Jack Law

Copywriter

United Kingdom

Currently working for Velocity Partners, an award-winning B2B Content Marketing agency. All the work below (aside from music journalism) is stuff I've worked on at Velocity.

Here's a blog I wrote for Velocity that got shared/liked a lot on LinkedIn and featured in @annhandley's popular newsletter: https://velocitypartners.com/blog/get-real-about-marketing/

As well as my professional copywriting work, I have previously worked part-time (on a freelance basis) as a music journalist and have been published in a number of magazines online and in print.

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Portfolio
The Thematic Intelligence Blog
02/11/2022
The Thematic Insights Gap is holding you back.

This is from a series of blogs I wrote for CID around the concept of Thematic Intelligence – the leveraging of qualitative, unstructured data to make accurate predictions regarding market-spanning themes such as Metaverse, Bitcoin, 5G, urbanisation, and so on.

Mention-me
Long page: Welcome to Referral Engineering

A long page I wrote for Mention Me, a referral marketing company. The page introduces the concept of Referral Engineering® – and leads to a CTA for an eBook on the subject which I also wrote.

Glance
Hidden CX Frustrations | Glance

This is a content piece that forms part of a wider campaign for Glance around the 'real-world' context of CX. Here the idea was to identify common sticking points in the customer journey that our prospects would recognise (and which Glance is able to solve). The piece zeroes in on customer's real (frustrating) experiences, so I was able to write emotively and informally here – and had a lot of fun!

Glance Networks
Ebook: Solving CX's human connection gap

This eBook delves into a concept our agency developed for Glance – the 'human connection gap' that exists in a world where digital customer journeys are often devoid of human interaction.