Jeanne Heston

Marketing Professional, Focused on Renewable Energy, Biochar & Decarbonization

United States

Marketing and content strategist, passionate about uncovering unmet market needs, creating compelling brand stories, designing integrated demand-generation programs, measuring results, increasing market awareness, and working with marketing budgets of all sizes. I have hands-on experience with a wide range of technology tools, including CRM, marketing automation, project management software, and popular software suites from Microsoft, Google, and Adobe.

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Portfolio

Promotional Videos

https://www.youtube.com/watch?v=DCM5rNz3x1A
YouTube, Vimeo, Television Ads, Digital Promotions
07/17/2022
How Solar Leases Can Help Preserve Family Farms

In this long (90-second) version of a TV ad, created in conjunction with Steer (steerforward.com), Cindy Duncan, co-owner of Harvest Acres Farm, describes how leasing a portion of the farm has provided predictable income, enabling the preservation of the farm. This video performed in the top 5% (of 3000+) in a 2017-20 market research study.

Collateral / Sales Tools

Biochar Factsheet for QSS Website
02/27/2024
Biochar Factsheet

Created as an introduction to biochar for the general public in Rhode Island, we deliberately avoided using the term pyrolysis because of local opposition to a previously-proposed pyrolysis facility, one that would process medical waste.

Published Articles & Blog Posts

Whitepapers

Customer Success Stories