Jacqueline Sheppard

United States of America

Recent NYU graduate with a MS in Publishing: Digital and Print Media. Writes about books, theatre, food, and geeky pop culture.

Portfolio
ANNA
03/05/2017
Are You a Mean Girl?

For some people, high school never ends. Instead of letting go of their catty ways, they continue to bring their nasty attitude into their work and personal lives. To some degree, it's shocking.

Vamp
08/25/2016
Insole Brand Superfeet Debuts Lifestyle Footwear - Vamp

Insole manufacturer Superfeet continues to dabble in footwear. The company, which introduced flip-flops with built-in support last spring, is rolling out a casual lifestyle range for Spring '17. The new line spans flip-flops to street-friendly athletic silhouettes, and will retail for $60-$140.

Vamp
08/25/2016
Ugg Debuts Fresh Look in Las Vegas - Vamp

Ugg is three for three in Las Vegas. The boot brand opened its third location in Sin City located inside the Fashion Show Mall along the famed Las Vegas Strip. The 2,066-square-foot store incorporates the brand's new fresh and softer store design-one part Ugg's renewed emphasis on its Southern Californian roots.

Vamp
08/23/2016
Rack Room Shoes App to Boost Omnichannel Experience - Vamp

Rack Room Shoes is making it easier for families to shop on the go with a new app. The app, available for free in the App Store, is designed to enhance loyalty and customer engagement, and offer consumers a seamless shopping experience from in-store to online.

Vamp
08/22/2016
DSW Partners with Apparel Group to Launch Stores in the Middle East - Vamp

DSW announced last week that it has inked a deal with Apparel Group to bring stores to the Middle East. The agreement will expand DSW into Saudi Arabia, Bahrain, Qatar, Kuwait, United Arab Emirates and Oman and with 40 stores across the territory, with the first stores opening in 2017.

Vamp
08/17/2016
Bearpaw Hires New CFO, Marketing Manager - Vamp

Bearpaw has added new blood to its team. The company announced the hiring of Jason J. Martini as chief financial officer and Edna De Pamphilis to the position of marketing manager. Martini makes his transition to Bearpaw after working 10 years at VF Corporation. He served as the JanSport Brand chief financial officer for three years.

Vamp
08/18/2016
Vionic Names Ugg Alum Connie Rishwain President of Global Business - Vamp

Former Ugg president Connie Rishwain is bringing her magical touch to Vionic. The comfort shoe brand announced this week that Rishwain has joined in a new role as president of its global business. As president, Rishwain's responsibilities will include overseeing product, marketing and sales. She will also join Vionic's Board of Directors.

Vamp
08/02/2016
FFANY President & CEO Ron Fromm on What It Takes to Succeed In Footwear - Vamp

In the early '80s, Ron Fromm, currently the president and CEO of the Fashion Footwear Association of New York (FFANY), was an accountant. Some work with Brian Cook, one of the original employees at Famous Footwear, opened the door to more opportunities in footwear and 30 years later he retired as Chairman of the Board, President and CEO of Brown Shoe Company.

Vamp
08/18/2016
Emeril Lagasse Makes Kitchen Magic With Jack Schwartz Shoes - Vamp

Celebrity chef Emeril Lagasse is cooking up something special with Jack Schwartz Shoes Inc. (JSSI) for restaurant professionals. Lagasse teamed up with footwear company to create a line of slip-resistant footwear designed to prevent dangerous spills in the kitchen. The shoes feature memory foam insoles for comfort, and antimicrobial and water-repellant properties to extend the longevity of the footwear.

Park Slope Reader
06/19/2015
Park Slope's New Businesses - Week of June 19th

Every week we choose two new local businesses to highlight. Here are a couple of the sweetest new faces in Park Slope: Brittany's Biscuits www.brittanysbiscuits.com Upon her tragic failure to find a decent chocolate chip cookie in New York City, Brittany Gonzalez decided that she had no choice but make her own and share it with the world.

Park Slope Reader
07/13/2015
Bulldogs for Bastille Day

Instead of storming the Bastille, these Frenchies were storming the water bowls in Cobble Hill last Saturday. For their fourth year in a row the fine goods store By Brooklyn held a French Bulldog party to raise money for a non-profit animal-related organization.

Smithsonian Magazine
07/07/2010
Photo Contest Winners 2010 | Smithsonian

This summer, come on out to the Smithsonian Castle where you can see a selection of the best and brightest photographs in Smithsonian Magazine's 7th Photo Contest.