Eric M. Ruiz

Writer, Business Strategist

Eric M. Ruiz oversees sales and strategy in LatAm for Waze, the Social GPS and Navigation app that was acquired by Google in 2013. A native of Modesto, Calif., Eric now resides in NYC , exploring and writing about the differences that make us the same. He thinks in English but hugs in Spanish.

United States of America

Portfolio

Observer

I'm a Latino in Tech, and I Think the 'Diversity' Discussion Is Utterly Broken

is one of my favorite movies. Part of the film's enduring value lies in its many quotable lines. I could just text the words "Sex Panther" to twenty-five people and chances are...

Entrepreneur

What I Learned From Being a Broke, Unemployed Graduate

I did what they told me to do. I went to college. I took out loans. I graduated on time. So why, three months after graduation was I still jobless? The summer of 2010 was...

Fast Company

How Being Pessimistic Can Help You Succeed

I'm an eternal optimist. I seek out the upside in any situation, sometimes to the chagrin of my coworkers. Once in Brazil, the hotel we were staying at had a bed bug outbreak....

Polygraph

Why Cam'ron's Hey Ma is Peak Nostalgia

We've already used Spotify plays to measure the popularity of older music, so let's quantify nostalgia too: tracks that were popular in their day (ranking high on Billboard),...

Fast Company

Five Lessons I Learned When I Started Doing Business In Latin America

Three years ago, I began working with Latin American brands and agencies. At the time, I joked that being Mexican-American had finally paid off for me. But as it turns out, an...

Observer

Rappers Are the Original Content Marketers

The first quarter is quite slow in the Sales and Advertising world. Advertisers and brands are coming back from holidays and digging through their inbox to find my notes and...

Thought Catalog

10 Smart Tips For People Who Are Terrified Of Public Speaking

Much like my trajectory at Waze, I was kinda, sorta thrust into public speaking. I was only supposed to go to CES 2013 to take a few meetings. But Di-Ann Eisnor, our VP of...

Observer

Why Every Entrepreneur Needs Biggie's 10 Crack Commandments

The Notorious BIG is the patron saint of New York. One can't go out in the Five Boroughs without hearing "Hypnotize," "Going Back to Cali," "Notorious Thugs," or any other of...

Thought Catalog

The Class Of 2005: 10 Years Later

I'm upset at Michel. He was our Senior Class President and in the run up to the election in 2004, he assured me that if I voted for him then our Ten Year Reunion would have, and...

Observer

Attention Marketers: 'Targeting Hispanics' Is Dumb, and Worse, It's Ineffective

I recently attended a small meeting with junior and senior executives from several multinational companies. The topic of the talk and workshop was about how to "effectively...

Howler Magazine

Data from Euro 16 drivers is a window into the new Europe

France has one of the largest communities of Waze users in the world, so when the country hosted Euro 2016 in July, we analyzed driving trends from the month-long tournament....

Entrepreneur

4 Marketing Lessons From Pop-Culture Writer Shea Serrano

Shea Serrano, a staff writer for sports and pop culture site Grantland, is the author of two books. In a Skype chat this month and email exchange, Serrano shares with me some of...

Medium

The Raiders are America's Dream

It's almost fitting that Oakland played a "home" game in Mexico. Oakland is a team that could lose it's home. For one thing, the Coliseum is beat down and decrepit. A friend of...

Observer

Grantland Alum Jon Abrams on How Players Skipping College Changed the NBA Forever

In 2006, the NBA established an age requirement that said players must be at-least 19 years old and be one year removed from high school before declaring themselves eligible for...

Observer

Fashawn and the Complex Relationship With Our Hometowns

Two hours south of my hometown of Modesto, Ca., is the city of Fresno. With a population just north of 500,000, it's colloquially referred to as "bigger Modesto". It's a fair...

Entrepreneur

Choosing Between Opportunity and the Comfort of Home

Much of the summer sports hoopla has been around LeBron James' return to Cleveland. After four years and two championships in Miami, James is returning home to the team that...

Entrepreneur

3 Entrepreneurial Lessons to Learn From Kanye West

Jay Z's 2001 album The Blueprint is considered by many hip-hop fans and outlets to be one of the best rap albums of its time. USA Today hailed the album's production, granting...

Entrepreneur

Summer School for Entrepreneurs Is Now in Session

In high school, summer school had terrible connotations, like failing algebra. Summer school was always reactionary, used to make up course credits. You might be out of school...

Entrepreneur

What Entrepreneurs Can Learn From the World Cup

"Football is the ballet of the masses." If we are to believe Russian composer Dmitri Shostakovich, then we can say that the 2014 World Cup, just days away, will have something...

Thought Catalog

10 Ultimate Throwback Rap Songs That Make You Reminisce

I love Throwback Thursday. Mostly because I love to reminisce and share pictures of when I used to be fat. Which was basically like 5 years ago. Hooray at no longer being chubby...