United Kingdom
Freelance content writer and editorial project manager – bringing big ideas to life for global brands.
I also contribute features on a range of topics – travel, food, design, business and health – to several print and digital publications.
TRAVEL and LIFESTYLE
Editorial feature exploring the art scene in Fremantle for Scoot's inflight magazine.
Senior writer at the online travel publication. Destinations covered include Mexico, Portugal, Italy, Myanmar, UK and Australia.
Print and digital city guides for citizenM hotels in Europe and the US.
Researched and wrote copy for the launch of the tourism group's refreshed website.
One in a series of articles for the co-working company's The Forum digital publication – part of a wider rebranding project.
One of a number of blog posts for the global hotel brand.
The best self-guided and touring cycling holidays in destinations around the . One of several travel features for the magazine.
Carried out content ideation and creation for the international hotel chain.
One of many articles for Expedia Australia/NZ's Out There Starts Here online publication.
Profile of three creatives based in the Malaysian capital for Bangkok Airways' inflight magazine.
Family-focused content ideation and creation across the group’s websites and social media channels.
Blog posts, trend round-ups and video scripts for graphic designers, digital artists and illustrators.
Encouraging travellers to reduce plastic pollution and support local communities. Part of a series of articles for luggage brand Horizn.
Article aimed at customers around the benefits of being a cardholder – part of a broader B2C campaign.
Contributed many editorial features to the boutique wedding magazine while living in Melbourne.
BUSINESS and PEOPLE
Annual trends report for people in the events industry – containing data analysis and actionable insights based on qualitative and quantitative research.
Content audit and refresh of Meta for Business web pages while freelancing at AnalogFolk.
Report for the design database that reveals creative trend predictions and rising visual and audio styles.
A 128-page book profiling the company's Future Makers as part of an employer branding campaign.
Part of a series of blog posts and ebooks containing actionable marketing advice for fintech founders and leaders.
Selection of interview-based profiles of event organisers that I've written for the ticketing platform over the past six years.
Devised strategy and content and launched digital platforms for Co-op’s legal, funeral, health and insurance business units while on a contract at River Group. Managed internal and external resources and liaised with stakeholders.
Entertainment feature for American Express cardholders.
Business advice and inspiration from entrepreneurs and industry experts aimed at SME owners and sole traders starting or scaling a business.
Report based on survey results and interviews, with predictions for global marketers and brand owners to adopt for the year ahead.
A guide to hosting events that support charitable causes, raise awareness of social issues and support marginalised voices.
While freelancing at Private Media, I wrote and subbed content for current affairs and business websites and newsletters, including Smart Company and Women’s Agenda. Wrote branded business content for Intuit and Yell.
A series of profiles to mark the global university of technology and design's 30 years in Singapore.
FOOD and DRINK
Wrote and edited a monthly magazine for subscribers to the Gin Society, this issue focuses on London to Lima gin from Peru.
Contributed many editorial features to the lifestyle magazine while living in Melbourne.
Interview with cheesemaker-turned-butcher Charlie Hinds for the UK food magazine.
Managed the publication of the wine brand’s Epicurean food and drink magazine.
A guide to Yangon’s street-food stalls, cafés and restaurants for the Asia-based digital publication.
Cocktail recipes, lifestyle blog posts, tasting notes and email newsletters for the spirits brand.
Copywriting project for the whisky brand, featuring cocktail recipes matched to specific consumer flavour profiles.
Personal essay on cooking through lockdown for the newly launched food and drink zine.
Interview with friends Mex Ibrahim and Janie Ash, who launched an initiative aimed at supporting and celebrating women in food.
Edited a 600-page book combining decades of recipes and food writing from Australian cook Diane Holuigue.
HEALTH and WELLNESS
Drawing on consumer research and expert insights, this report reveals health trends and wellness priorities.
One in a series of articles for LEGO aimed at parents who want to encourage a mindful approach to their family's technology use.
A guide to workplace wellbeing for business leaders, containing expert interviews and advice.
A round-up of the best flotation therapies in the world for EVA Air's inflight magazine.
Editorial feature on the health-boosting properties of plants, herbs and spices.