Fabio F. Caparelli

Senior Copywriter

United States

I would stay up past my bedtime as a child to continue reading with my night light. I live but one life, but through my books, I can live infinite. I could be a Medieval warrior. I could be a musician. I could be a superhero. But most of all, I could live experiences outside of my own.

To me, a successful copywriter needs to live, breathe, and feel the role of their audience. Much like an extraordinary actor, he needs to blur the lines of reality and make his performance so convincing the audience can’t live without it.

I was briefly an English teacher, and since then have been writing professionally for agencies for 8+ years. You'll find some examples of my work below, with lots more upon request.

Portfolio

Website Copy

SiO Beauty
SiO Beauty Products

I wrote the copy for the products page and all the products and their packaging for the line of SiO products from 2018.

Advertisements

mobiSave
Ad for mobiSave

Ad for mobiSave couponing app which was used on social media.

Billboard
bevRAGE Billboard

Billboard for an alcohol reimbursement app that was displayed in Seattle along the highways.

Thnks
LinkedIn Ad for Thnks

LinkedIn ad for Thnks, a mobile gifting company which was targeted at event planners.

Blogs

Backyard To Table
11/21/2017
Vines to Vino: The Comprehensive backyard winemaking guide

After watching my father make wine for decades, and finally joining in, I decided to take matters into my own hands and not lose the tradition. This blog documents the journey of the grapes from vine to vino.

Direct Mail

Other