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James Ellaby

Freelance Copywriter

Location icon United Kingdom

I'm a writer with backgrounds in journalism, communications and digital marketing. Writing has been a passion since primary school and I love the process of researching a new subject and finding the best way to write about it. Whether it's business thought leadership pieces or more personal blog posts, I care about creating content that is informative, educational and entertaining.

Portfolio
MPP Global
Whitepaper: The Build vs Buy Dilemma

When a company needs to introduce a major new piece of software, there is always the dilemma of whether to build it in-house or buy an off-the-shelf solution. This whitepaper looks at all of the factors you need to consider while making your decision.

MPP Global
Fan Engagement for Sports Brands

Whitepapers Sports brands need 24/7 global engagement now to maximise lifecycle value from fan relationships and this whitepaper will demonstrate some of the best ways to achieve this, looking at the factors affecting fan engagement in the sports world, from disruption in the OTT market to the challenges that internationalisation brings and the tactics that can be used to engage with a millennial audience.

A Finance & Money Blog
06/08/2018
7 City Structures Never Built, Brought to Life - On Stride Financial

There are so many examples of stunning architecture around the world that are testaments to humanity's creativity and ambition. But not every imaginative design comes to fruition. In fact, some of the most unique and inspirational architecture in history never made it off the drawing board.

MPP Global
06/06/2018
Magazines, Reader Revenue, Paywalls and the Need for Speed

We're now moving into a time where there are many opportunities for newspapers and magazines to thrive if they can get into a position to take advantage of the pivot away of reader revenues from the traditional reliance on advertising

Home Improvement Tips & Advice from HomeAdvisor
06/12/2018
The Simpsons' Living Room in 6 Interior Design Styles - HomeAdvisor

There aren't many living rooms as instantly familiar as the one belonging to the Simpsons family. And while much has changed since they first appeared on screen, the décor of that room in the opening credits has remained the same. The design style is intentionally simple and understated, reflecting the premise that the Simpsons could be any blue-collar American family.

MPP Global
02/28/2018
How Publishers Can Turn Video into Revenue - MPP Global

One of 2017's biggest themes in the online publishing world was the 'pivot to video' as several large publishers let their writing teams go and stressed that video was the future of content. However, by the end of the year, this was already looking like a questionable strategy and Facebook's timeline tweaks last month have lead to even more soul-searching.

CashNetUSA Blog
02/08/2018
10 Techniques to Meet That Deadline - CashNetUSA Blog

The ability to complete a task by a set deadline is important for just about everyone. Remember your first bit of homework in elementary school? Even from that early age, we understood that failing to meet the deadline came with consequences. Of course, as we grow older, the tasks and consequences get more and more significant.

Parent Co.
12/07/2016
Our Kids Need to Know That Love Is Stronger Than Hate

🔊 Listen to PostI woke up at 4 a.m. on the morning of the U.S. election. I was in my four-year-old's bed (he'd woken up during the night) and checked my phone to see the latest news. It was almost exactly the same situation I woke up to on the morning of the EU Referendum and ...

mporium
09/07/2017
Do Millennials Still Watch TV | mporium

As new technologies take hold and new generations come of age, it's always tempting to make assumptions about how the two of them interact. However, doing so is a risk, particularly if you're using those assumptions as the basis for an advertising strategy.

blu US
Historic US Moments: Independence Day

The most famous moment in American history took place on July 4th 1776. We all celebrate it every year in a feast of fireworks, flags and barbecue sauce, but how much do you really know about Independence Day?

NetCredit
09/14/2017
How to Work With Difficult People - NetCredit

Co-worker tensions account for up to 80% of all workplace difficulties, but looking for a new job isn't always the best solution. Instead, try to make life easier using a series of easy-to-implement techniques. Luckily, there are plenty of steps you can take to improve things, whether it's through your body language or the way you define your working relationships.

mporium
10/12/2016
Using Chatbots to Automate Customer Service | mporium

An important part of marketing since the dawn of the advertising age has been keeping an eye on what people are doing and finding a way to leverage that to sell your product or service, and in the digital age, the pace of this process is speeding up exponentially.

Den of Geek
Geeks Vs Loneliness: belonging

"I don't care to belong to any club that will have me as a member." That was what Groucho Marx told the Friars Club in a letter refusing an offer of membership. I love Groucho and that's one of his sayings that resonates with me the most, because right now, as with most of my life, I'm not a member of any club that I can think of.

mporium
09/19/2017
Spotlight On: UFC | mporium

Few sports have enjoyed as rapid a rise as UFC, which was founded just 24 years ago and has generated some of the most lucrative and talked-about sporting events of the last few years.

mporium
10/16/2017
What Amazon's Whole Foods deal means for Supermarkets | mporium

When Amazon moves into your area of business, that's rarely good news for anyone but Amazon and is certainly a cause for concern for you. That's the situation British supermarket giants like Tesco and Sainsbury's are potentially facing since Amazon's purchase of Whole Foods in August.

mporium
10/03/2017
Can Virtual Reality and Augmented Reality Work in Live sport? | mporium

Broadcasters spend a lot money to get the rights to show live sport, so the pressure is on them to ensure that they're delivering the best possible service for paying subscribers to keep them at home glued to the screen rather than watching in a bar or (for the traditionalists) the stadium.

mporium
04/14/2017
Is It Time To Recognise Voice Recognition Software?

