Eric M. Ruiz

Writer, Business Strategist

Eric M. Ruiz oversees sales and strategy in LatAm for Waze, the Social GPS and Navigation app that was acquired by Google in 2013. A native of Modesto, Calif., Eric now resides in NYC , exploring and writing about the differences that make us the same. He thinks in English but hugs in Spanish.

Portfolio

I'm a Latino in Tech, and I Think the 'Diversity' Discussion Is Utterly Broken
is one of my favorite movies. Part of the film's enduring value lies in its many quotable lines. I could just text the words "Sex Panther" to twenty-five people and chances are...
What I Learned From Being a Broke, Unemployed Graduate
I did what they told me to do. I went to college. I took out loans. I graduated on time. So why, three months after graduation was I still jobless? The summer of 2010 was...
How Being Pessimistic Can Help You Succeed
I'm an eternal optimist. I seek out the upside in any situation, sometimes to the chagrin of my coworkers. Once in Brazil, the hotel we were staying at had a bed bug outbreak....
Why Cam'ron's Hey Ma is Peak Nostalgia
We've already used Spotify plays to measure the popularity of older music, so let's quantify nostalgia too: tracks that were popular in their day (ranking high on Billboard),...
Five Lessons I Learned When I Started Doing Business In Latin America
Three years ago, I began working with Latin American brands and agencies. At the time, I joked that being Mexican-American had finally paid off for me. But as it turns out, an...
Rappers Are the Original Content Marketers
The first quarter is quite slow in the Sales and Advertising world. Advertisers and brands are coming back from holidays and digging through their inbox to find my notes and...
10 Smart Tips For People Who Are Terrified Of Public Speaking
Much like my trajectory at Waze, I was kinda, sorta thrust into public speaking. I was only supposed to go to CES 2013 to take a few meetings. But Di-Ann Eisnor, our VP of...
Why Every Entrepreneur Needs Biggie's 10 Crack Commandments
The Notorious BIG is the patron saint of New York. One can't go out in the Five Boroughs without hearing "Hypnotize," "Going Back to Cali," "Notorious Thugs," or any other of...
The Class Of 2005: 10 Years Later
I'm upset at Michel. He was our Senior Class President and in the run up to the election in 2004, he assured me that if I voted for him then our Ten Year Reunion would have, and...
Attention Marketers: 'Targeting Hispanics' Is Dumb, and Worse, It's Ineffective
I recently attended a small meeting with junior and senior executives from several multinational companies. The topic of the talk and workshop was about how to "effectively...
Data from Euro 16 drivers is a window into the new Europe
France has one of the largest communities of Waze users in the world, so when the country hosted Euro 2016 in July, we analyzed driving trends from the month-long tournament....
4 Marketing Lessons From Pop-Culture Writer Shea Serrano
Shea Serrano, a staff writer for sports and pop culture site Grantland, is the author of two books. In a Skype chat this month and email exchange, Serrano shares with me some of...
The Raiders are America's Dream
It's almost fitting that Oakland played a "home" game in Mexico. Oakland is a team that could lose it's home. For one thing, the Coliseum is beat down and decrepit. A friend of...
Grantland Alum Jon Abrams on How Players Skipping College Changed the NBA Forever
In 2006, the NBA established an age requirement that said players must be at-least 19 years old and be one year removed from high school before declaring themselves eligible for...
Fashawn and the Complex Relationship With Our Hometowns
Two hours south of my hometown of Modesto, Ca., is the city of Fresno. With a population just north of 500,000, it's colloquially referred to as "bigger Modesto". It's a fair...
Choosing Between Opportunity and the Comfort of Home
Much of the summer sports hoopla has been around LeBron James' return to Cleveland. After four years and two championships in Miami, James is returning home to the team that...
3 Entrepreneurial Lessons to Learn From Kanye West
Jay Z's 2001 album The Blueprint is considered by many hip-hop fans and outlets to be one of the best rap albums of its time. USA Today hailed the album's production, granting...
Summer School for Entrepreneurs Is Now in Session
In high school, summer school had terrible connotations, like failing algebra. Summer school was always reactionary, used to make up course credits. You might be out of school...
What Entrepreneurs Can Learn From the World Cup
"Football is the ballet of the masses." If we are to believe Russian composer Dmitri Shostakovich, then we can say that the 2014 World Cup, just days away, will have something...
10 Ultimate Throwback Rap Songs That Make You Reminisce
I love Throwback Thursday. Mostly because I love to reminisce and share pictures of when I used to be fat. Which was basically like 5 years ago. Hooray at no longer being chubby...
Making Sense of Kanye's 'The Life of Pablo'
On the track "Feedback", from his latest album, The Life of Pablo , Kanye West dares listeners to show him a genius who isn't crazy. Maybe it's just braggadocio rap or maybe...
Meet Sarah Cooper, the Ex-Googler Behind the Cartoons That Have Captured the Internet
"No brilliant idea was ever born in a conference room. But a lot of silly ideas have died there." F. Scott Fitzgerald Conference rooms, status checks and pre-meetings are an...
Derrick Morgan and an Atypical NFL Offseason
I met NFL player Derrick Morgan at a Beats by Dre Party in Manhattan's SoHo District in February of 2014. Although Super Bowl XLVIII was less than 24 hours away, we got to...
What I Learned Getting Fired From Lyft
In April of 2012, I began working at Zimride, a ride sharing platform for universities. After four months of interviews and conversations, I was ecstatic to be in San Francisco,...
Don't Start Panicking, Stay Calm
On June 6th, FC Barcelona defeated Italy's Juventus to claim the 2014/2015 UEFA Champions League Title. It was their fourth such title in the last ten years. But more...
This Superstar Soccer Manager Has a Higher-Stakes Job-and Way Less Stress-Than You
The English Premier League kicked off this past weekend. Chelsea FC, last year's winners, are one of the early favorites to win the 2015/2016 campaign. I enjoy watching Chelsea....
You Don't Have Wanderlust, You're Just Bored
My generation is obsessed with travel as an end. Everywhere you look you find sites promising the travel life, even ways to make money at it as a "lifestyle entrepreneur." And...
Staying Sane and Healthy During Business Travel
By the time 2015 comes to a close, I will have traveled to nine countries and numerous cities. I've hung out on the beaches of Tel Aviv and hugged the corners of the streets of...
Leadership Lessons From Alexander the Great
To prepare for my company's off-site meeting in Greece, I decided to reread one of my favorite books, The Virtues of War. It's a historical novel told from Alexander the Great's...
Key to Success? Work Like You're an Intern -- Every Day
"My 1st Song," the last track on Jay Z's 2003 masterpiece, The Black Album, opens up with a snippet of an interview with the late Notorious BIG. "Just stay busy, stay working.

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