Website Copy
I would stay up past my bedtime as a child to continue reading with my night light. I live but one life, but through my books, I can live infinite. I could be a Medieval warrior. I could be a musician. I could be a superhero. But most of all, I could live experiences outside of my own.
To me, a successful copywriter needs to live, breathe, and feel the role of their audience. Much like an extraordinary actor, he needs to blur the lines of reality and make his performance so convincing the audience can’t live without it.
I was briefly an English teacher, and since then have been writing professionally for agencies for 8+ years. You'll find some examples of my work below, with lots more upon request.
Website Copy
I rewrote the copy for the entire website from scratch based around the company's storybranding initiative from Donald Miller.
Wrote headlines, website copy, and copy for packaging and direct mail for Sweet Defeat brand.
I wrote the copy for the products page and all the products and their packaging for the line of SiO products from 2018.
Advertisements
Billboard for an alcohol reimbursement app that was displayed in Seattle along the highways.
LinkedIn ad for Thnks, a mobile gifting company which was targeted at event planners.
Blogs
After watching my father make wine for decades, and finally joining in, I decided to take matters into my own hands and not lose the tradition. This blog documents the journey of the grapes from vine to vino.
Reasons why your brand's future is based on customer data protection. A blog for Ghostery.
Your ACA stress is gone! A blog about the impact of changes from the Affordable Care Act.
Comprehensive guide to building trust for brands.
Direct Mail
Direct Mail sent out to get network admins to sign up for Palo Alto's firewall.
A direct mail assignment about risk management in the cloud for CBeyond.
A direct mail assignment about payment protection software from LexisNexis.
A direct mail assignment about enterprise level video collaboration for IVCi and Polycom.
Other
I created the copy for the outer envelope of a direct mail letter that went out to thousands across the country about a subscription wine service called Firstleaf.
A traditional direct mail letter for a pet food subscription service called Ollie.