A well-rounded body of work as digital content curator and strategist with strong understanding of the power of brand and its strength in the digital world. With a focus on the premium space of retail has brought together digital strategists and creative visionaries in ways never seen in the home goods vertical. Developed unique content for over 600 interview/episodes on noted global lifestyle podcast with focus on the home design, architecture, fashion, retail and travel verticals. Excited and inspired by content that entices a click and a reaction that guides users through the purchasing funnel. Wrote digital content for the “Trends & Shopping” column in House & Garden magazine as well as the online real estate site Curbed.com. Create product descriptions, email, sales sheets and brand decks as well as ongoing editorial content for print and digital portals. Worked on major campaigns with luxury brands in home, retail and fashion verticals. Projects include work for Currey & Company, Theodore Alexander, HSN and Lucky Brand.