Jessica Staszak Abitz

Freelance Writer and Editor

United States

I am a freelance writer living in Minneapolis. I enjoy helping businesses communicate their story through the power of words, and have a particular passion for wellness brands. In my free time, you might find me with my nose stuck in a (real) book or writing short stories, cooking real food concoctions, and communing with nature whenever possible. Check out my website at www.fireitupfreelance.com.

Portfolio
Luminous You
Luminous You Website Copywriting

Luminous You is an upscale Medical Spa in St. Paul. I met Valery, the owner, through a business class and she instantly hired me to work on her business plan and a few marketing pieces. Several months later, she asked me to continue writing for her on a regular basis. I created all the copy for her website, including twice-monthly blog posts.

Charlie T's Foods
Charlie T's Foods Website Copywriting

Who doesn't love good food? I was excited to partner with Charlie, a chef consultant, to create the copy for his new website. My research into his industry, paired with interview questions and getting to know his personality, led me to create a fun and informative website to attract customers looking for restaurant rehab.

Brochure
Brochure Copy and Conceptualization for Venburg Tire + Service

Venburg Tire was looking to increase awareness of their fleet services in the automotive industry. I researched the competition and the industry to come up with a family-friendly message that really highlighted the benefits of their services.

My Messy Old Gay Life
About This Blog - My Messy Old Gay Life

Helping other writers gives me great joy and it was wonderful to help Ralph get his website up and running. I wrote most of the copy for the website, which gave him the blogging platform to start sharing his insightful and beautiful stories with the world.

Blog Post
4 Simple Ways to Live a More Sustainable Lifestyle Right Now

My interest in starting my own garden was piqued when I learned about this innovative garden company and started writing weekly blog posts and social media posts for them. My writing came to life as I toiled in the self-watering elevated bed.

The Loft Literary Center
04/17/2017
How I Became a Freelance Writer After a Job Loss - The Loft Literary Center

The Loft Literary Center is a wonderful place for writers to hone their craft and mingle with other creatives. I loved writing this piece about my experiences being laid off from a major corporation and taking that opportunity to start my own freelance writing business.

Brochure
Brochure Copy and Conceptualization for Personalized Collage Services

I had some fun with this one. Considering it's a creative collage company, I thought it would be perfect to have the brochure read like a treasure chest of puzzle pieces coming together. Just like memories locking onto place! I partnered with a graphic designer to bring the vision to life and made sure the brochure was compelling and focused on benefits.

Brochure
Brochure Copy and Conceptualization for Luminous You

Partnering with the owner of this medical spa, I discovered that many people wish to change something about their skin. Thus, the idea for this brochure was born. The business was brand new, and the owner needed a marketing piece to hand out at events and meetings. I created all of the copy for the brochure and focused on what the services can do for the client to improve their skin.

Piktochart
Infographic for Executive Coach

Jill, an enthusiastic and motivated executive coach, asked me to pull this infographic together to present to potential clients. I loved her upbeat attitude and passion for nature and health, so the images and colors really seemed to match her personality.

Sun This Week
Let Richfield Flowers and Events Create the Event of Your Dreams

The flower shop needed more exposure after moving locations. I partnered with the publication to create a marketing piece for their Who's Who section. My focus on a close-knit team and the wide variety of services impressed the owner and manager.