Jenny Hall

Financial Content Writer

United States

Hi there! I'm a professional writer who creates content for the financial industry. My clients have run the gamut from large companies, broker dealers, and financial firms to independent advisors and IMOs.

After a decades-long career in financial services marketing and communications, I shifted my focus to writing. Specifically, creating compelling and actionable marketing that speaks directly to your audience about the solutions you provide and the value you deliver.

The demand for good content continues to grow rapidly. Many firms are challenged to keep up. As an experienced writer and content strategist (who also understands the challenges of working in a highly regulated industry), consider me a go-to for your content marketing needs.

Portfolio
Unpublished
02/05/2024
Content Strategies Guide

A short guide I created for financial advisors to help them implement 5 quick, no-cost content strategies.

Private client
Apex Financial Wholesalers flyer

The partners of a small IMO asked for help developing a piece they could share easily with prospects to help promote their value prop and introduce their services. This freed up significant time previously spent prospecting on the phone, and can be used a number of different ways.

Penn Mutual
Home | Gateway | Penn Mutual

With a focus on helping financial advisors do business with Penn Mutual, I managed the overall content strategy for Penn Mutual's financial professional website. Over the first 12 months, CX scores increased from 3.98 - 4.13.

Penn Mutual
Email campaign

This series of emails targeted CPA firms and generated awareness about the business-building Professional Alliance Advantage program. It went out on the heels of a full-scale program refresh.

Family Business magazine
Family Business magazine ad

Created this ad underscoring the need for business owners to understand the true value of their business, while also highlighting Penn Mutual's partnership with Biz Equity.

Penn Mutual
Worthwise Newsletter

I especially enjoyed writing and coordinating the production of this quarterly newsletter designed to educate women on financial planning. Always in high demand, advisors found this piece useful to help start conversations with prospects.

Penn Mutual
C3 promotional flyer

Covid forced many advisors to pivot to virtual selling. This flyer highlights the program we created to support their efforts.

Penn Mutual
ACE flyer

Here's a piece created to educate clients on Penn Mutual's award-winning digital application process (ACE).