Websites
I write for some of the biggest names in real estate and tech. And I’m one of those people who doesn’t mind telling you, I love what I do.
Whether you need a website overhaul, new emails and blogs, or to simplify your UX copy to better activate product users, I can help.
Email [email protected] to get in touch.
Websites
Revised the home page to attract and engage the client's target audience, real estate agents and brokers.
This page sought to explain the "how" and "why" of big data and predictive analytics to potential clients.
This page explained the main benefits of their flagship product to potential clients.
Thought leadership articles
In a perfect world, you'd have time to run your business like a mini marketing agency, creating campaigns on a whim using a flurry of designers, copywriters and coders who were dedicated to building and reinforcing your brand. In the real world, you're lucky if you have time to post a Facebook ad about an upcoming open house.
It's a story that's taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young woman who he said was too young to have a child.
3 ways real estate business model overlaps with today's dating apps - from the data matching to the natural chemistry needed to build a relationship.
It may be time for you to leverage predictive analytics if... 1. You've spent 10 hours on FB to researching baby announcements. 2. Your farming efforts are single-handedly keeping your print vendor in business, but you have yet to receive one response or real estate seller lead from your direct mailers.
Congrats! You've spent days, weeks or maybe even months trying and now it's confirmed - you're expecting (a listing). There are hundreds of books, blogs and coaches who have given their best advice about what to do when you land a listing lead, but you're a busy expectant Realtor, so we've gathered the best advice below.
Inman's Real Estate Connect NYC 2015 wrapped up last Friday with the most unlikely of comparisons. During the "How to Use Big Data to Build Your Business" segment with Inman's Morgan Brown, SmartZip CEO Avi Gupta explained that big data is more than just a buzz word.
Sales collateral
Event flyer designed to distribute to potential clients who were looking for a low-cost option.
Flyer created as sales collateral for potential bank and lender clients.
Flyer designed to explain varying sponsorship options for a high-profile event.
Infographics
As a resident of the San Francisco Bay Area, I spend an unnecessary amount of my time calculating housing affordability. In fact, I don't remember the last time I attended a social event where the topic didn't turn to housing, the potential bubble, or how "Sarah's cousin's best friend just bought a steal of a one-bedroom condo for $700,000 ...
Perhaps no one is watching the rebounding housing market more closely than home builders, who represent one of the last industries to bounce back after the Great Recession.
It's impossible to open the paper or turn on the news without hearing about the tech boom, or STEM schools that are training the next generation of software engineers and app makers.
When you think of public transportation, do you think of harried New Yorkers crowding into underground subway stations? Vice President Joe Biden's well-documented obsession with commuter trains? Long lines of bus travelers waiting in single files to board?
As the green living movement continues to grow and our roadways become ever more crowded, cycling is becoming a popular commuting option across the country. While many cities like Portland and Berkeley have unsurprisingly high rates of bicycle commuters, you may be surprised at the areas rounding out the top 10.
2015 came in with a bang: flu rates are up, winter storms are hitting everyone (including San Diego!) and commutes have slowed to a crawl. Every time around this year, a list comes out showing the best markets to avoid winter - but in reality, not everyone wants to move to Arizona.
Consumer advice articles
Depending on customizations, a new construction home can take anywhere from three months to one year.
When you picture the House of the Future, are you still thinking of a Jetsons-style space pad, complete with a robot butler? If so, it's time to adjust your expectations (and in some cases, increase them).
In the retail world, pricing an item at $2.99 - rather than $3- will boost its sales. However, if you're a seller using the same tactic when pricing your home, you may want to reconsider.
If you're a first-time buyer stressed out by the low inventory (and escalating bids) in the Twin Cities metro, it may be time to switch up your strategy. While a move-in home is ideal, there are fixer-uppers on the market - plus, there's a loan option that comes with built-in remodeling money.
Bye-bye, granite countertops! As the luxury market surges in Minnesota and western Wisconsin, new trends are emerging. Here's what luxury buyers can't live without in 2015. Stark white kitchens continue to be the rage, with stainless steel appliances providing a sharp contrast.
According to the National Association of REALTORS® (NAR), nearly 70 percent of homeowners over the age of 65 have paid off their mortgage, allowing them more options than younger homeowners. With equity built up, the ability to sell for a profit is more likely for this demographic, who can then choose to spend their earnings however they choose.