Jessica Heatly

Professional Copywriter

Location icon Rochester, NY

I’m a copywriting unicorn with SEO, branding, sitemap, and code skills.

Portfolio

Favorites

B2B Website
09/17/2016
Marketing Blog Post Example

I do keyword research to find opportunities to build visibility, then write posts around high-interest topics. Here's one about marketing for home service companies.

Airbnb
AirBNB Listing Example

I write and edit content for AirBNB listings -- descriptions, photo captions, house rules, etc.

B2C Website
Candy Favorites "Negative Feedback" Page

I worked in-house as digital marketing manager at CandyFavorites, and I often got creative with the owner of the company. For this page, he wanted to address common criticisms very directly -- in a fun way.

Blogs

B2C Website
Candy Blog: CandyFavorites.com

While managing online marketing for CandyFavorites.com, I was the sole poster of blogs. The first post here is boring, but then they get interesting.

Websites

B2B Website
Branding & Design: Cooley Creative, LLC

Experience Authentic Branding
 
 Cooley Creative offers a collaborative process that delivers a brand designed to drive your business. 
 
 
 
 
 
 You bring your insight, passion & purpose.
 
 We bring the tools, creativity & expertise.

Kickstarter & Company Website
01/28/2016
From Thick 2 Thin Kickstarter

I helped this client plan their successful Kickstarter video script and project description. I also hooked them up with the tagline and hashtag "We are ALL athletes."

B2C Website
Elite Solutions: Hair Restoration

I've written 30 websites on the topic of hair restoration for the same North Carolina agency. This one, at 20,000 words, was the most voluminous.

B2C Website
Mike Sherman: DUI Attorney

This is another Imagebox project for which I wrote the website content and several blog posts.

B2C Website
Plumbing & HVAC: Gillece

This Imagebox project involved a ton of content about plumbing and heating & cooling.

Newspaper Articles

TribLIVE.com
08/18/2003
Curriculum, staff changes begin this school year

Sign up for one of our email newsletters. Fitness will be the theme for middle school students in the Mt. Pleasant Area School District, where the physical fitness program is taking a new direction for the 2003-04 school year. Secondary Principal Michael Picarsic said the district is moving forward with plans to acquire an assortment of weight- and cardiovascular-training equipment.

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