Jeff Jones

Content Marketing Manager | Senior Copywriter | Branding Consultant

United States

Portfolio

Trade Media

Thrive Magazine
10/01/2020
Successful Succession

A feature story about the challenging-but-rewarding process of transferring farm ownership from one generation to another.

Modern Pumping Today
03/01/2018
Submersible Pumps Land a Starring Role

A bylined cover story written for my former client, Tsurumi Pump. The story details the company's involvement with Gold Rush on the Discovery Channel, and it has already positively affected Tsurumi's bottom line by attracting new customers.

Thrive Magazine
08/17/2020
The Future of Corn Is Data-Driven

Syngenta has enhanced its approach to delivering advancements in corn genetics and traits in the face of farmers' evolving needs. By Jeff Jones / Photography by Todd Joyce

Pharma Manufacturing Magazine
04/20/2020
Driving excipient innovation

The industry as a whole accepts innovation when it applies to final drug products or the active pharmaceutical ingredients (APIs) that give them their potency, but not necessarily the often overlooked elements that account for the bulk of composition: Excipients.

Water & Wastes Digest
10/08/2018
Cutting Through the Clog

The pumping industry has faced a growing predicament over the last 25 years. As conservation efforts have lowered overall water consumption, aging pumping systems have been forced to move an increasing amount of solids with less water.

Flow Control Magazine
07/01/2018
Wisdom from the workbench

Trade cover story that examines the value and specifics of proper industrial pump maintenance. I was involved in interviewing technicians onsite, sourcing photographers, assisting with the shoot and writing the story.

Promotional Material for SDLG
01/02/2017
SDLG in Action

A custom publication created to help market SDLG wheel loaders to North American companies. I wrote the stories included in this sample and scheduled the photoshoot that resulted in the cover.

Water Quality Products Magazine
Pumping La Primavera

La Primavera Urbana, a luxury Colombian shopping center, replicated an Andes Mountains river system during a seven-month project. La Primavera Urbana is one of Colombia's newest luxury shopping centers and home to one of the most ambitious water features in South America.

Company Blogs

ATR International Blog
10/12/2022
The Delicate Balance of Stopping Job-Hoppers Before They Jump

It's easy to feel trepidation when looking at the current state of our economy. The reasons for this are of course myriad and complex: a reflection of a reshaped world in the wake of a pandemic, an ongoing war, rampant inflation, the list goes on. But these are huge global events that everyone can see.

Wavicle Data Solutions Blog
09/27/2022
Meet dbt: Data Transformation at its Simplest

For those not in the know, dbt (short for "data build tool") is the platform that's quickly becoming the darling of the data world. Much like Apple's GarageBand enables musicians to produce professional-sounding recordings without the aid of studio engineers, dbt helps data analysts disseminate organizational knowledge in a visually digestible format without software engineers.

TriCom Blog
09/06/2022
Don't Let Term Limits in Staffing Keep You from Great Talent

Are you familiar with the concept of term limits in staffing? Some consider them a safeguard against co-employment issues, but the reality is that they can end up limiting access to your next great hire. Eliminating term limits can open up new opportunities, such as augmenting your full-time staff with a contingent pool, which you can pull from to hire full-time as needs arise.

Bridgeview Blog
06/21/2022
How Tech Hiring Has Changed in a Work-From-Home World

Today's world of work is almost unrecognizable compared with the one from just two years ago. Sure, we've all found a way to soldier on and keep projects moving from the comfort of our home offices, achieving some small sense of regularity, but have you ever considered the implications of the work-from-home boom?

TriCom Blog
05/10/2022
Knowing the Cost: The Hidden Benefits of Contract vs Direct Hire

For most people, the word "employment" suggests a full-time, direct-hire role. It's just the way things have been done for ages. And why not? Both the candidate and the employer feel a sense of security in knowing that a filled role is permanent. But you can’t deny that the paradigm of work has changed over the last few years. These days, contract-for-hire is often a much better strategy than direct hire, although it is still often undervalued or misunderstood.

JM Search Blog
03/18/2022
Next Over Now: The New Formula for Candidate Success in Chemical Technology

The metrics of success have changed for scientists entering the field of chemicals. Market dynamics have shifted, and long-time experts have begun to move into retirement, taking their knowledge with them. Forces of change abound, including faster pace of innovation, shorter time to market, stricter focus on commercial value, business process transformation, and increased competition from globalization.

Bridgeview Blog
02/01/2022
Making the Case for Contract vs Full-Time Opportunities

Stop whatever you're doing, close your eyes, and think about your ideal job opportunity. Can you envision it? You've probably thought about the industry, salary, and specialty that role might encompass, but I'm willing to bet the timeframe of your perfect role didn't even cross your mind. And why would it?

Blue Ocean Blog
10/08/2021
Important lessons in customer experience

As the Vice President of Client Services for Blue Ocean, I am fortunate to work with a wide variety of companies. Clients of all types turn to our company to make sure their customers receive a high level of service excellence. Not everyone gets to follow their passion at work, so I consider myself lucky.

Podcast Production

Blue Ocean Contact Centers
Deep CX: A Blue Ocean Podcast

The official podcast of Blue Ocean Contact Centers, made by and for people who care deeply about the customer experience (or CX). I launched the podcast to give my client a completely new channel to reach potential customers and establish brand awareness. I record, produce, and edit every episode; regularly provide narration; and occasionally sit in on interviews between my client and her guests from around the CX world.

Comedian Will Green
We Lost a Good One

Comedian Will Green sits down with friends, family, and anyone else who is willing to look back fondly on the life of someone dear to them who has passed away. I took over production and editing duties for this unique podcast concept and created theme music to establish the show's branding.

ATR International
Parent. Boss. Leader.

A podcast hosted by my client, Laura Munson, Vice President of Strategic Partnerships at ATR International. The show is geared towards professionals and working parents who want to build their careers while maintaining a healthy work-life balance. I help with production by providing interview scripts and recording sonic branding elements where needed. The show has become one of the client's primary tools for meeting potential customers and establishing connections.

Brand Identity & Messaging

Marketing Material
11/01/2020
Probiotics "Next Normal" Trend Report

A 2021 industry trend report for probiotics customers that aims to look past the pandemic with savvy market research and a conversational, candid tone.

Kinsa
Nourishing connections that feed the world

After more than 35 years in business, we've built a network that is both deep and wide, covering the food and beverage industry from North to South and coast to coast. No matter what niche you find yourself working in, our recruiters are the experts who can connect employers and professionals alike with the best match.