically savvy, RAID is an acronym for a redundant array of independent (or, inexpensive) disks, which affords benefits in terms of performance and redundancy by placing data across multiple disk drives instead of just one.

Varinsights
6 Methods To Consider When Pricing Managed Services

Let’s face it: pricing is a hot topic for managed IT service providers (MSPs), and with good reason. It’s 2016, and there are still heated debates on the best pricing model to choose.

Enxmag
Top Three Factors Impacting Managed IT Services Pricing

Some of the more interesting results came from what MSPs saw as the factors affecting how they price and package their services. These factors differ from MSP to MSP for a variety of reasons, including location, business size, vertical, and breadth of services, among others. However, three major factors stood out.