Did someone say free samples? Why yes, I have them.
Great stories, strategic communications and ultra-readable content: that's what I do best. I'm an experienced copywriter, educator and nationally published author with impeccable editing skills. My background is in marketing and content creation in the eCommerce world, where I engage business and consumer audiences with targeted content and then work to measure its impact. In addition to copywriting, I have lots of experience leading groups, creating documentation, and translating technical content for a mass audience.
First chapter of eBook produced to help establish thought leadership in the hotel marketing space, as well as engage prospective customers via email campaigns.
Company-exclusive website assessment tool based on my independent research into website design best practices.
Article written for non-tech-savvy audience to increase brand awareness and client confidence in SaaS.
Blog post written to support online branding and thought leadership efforts.
Blog post written to increase brand awareness and position as hospitality digital marketing leader.
Article written to raise brand awareness and soft marketing for prospective B2B clients.
eCommerce Copy and Brand
"About the Brand" narrative written to maximize character count demands of site, while showcasing Disney Junior's unique brand voice.
Copy for promotion featuring Nike+ FuelBand products. Involved fast-paced communication with merchandising teams to achieve copy that mirrored Nike brand voice while retaining important aspects of the zulily voice.
Copy written for curated multi-vendor event to represent a wide range of products succinctly and on-voice.
Copy written for promotion featuring Starbucks Verismo Brewing Sets. Involved direct communication with Starbucks Creative to ensure adherence with brand voice and standards.
"About the Brand" narrative written based on my independent brand research.
Copy for promotion featuring PBS Kids' multimedia products. Involved research into the brand and its specific characters to capture essential selling features.
PR, How-To, and Other
Interview and profile of MIT Professor along with description of her research for a mass audience.
Interview and profile of Prof. Devavrat Shah, along with description of his theoretical research for a non-technical audience.
How-to blog post written to engage foodies and inexperienced bakers. Published in a personal food blog that is now on hiatus, but garnered hundreds of followers while in publication.