Voice recognition software has been a work in progress since the initial trials at Bell Labs in the 1950s, but 2017 seems to be the year where more than 70 years worth of research pays off to deliver products that offer benefits to our daily lives.

Tallyfy
Change Management Processes - Your Essential Guide - Tallyfy

JFK famously once said that 'Change is the law of life,' a statement that is as true in the world of business as it is for the President of the United States. Businesses need to adapt to survive, whatever their industry, but each major change comes with huge risks and the bigger the potential for disaster, the more crucial it is to have an effective change management strategy.

HuffPost UK
05/30/2012
Is Game of Thrones' Joffrey TV'S Most Vile Character?

Has there ever been a more fundamentally loathsome character on television than Joffrey Baratheon? The wretched boy-King from Game Of Thrones generally makes only fleeting appearances, but each time is more vile and detestable than the last, and when his uppance comes (and it surely will) it will be so very sweet.

Tallyfy
The Essential Guide to Governance, Risk Management and Compliance (GRC) - Tallyfy

Governance, Risk Management and Compliance, also known as GRC, is an umbrella term for the way organisations deal with three areas that help them achieve their objectives. The main purpose of GRC as a business practice is to create a synchronized approach to these areas, avoiding repetition of tasks and ensuring that the approaches used are effective and efficient.

mporium
05/01/2017
Spotlight On: Pret a Manger

One of the keys to running a successful business is managing the balance between keeping a consistency in what you do well with the need to be constantly innovating to stay ahead of the competition.

Parent Co.
12/02/2016
Date Night is Overrated, Here's How to Get Out of It

One of the first things my wife and I were told after we had our first baby - literally a couple of hours after - was that we need to make sure we go out on dates and make time for ourselves. It's important, you see, even if only to create jobs for potential baby sitters.

mporium
05/15/2017
The Changing Consumer Habits in The Food Industry

As consumers, the way we learn about and eat food has changed drastically over the last couple of decades, with globalisation and new technology making the world a smaller place and bringing a plethora of flavours and menus to our attention.

National Schools Training
How should schools use their Apprenticeship Levy funds?

Schools that are looking to make use of their funds from the Apprenticeship Levy have a great deal of options open to them. And, while there's no 'one-size-fits-all' solution for every educational institute, some avenues presented by the Levy could be particularly appealing.

HuffPost UK
06/13/2012
Mad Men Season Five: Sex, Suicide and Songs

The fifth season of Mad Men had a troubled creation, with behind-the-scenes squabbles threatening its existence and delaying it for what felt like years, so it's perhaps not surprising that it turned out to be very dark in tone.

HuffPost UK
10/11/2013
Will Miley Cyrus Suffer From Too Much Exposure?

When you're launching a new album, it's important to get yourself noticed, but you can have too much of a good idea, so has Miley Cyrus shot herself in the foot? There can't be many people around in this hyper-connected age who haven't seen almost all of the former Hannah Montana in her ever-more-desperate search for attention ahead of the release of new album Bangerz.

Parent Co.
08/03/2017
How Did I Become That Anxious Dad?

One of the things about having young kids is that you quickly have to get used to watching some films over and over (and over and over) and over and over again. Recently in our house it's been "Paddington," which is good fun even on the 114th viewing, but the repetition also helps drive home some of its themes.

mporium
07/21/2017
How Digital Is Aiding the Consideration Stage of Car Buying

When you are going to buy something that costs as much as a car, you need to have done some research beforehand, otherwise you'll risk finding yourself at the mercy of an unscrupulous car dealer who sees the opportunity to offload an old banger and make a nice little earner.

HuffPost UK
06/15/2012
Are Albums Still Dead Then, Billy Corgan?

The first iPod was released well over a decade ago, and the new freedom to pick and choose songs more easily led to inevitable claims that albums would soon be 'dead'. One advocate of that theory was Billy Corgan of the Smashing Pumpkins, so how come they've got a new album out?

mporium
06/22/2017
Spotlight On: Bitcoin

Bitcoin is a concept that anyone with a basic familiarity with the internet will be aware of, but how many would be able to actually explain what it is? Most people would be able to tell you that it's a currency that exists online, but beyond that, it's a confusing world full of jargon that isn't immediately accessible to all but the geekiest of web users.

mporium
08/11/2017
Is Amazon Set to Dominate the Smart Home Market?

There are few areas of our lives that has failed to take a foothold in, so it should surprise no-one that a business that started out selling cheap books online is on the cusp of transforming our homes into Amazon-branded Smart Homes.

Parent Co.
10/03/2016
The 6 Stages of Getting Your Kids to Like Led Zeppelin

When I first became a father, one of the things that got me through the long nights and gushes of bodily fluids was the thought that one day, I could place a paternal hand on my children's shoulders (luckily I have as many children as I have hands) and introduce them to the world of Led Zeppelin.

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