Emilie Lau

Senior Copywriter

United States

I help medical institutes and B2C healthcare businesses elevate their brands with authoritative and compelling narratives across marketing assets. My strength lies in insightful, long-form articles and persuasive web copy that engage, educate and convert target audiences into consumers. Let my meticulously researched and carefully crafted narratives drive measurable growth in audience engagement and customer conversion for your brand.

Portfolio
Dove
Dove - Real Cost of Beauty

Dove reveals that the appearance hate caused by toxic beauty standards is a $500+ billion public health crisis - and young people pay the biggest price.

Scope, International Digestive Disease Forum, The Chinese University of Hong Kong
Aspirin: More Than a Pain Killer

Aspirin has been most commonly known as an effective pain reliever but more recently, its ability to reduce the risk of colorectal cancer has been unveiled by a research team led by Andrew T. Chan, Harvard professor and Chief of the Clinical and Translational Epidemiology Unit in the Department of Medicine and Vice Chair of Education in the Division of Gastroenterology at the Massachusetts General Hospital.

Scope: International Digestive Disease Forum (IDDF)'s exclusive conference magazine

Scope is the exclusive conference magazine for the International Digestive Disease Forum (IDDF), an annual academic conference organized by the Institute of Digestive Diseases of The Chinese University of Hong Kong, with over 1000 attendances across the globe. The magazine features exclusive interviews with foremost GI experts, the latest trends in the field, tips for young investigators and fun articles about the fascinating culture of Hong Kong where IDDF is based.

International Digestive Disease Forum (IDDF)

The International Digestive Disease Forum (IDDF) is an annual two-day conference where the world's most recognized GI expert speakers give inspiring lectures, young investigators present their groundbreaking research findings, practising gastroenterologists, hepatologists and medical professionals in the field gather and engage in the latest knowledge exchange.

Yl-academy
CUHK-University of Melbourne Academy for Young Leaders

Your First Step to Success in an Academic Career The Academy for Young Leaders is The Chinese University of Hong Kong and the University of Melbourne's joint effort to provide young clinical scientists the skills required to pursue an academic career. The first workshop, held in Hong Kong, was an immediate success.

Hong Kong Institute of Integrative Medicine
Hong Kong Institute of Integrative Medicine, CUHK - HKIIM, CUHK

As Integrative medicine bridges different areas of medical practices; and involves research projects from different disciplines, the Hong Kong Institute of Integrative Medicine is made up of scholars from different areas in order to profit from their expertise. Through collaboration between different disciplines, we hope to achieve more breakthrough results in research and clinical care.

CUHK IDD |
CUHK Institute of Digestive Disease

Institute of Digestive Disease (IDD) was established with a clear vision to synergize the strength of internal medicine and surgery, by fostering a multidisciplinary research environment where different specialists can work together, sharing resources and expertise.