Jessica Heatly

Professional Copywriter

I’m a copywriting unicorn with SEO, branding, sitemap, and code skills.

Portfolio

Favorites

Marketing Blog Post Example
I do keyword research to find opportunities to build visibility, then write posts around high-interest topics. Here's one about marketing for home service companies.
AirBNB Listing Example
I write and edit content for AirBNB listings -- descriptions, photo captions, house rules, etc.
Candy Favorites "Negative Feedback" Page
I worked in-house as digital marketing manager at CandyFavorites, and I often got creative with the owner of the company. For this page, he wanted to address common criticisms...

Blogs

Mattress Blog: A Goodnight Sleepstore
I've been generating ideas and delivering posts -- often with an emphasis on organic bedding or dog beds -- for more than 3 years.
Content Marketing Blog: Next Level Content
This is me blogging about writing and content marketing.
Candy Blog: CandyFavorites.com
While managing online marketing for CandyFavorites.com, I was the sole poster of blogs. The first post here is boring, but then they get interesting.

Websites

Landscaping Services: NOVA Landscape & Design
I helped NOVA Landscape & Design to plan their sitemap, then wrote the content and built the Wordpress site.
Personal Styling: Rachel Vallozzi
I helped Rachel to launch new services, build search visibility, and increase conversions.
Branding & Design: Cooley Creative, LLC
Experience Authentic Branding
 
 Cooley Creative offers a collaborative process that delivers a brand designed to drive your business. 
 
 
 
 
...
Management & HR Consultants: Felice Associates
For over 45 years, Felice Associates has been providing expert Management & HR Solutions for Pennsylvania public and private employers. Trust our expertise.
From Thick 2 Thin Kickstarter
I helped this client plan their successful Kickstarter video script and project description. I also hooked them up with the tagline and hashtag "We are ALL athletes."
Vehicle Modification: Carolina Custom Wheels
This site has plenty of attitude and a whole lot of wheels to describe.
Elite Solutions: Hair Restoration
I've written 30 websites on the topic of hair restoration for the same North Carolina agency. This one, at 20,000 words, was the most voluminous.
Mike Sherman: DUI Attorney
This is another Imagebox project for which I wrote the website content and several blog posts.
Women's Health: Woodward and Associates
When we completed this site (a collaboration with a virtual team), the client thought a medical professional had written the content.
Vision Care: Armesto Eye Associates
I wrote this website content as a subcontractor for a Pennsylvania agency.
Plumbing & HVAC: Gillece
This Imagebox project involved a ton of content about plumbing and heating & cooling.
Business Services: PFE Corp
This was a freelance project for a Pittsburgh company.
Insurance Services: Affordable California
I worked remotely with an international team on this freelance project for a California insurance agency.
Business Services: Synergy Staffing
I wrote this website while on staff at Imagebox, a small agency in Pittsburgh.
Accounting Firm: John F. Stevens CPA
This was another freelance project.

Newspaper Articles

Book describes Youngwood as community tied to railroad
A sample of my writing as an intern at a daily print newspaper.
Curriculum, staff changes begin this school year
Sign up for one of our email newsletters. Fitness will be the theme for middle school students in the Mt. Pleasant Area School District, where the physical fitness program is...
Freedom of speech redefined by blogs
I didn't write this article, but it mentions my writing.

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