Jenica Jessen

Digital Marketing Manager

United States

I'm a digital fundraising professional with experience in multivariate testing design, data analysis, and research. I'm an excellent writer with a demonstrated ability to work in a wide variety of genres and formats; here are some examples of my work!

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Portfolio
Internet Archive
8/21/2020
Back to School With the Internet Archive

This is a blog post (which had an accompanying email) written to inform users of the Internet Archive about online educational resources during the COVID-19 Pandemic.

Internet Archive
Internet Archive Email Newsletters

This is a sizable collection of engagement-focused emails that I created while at the Internet Archive (messages designed primarily to encourage recipients to utilize the Internet Archive, rather than to solicit donations).

Internet Archive
12/02/2022
Will You Renew Your Support?

This was a donation appeal that I created for the Internet Archive's 2022 End-of-Year fundraising drive—the end result of several months of careful multivariate and A/B testing.

Internet Archive
12/01/2022
Internet Archive Web Banners

This is a sample of the web banners that I manage for the Internet Archive—donation requests that we occasionally display on our library's website, Archive.org. Includes not only an example of the banners, but explanations of the multivariate testing that underlies the design, as well as revenue increases.