John Guccion

Corporate Content Writer | Communications Manager | Voice Over Talent

United States

With more than 20 years' experience in the corporate world, I understand the challenging scenarios you, your team, and your clients face: the never-ceasing workload, urgent project demands and deadlines, and the need to plan and execute customer-centric, action-oriented communications.

Having been in your position, I know what it takes as a content strategist, writer and voice over talent to help you sell, promote, inform and educate in today's ever-evolving, pressure-filled environments.

My corporate experience spans across multiple industries - financial services, legal, higher education and broadcast news media - for companies of all sizes including Samsung Electronics of America, JPMorgan Chase and Apollo Education Group.

In addition to marketing communications, I've also succeeded in sales, customer service and customer-facing/back-office operations roles, which has enabled me to gain unique perspective on the front lines of business. My work in all these functions has helped organizations acquire and retain new business, equip customers with product knowledge, engage employees, drive event attendance, ready the field for change, recruit and enroll, and boost morale.

My portofolio samples here include various articles and blog posts, newsletters, email outreach, sales enablement messaging, procedures and memos, and more. I can also lean on my professional voice acting training to deliver corporate narration and eLearning if needed.

How can I help you with your projects? Call me at 614-477-9744 or email [email protected], and I'll customize a solution based on your unique business challenges.

I can't wait to get started!

Portfolio

How John Can Help

Articles and Blog Posts: Educating the Audience

Articles/Blog Posts
Career Development

These articles and blog posts take the mystery out of career navigation.

Intranet Blog
New Technology

Keeping employees updated on new technology for speedy, efficient banking.

Website Blog
How to Prepare

This blog post shares the dos and don'ts of auction bidding to prevent buyer's remorse.

Marketing Collateral: Driving Sales and Signups

Newsletters: Informing the Audience

Internal Newsletter Articles
Employee Newsletter

These articles helped large company employees get comfortable with big leadership changes.

Email Newsletter
Fundraiser Event Guide

This newsletter created event buzz for the nation's largest young professionals membership club.

Thought Leadership Copywriting: Promoting Expertise to Generate Leads

Website Copywriting

Syracuse University Alumni Club of Central Ohio
Home and Membership Pages

Driving membership, creating awareness for a university alumni chapter.

Innovate New Albany
Event Page

Registration page for a lunch and learn networking series.

American Cancer Society - Relay For Life
Online Newsroom

Press release writing previewing a major fundraising milestone for a local non-profit.

Technical Writing

Operational Documentation
Procedure Writing

This is a sample from a formal full-length operating procedure.

Readiness Messaging, Talking Points
Meeting Preparation

These internal documents prepared audiences for upcoming meetings and presentations.

PowerPoint Presentation Slides

Executive Consultation
Looking INward

I advised Chase marketing leaders about how to optimize the bank's LinkedIn page.

Industry Specific: Financial Services

Sales Enablement Materials
Product News & Updates

These intranet articles helped prepare Sales teams for product-related client conversations.

Sales Enablement Materials
Client Success Stories

Samples of client success stories for leverage in sales calls and meeting prep.

Industry Specific: Higher Education

University News
Online Pressroom

University news writeup for media relations and/or website newsroom.

Brochure Copywriting
07/14/2022
Marketing Collateral

Clear, concise copywriting for distribution at recruiting events and open houses.

Email, Newsletter, Advertising
Digital Copywriting

Conversational copywriting with a call to action to recruit adult students.

Industry Specific: Human Resources/Legal Dept.

Company Intranet Article
Health & Wellness

This article promotes the positive health and fitness culture at a large corporate.