Jessica Heatly

Professional Copywriter

I’m a copywriting unicorn with SEO, branding, sitemap, and code skills.

Rochester, NY

Portfolio

Favorites

B2B Website

Marketing Blog Post Example

I do keyword research to find opportunities to build visibility, then write posts around high-interest topics. Here's one about marketing for home service companies.

Airbnb

AirBNB Listing Example

I write and edit content for AirBNB listings -- descriptions, photo captions, house rules, etc.

B2C Website

Candy Favorites "Negative Feedback" Page

I worked in-house as digital marketing manager at CandyFavorites, and I often got creative with the owner of the company. For this page, he wanted to address common criticisms...

Blogs

B2C Website

Mattress Blog: A Goodnight Sleepstore

I've been generating ideas and delivering posts -- often with an emphasis on organic bedding or dog beds -- for more than 3 years.

B2B Website

Content Marketing Blog: Next Level Content

This is me blogging about writing and content marketing.

B2C Website

Candy Blog: CandyFavorites.com

While managing online marketing for CandyFavorites.com, I was the sole poster of blogs. The first post here is boring, but then they get interesting.

Websites

B2C Website

Landscaping Services: NOVA Landscape & Design

I helped NOVA Landscape & Design to plan their sitemap, then wrote the content and built the Wordpress site.

B2C Website

Personal Styling: Rachel Vallozzi

I helped Rachel to launch new services, build search visibility, and increase conversions.

B2B Website

Branding & Design: Cooley Creative, LLC

Experience Authentic Branding
 
 Cooley Creative offers a collaborative process that delivers a brand designed to drive your business. 
 
 
 
 
...

B2C Website

Management & HR Consultants: Felice Associates

For over 45 years, Felice Associates has been providing expert Management & HR Solutions for Pennsylvania public and private employers. Trust our expertise.

Kickstarter & Company Website

From Thick 2 Thin Kickstarter

I helped this client plan their successful Kickstarter video script and project description. I also hooked them up with the tagline and hashtag "We are ALL athletes."

B2C Website

Vehicle Modification: Carolina Custom Wheels

This site has plenty of attitude and a whole lot of wheels to describe.

B2C Website

Elite Solutions: Hair Restoration

I've written 30 websites on the topic of hair restoration for the same North Carolina agency. This one, at 20,000 words, was the most voluminous.

B2C Website

Mike Sherman: DUI Attorney

This is another Imagebox project for which I wrote the website content and several blog posts.

B2C Website

Women's Health: Woodward and Associates

When we completed this site (a collaboration with a virtual team), the client thought a medical professional had written the content.

B2C Website

Vision Care: Armesto Eye Associates

I wrote this website content as a subcontractor for a Pennsylvania agency.

B2C Website

Plumbing & HVAC: Gillece

This Imagebox project involved a ton of content about plumbing and heating & cooling.