Jenny Hall

Financial Content Strategist and Writer

United States

Hi there! I'm a professional writer with years of experience in the financial and insurance worlds. My clients range from large companies, broker-dealers, and financial firms to independent advisors and IMOs.

After a decades-long career in financial services marketing and communications, I shifted my focus to writing. Specifically, creating compelling and actionable marketing that speaks directly to your audience about the solutions you provide and the value you deliver.

The demand for good content continues to grow rapidly, and many firms are challenged to keep up. As an experienced writer and content strategist who understands your industry, I can hit the ground running! Consider me a go-to for your content marketing needs.

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Portfolio
Bridgerfinancialgroup
11/08/2024
Why Work with a Certified Financial Planner?

Consumers often don't know how to distinguish between advisor certifications or why they should care. This blog post explores the value of working with a CFP.

Bridgerfinancialgroup
09/19/2024
A Financial Product isn't a Financial Plan

Purchasing a product differs from having a plan, but the differences can be confusing. This blog post outlines the critical distinction between the two.

Concourse Financial Group
09/02/2024
Concourse Financial Group landing page

Landing page created to support Concourse Financial Group's LTC campaign, designed to attract financial professionals interested in long-term care insurance solutions and support options.

Apex Financial Wholesalers
Apex flyer

The partners of a small IMO requested a versatile piece they could share easily with prospects to help promote their value prop and introduce their services.

Penn Mutual
Email campaign

This series of emails targeted CPA firms and generated awareness about the business-building Professional Alliance Advantage program. It went out on the heels of a full-scale program refresh.

Family Business magazine
Family Business magazine ad

Created this ad underscoring the need for business owners to understand the true value of their business, while also highlighting Penn Mutual's partnership with Biz Equity.

Penn Mutual
Worthwise Newsletter

I especially enjoyed writing and coordinating the production of this quarterly newsletter designed to educate women on financial planning. Always in high demand, advisors found this piece useful for starting conversations with prospects.

Penn Mutual
C3 promotional flyer

COVID forced many advisors to pivot to virtual selling. This flyer highlights the program created to support their efforts.

Penn Mutual
ACE flyer

Here's a piece created to educate clients on Penn Mutual's award-winning digital application process (ACE).