Jessica Heatly

Professional Copywriter

I’m a copywriting unicorn with SEO, branding, sitemap, and code skills.

Rochester, NY



B2B Website

Marketing Blog Post Example

I do keyword research to find opportunities to build visibility, then write posts around high-interest topics. Here's one about marketing for home service companies.


AirBNB Listing Example

I write and edit content for AirBNB listings -- descriptions, photo captions, house rules, etc.

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Candy Favorites "Negative Feedback" Page

I worked in-house as digital marketing manager at CandyFavorites, and I often got creative with the owner of the company. For this page, he wanted to address common criticisms...


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Mattress Blog: A Goodnight Sleepstore

I've been generating ideas and delivering posts -- often with an emphasis on organic bedding or dog beds -- for more than 3 years.

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Content Marketing Blog: Next Level Content

This is me blogging about writing and content marketing.

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Candy Blog:

While managing online marketing for, I was the sole poster of blogs. The first post here is boring, but then they get interesting.


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Landscaping Services: NOVA Landscape & Design

I helped NOVA Landscape & Design to plan their sitemap, then wrote the content and built the Wordpress site.

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Personal Styling: Rachel Vallozzi

I helped Rachel to launch new services, build search visibility, and increase conversions.

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Branding & Design: Cooley Creative, LLC

Experience Authentic Branding
 Cooley Creative offers a collaborative process that delivers a brand designed to drive your business. 

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Management & HR Consultants: Felice Associates

For over 45 years, Felice Associates has been providing expert Management & HR Solutions for Pennsylvania public and private employers. Trust our expertise.

Kickstarter & Company Website

From Thick 2 Thin Kickstarter

I helped this client plan their successful Kickstarter video script and project description. I also hooked them up with the tagline and hashtag "We are ALL athletes."

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Vehicle Modification: Carolina Custom Wheels

This site has plenty of attitude and a whole lot of wheels to describe.

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Elite Solutions: Hair Restoration

I've written 30 websites on the topic of hair restoration for the same North Carolina agency. This one, at 20,000 words, was the most voluminous.

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Mike Sherman: DUI Attorney

This is another Imagebox project for which I wrote the website content and several blog posts.

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Women's Health: Woodward and Associates

When we completed this site (a collaboration with a virtual team), the client thought a medical professional had written the content.

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Vision Care: Armesto Eye Associates

I wrote this website content as a subcontractor for a Pennsylvania agency.

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Plumbing & HVAC: Gillece

This Imagebox project involved a ton of content about plumbing and heating & cooling.